Rascasse Audience Intelligence

Utah State University Audience in United States

A data profile of the people who buy, follow and care about Utah State University in United States — modelled from more than twelve digital signal sources. Utah State University has an estimated audience of 476,731 people in United States.

#287among University in United States#4019among POI in United States#2333in Business & Career

The average Utah State University fan in United States is 40.6 years old, balanced, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Sustainable energy, Michigan State University, Duke University, with strongest over-indexing on Sustainable energy (10.72× the country average).

Demographically, the Utah State University audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utah State University fan in United States is balanced, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utah State University profile in United States.

Audience size
477K
in United States
Gender
49.8%♀
50.2% male
Age
40.6
average years
Country rank
#37695
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utah State University fans

49.8% are female, 50.2% are male, average age 40.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Utah State University audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.6
Estimated audience size476,731
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Utah State University audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3916%
40-4920%
50+27%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Utah State University audience comes from United States.

Worldwide audience distribution share by country for Utah State University
CountryShare
United States84.5%
United Kingdom2.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utah State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Utah State University fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K20.05×
02Idaho~9K3.88×
03Wyoming~2K2.69×
04Montana~2K1.55×
05Colorado~8K1.10×
06Nevada~5K1.10×
07Alaska~1K1.09×
08Hawaii~2K1.01×
09New Mexico~2K0.87×
10Washington~8K0.86×
11Oregon~5K0.85×
12North Dakota<1K0.84×
13Arizona~8K0.83×
14South Dakota<1K0.77×
15Nebraska~2K0.65×
16Iowa~2K0.62×
17Kansas~2K0.60×
18Washington, District of Columbia<1K0.59×
19Rhode Island<1K0.58×
20Delaware<1K0.58×
21New Hampshire~1K0.57×
22Maine<1K0.56×
23West Virginia~1K0.55×
24Arkansas~2K0.51×
25Wisconsin~4K0.50×
26Oklahoma~3K0.50×
27Mississippi~2K0.50×
28California~30K0.49×
29Minnesota~3K0.47×
30Virginia~5K0.45×
31Missouri~3K0.43×
32Alabama~3K0.43×
33Louisiana~3K0.42×
34Kentucky~3K0.42×
35Connecticut~2K0.42×
36Tennessee~4K0.41×
37Indiana~4K0.41×
38Maryland~3K0.40×
39South Carolina~3K0.40×
40Texas~20K0.39×
41Illinois~6K0.39×
42North Carolina~5K0.37×
43Michigan~5K0.37×
44Massachusetts~3K0.37×
45Ohio~5K0.36×
46Georgia~5K0.34×
47Pennsylvania~5K0.33×
48New Jersey~4K0.30×
49Florida~9K0.28×
50New York~7K0.26×
Fig. 06

Affinity by region

Affinity by region — Utah State University, United States
0.26×1.00×20.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utah State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utah State University audience
#·InterestCategoryAffinity×
01Ohio UniversityBusiness & Career42.15×
02Appalachian State UniversityBusiness & Career34.90×
03University of PittsburghBusiness & Career34.77×
04Temple UniversityBusiness & Career27.95×
05University of HoustonBusiness & Career24.88×
06Colgate UniversityBusiness & Career23.76×
07Duke UniversityBusiness & Career22.93×
08Michigan State UniversityBusiness & Career19.49×
09University of MinnesotaBusiness & Career18.33×
10University of WashingtonBusiness & Career16.50×
11University of Wisconsin–MadisonBusiness & Career15.89×
12University of CaliforniaBusiness & Career15.08×
13University of FloridaBusiness & Career11.50×
14Utah JazzSports11.01×
15Sustainable energyHome & Garden10.72×
16University of MiamiBusiness & Career10.00×
17University of California, Los AngelesBusiness & Career9.87×
18Renewable energyBusiness & Career6.50×
19FedExBusiness & Career4.38×
20Mortgage loansBusiness & Career3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utah State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utah State University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.86×
PatriotismCONSERVATISM2.03×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utah State University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utah State University have in United States?

Utah State University has an estimated audience of 476,731 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Utah State University fans?

49.8% of Utah State University fans are female, 50.2% are male, with an average age of 40.6 years.

03

Which brands do Utah State University fans like most?

Utah State University fans show strongest brand affinity for Sustainable energy (10.72×), Michigan State University (19.49×), and Duke University (22.93×) over the country average.

04

Where do Utah State University fans live in United States?

Utah State University fans in United States are most concentrated in Utah (reach ~90K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Utah State University fans also like?

Beyond Utah State University itself, the audience over-indexes on Michigan State University (19.49×), Duke University (22.93×), University of Pittsburgh (34.77×), and Utah Jazz (11.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Utah State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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