Utah State University Audience in United States

Utah State University logo

Utah State University has an estimated audience of 476,731 people in United States. 49.8% are female, 50.2% are male, average age 40.6. Top regions: Utah, California, Texas. Top brand affinities: Spinal muscular atrophy, Sinaloa, The Kessler, Israel, Keegan Bradley.

The average Utah State University fan in United States is 40.6 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Spinal muscular atrophy, Sinaloa, The Kessler, with strongest over-indexing on Spinal muscular atrophy (19.81× the country average). Demographically, the Utah State University audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Utah State University fans

Demographic split for Utah State University audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.6
Estimated audience size476,731

Audience persona

The typical Utah State University fan in United States is balanced, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Spinal muscular atrophy.

Top regions in United States

Top regions ranked by reach for Utah State University in United States
RegionReachAffinity
Utah85,35919.99×
California26,9110.51×
Texas15,5070.38×
Idaho9,7334.07×
Arizona8,9250.92×
Washington8,8770.93×
Colorado8,6701.15×
Florida8,0940.25×
New York6,2550.23×
Illinois5,8730.37×
Nevada5,4551.18×
Oregon5,1810.95×
Virginia4,9680.43×
North Carolina4,6700.33×
Pennsylvania4,6320.29×
Ohio4,4590.3×
Georgia4,2990.29×
Michigan3,9500.32×
Wisconsin3,4980.49×
Massachusetts3,1810.34×
Tennessee3,1490.33×
Missouri3,0020.39×
Maryland2,9460.36×
Indiana2,9380.34×
New Jersey2,9200.24×
Minnesota2,8990.42×
Alabama2,3120.35×
Oklahoma2,2780.43×
New Mexico2,1720.91×
South Carolina2,1310.3×
Iowa2,1020.54×
Kansas2,0220.54×
Wyoming1,9872.81×
Montana1,9631.48×
Hawaii1,9310.94×
Louisiana1,7930.29×
Kentucky1,7500.29×
Connecticut1,4690.31×
Arkansas1,4330.36×
Nebraska1,3100.55×
Mississippi1,1500.29×
Alaska1,1461.12×
North Dakota7240.74×
South Dakota7010.64×
Washington, District of Columbia6510.45×
West Virginia6330.28×
New Hampshire6040.32×
Maine4700.28×
Rhode Island4570.3×
Vermont3580.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah State University audience
BrandAffinityCategory
Spinal muscular atrophy19.81×Health
Sinaloa5.2×Travel & Leisure
The Kessler40.26×Arts & Culture
Israel2.57×Travel & Leisure
Keegan Bradley8.57×Sports
Khādī10.77×Home & Garden
Nebraska Cornhuskers football2.86×Sports
Jeep Wagoneer4.29×Cars & Mobility
Urban horticulture2.6×Home & Garden
edureka24.03×Business & Career
Glossier3.38×Beauty & Wellness
Home staging3.28×Home & Garden
Jill Scott2.86×Music & Radio
Kean University12.49×Business & Career
Chiasso34.11×Travel & Leisure
JamBase5.2×Music & Radio
TeachHUB1.78×Business & Career
jennifer l armentrout9.59×Literature
Grace Slick3.78×Music & Radio
Nipsey Hussle2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah State University audience
TraitClusterScore
MindfulnessBALANCE1.43
SustainabilityBALANCE1.39
Social Media UsageJOY1.2
Community OrientationOPEN1.17
IndulgenceJOY1.17
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Utah State University
CountryShare
United States84.7%
United Kingdom2.6%
Canada2.5%

See Utah State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Utah State University have in United States?

Utah State University has an estimated audience of 476,731 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah State University fans?

49.8% of Utah State University fans are female, 50.2% are male, with an average age of 40.6 years.

Which brands do Utah State University fans like most?

Utah State University fans show strongest brand affinity for Spinal muscular atrophy (19.81×), Sinaloa (5.2×), and The Kessler (40.26×) over the country average.

Where do Utah State University fans live in United States?

Utah State University fans in United States are most concentrated in Utah (reach 85,359), California (reach 26,911), and Texas (reach 15,507). These three regions account for the largest share of the active audience.

What other brands do Utah State University fans also like?

Beyond Utah State University itself, the audience over-indexes on Sinaloa (5.2×), The Kessler (40.26×), Israel (2.57×), and Keegan Bradley (8.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.