University of Kentucky Audience in United States

University of Kentucky logo

University of Kentucky has an estimated audience of 2,547,013 people in United States. 48.1% are female, 51.9% are male, average age 38.3. Top regions: Kentucky, Ohio, Illinois. Top brand affinities: Environmental engineering, Kentucky Wildcats football, Kentucky, Kentucky Wildcats, Ashley Judd.

The average University of Kentucky fan in United States is 38.3 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Ohio, Illinois. Top brand affinities include Environmental engineering, Kentucky Wildcats football, Kentucky, with strongest over-indexing on Environmental engineering (41.05× the country average). Demographically, the University of Kentucky audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Kentucky fans

Demographic split for University of Kentucky audience in United States
MetricValue
Female48.1%
Male51.9%
Average age38.3
Estimated audience size2,547,013

Audience persona

The typical University of Kentucky fan in United States is balanced, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Environmental engineering.

Top regions in United States

Top regions ranked by reach for University of Kentucky in United States
RegionReachAffinity
Kentucky703,50722.03×
Ohio129,1641.65×
Illinois121,1851.43×
Texas101,7390.46×
Florida83,7220.49×
Tennessee81,1111.59×
California78,5260.28×
Indiana78,4641.69×
Georgia61,9520.79×
New York59,9970.42×
Pennsylvania58,4120.68×
Virginia57,9480.93×
North Carolina53,0490.69×
Michigan45,8350.69×
New Jersey34,0440.53×
Missouri32,3840.79×
Massachusetts26,9960.54×
Maryland25,7480.59×
South Carolina25,1380.66×
Alabama22,5340.63×
Wisconsin20,9800.55×
Louisiana16,6690.51×
Colorado15,8370.39×
Arizona15,6450.3×
West Virginia15,3981.3×
Washington14,9290.29×
Minnesota14,2750.39×
Mississippi13,2290.63×
Connecticut12,9930.51×
Oklahoma11,5940.41×
Arkansas10,9160.52×
Kansas9,3400.47×
Iowa9,0200.43×
Utah8,0260.35×
Oregon7,9610.27×
Nevada6,4770.26×
Nebraska5,5460.43×
Washington, District of Columbia5,3080.69×
New Hampshire4,5910.46×
Delaware4,5810.65×
Idaho4,4560.35×
Rhode Island3,5110.43×
New Mexico3,3130.26×
Hawaii3,0670.28×
Maine3,0550.33×
Montana2,2920.32×
South Dakota2,1260.36×
North Dakota1,7650.34×
Vermont1,7640.39×
Alaska1,3460.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Kentucky audience
BrandAffinityCategory
Environmental engineering41.05×Business & Career
Kentucky Wildcats football25.27×Sports
Kentucky5.89×Travel & Leisure
Kentucky Wildcats25.52×Sports
Ashley Judd17.43×Movies & TV
John Calipari27.77×Sports
University of Louisville18.95×Business & Career
Louisville, Kentucky7.07×Travel & Leisure
Louisville Cardinals football11.02×Sports
Kentucky Derby7.34×Sports
Tennessee2.19×Travel & Leisure
University of North Carolina at Chapel Hill6.6×Business & Career
Utah Utes football11.64×Sports
Texas Roadhouse1.63×Food & Beverages
University of Texas System6.22×Business & Career
Vanderbilt University5.91×Business & Career
Indiana Hoosiers football3.29×Sports
Midwestern United States1.8×Travel & Leisure
Duke University6.77×Business & Career
Powerball1.6×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Kentucky audience
TraitClusterScore
Community OrientationOPEN1.12
ExtroversionTHRILL1.12
Social Media UsageJOY1.1
Career OrientationPOWER0.98
Sports ActivityPOWER0.95
Family OrientationCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for University of Kentucky
CountryShare
United States75.5%
China3.5%
Japan1.9%

See University of Kentucky audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Kentucky have in United States?

University of Kentucky has an estimated audience of 2,547,013 people in United States, concentrated in Kentucky and Ohio.

What is the gender split and age of University of Kentucky fans?

48.1% of University of Kentucky fans are female, 51.9% are male, with an average age of 38.3 years.

Which brands do University of Kentucky fans like most?

University of Kentucky fans show strongest brand affinity for Environmental engineering (41.05×), Kentucky Wildcats football (25.27×), and Kentucky (5.89×) over the country average.

Where do University of Kentucky fans live in United States?

University of Kentucky fans in United States are most concentrated in Kentucky (reach 703,507), Ohio (reach 129,164), and Illinois (reach 121,185). These three regions account for the largest share of the active audience.

What other brands do University of Kentucky fans also like?

Beyond University of Kentucky itself, the audience over-indexes on Kentucky Wildcats football (25.27×), Kentucky (5.89×), Kentucky Wildcats (25.52×), and Ashley Judd (17.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.