Rascasse Audience Intelligence

University of Kentucky Audience in United States

A data profile of the people who buy, follow and care about University of Kentucky in United States — modelled from more than twelve digital signal sources. University of Kentucky has an estimated audience of 2,547,013 people in United States.

#48among University in United States#901among POI in United States#936in Business & Career

The average University of Kentucky fan in United States is 38.3 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Ohio, Illinois.

Top brand affinities include Environmental engineering, Kentucky Wildcats football, Kentucky Wildcats, with strongest over-indexing on Environmental engineering (41.05× the country average).

Demographically, the University of Kentucky audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Kentucky fan in United States is balanced, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Environmental engineering.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Kentucky profile in United States.

Audience size
2.5M
in United States
Gender
48.1%♀
51.9% male
Age
38.3
average years
Country rank
#11757
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Kentucky fans

48.1% are female, 51.9% are male, average age 38.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for University of Kentucky audience in United States
MetricValue
Female48.1%
Male51.9%
Average age38.3
Estimated audience size2,547,013
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the University of Kentucky audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3915%
40-4919%
50+22%
Fig. 04

Worldwide distribution

75.0%

of the worldwide University of Kentucky audience comes from United States.

Worldwide audience distribution share by country for University of Kentucky
CountryShare
United States75.0%
China3.5%
Japan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Kentucky audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Kentucky fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~700K22.18×
02Indiana~80K1.61×
03Tennessee~80K1.59×
04Ohio~100K1.58×
05Illinois~100K1.30×
06West Virginia~20K1.28×
07Virginia~60K0.91×
08Missouri~30K0.79×
09Georgia~60K0.77×
10Mississippi~20K0.75×
11Alaska~4K0.75×
12Washington, District of Columbia~6K0.74×
13Delaware~5K0.74×
14Vermont~3K0.73×
15North Dakota~4K0.71×
16South Dakota~4K0.70×
17Alabama~20K0.69×
18South Carolina~30K0.68×
19Montana~5K0.67×
20Pennsylvania~60K0.66×
21North Carolina~50K0.66×
22Michigan~40K0.66×
23Rhode Island~5K0.66×
24New Hampshire~6K0.64×
25Arkansas~10K0.62×
26Maine~6K0.62×
27Nebraska~8K0.61×
28Maryland~30K0.60×
29Idaho~7K0.59×
30Hawaii~6K0.59×
31Louisiana~20K0.58×
32Wisconsin~20K0.57×
33Connecticut~10K0.57×
34Kansas~10K0.57×
35Iowa~10K0.55×
36New Mexico~7K0.55×
37Massachusetts~30K0.54×
38Oklahoma~10K0.51×
39New Jersey~30K0.50×
40Florida~80K0.48×
41Utah~10K0.48×
42Texas~100K0.47×
43Minnesota~20K0.45×
44Colorado~20K0.44×
45Nevada~10K0.44×
46Oregon~10K0.42×
47New York~60K0.41×
48Arizona~20K0.39×
49Washington~20K0.37×
50California~80K0.30×
Fig. 06

Affinity by region

Affinity by region — University of Kentucky, United States
0.30×1.00×22.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Kentucky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Kentucky audience
#·InterestCategoryAffinity×
01Environmental engineeringBusiness & Career41.05×
02John CalipariSports27.77×
03Kentucky WildcatsSports25.52×
04Kentucky Wildcats footballSports25.27×
05University of LouisvilleBusiness & Career18.95×
06Ashley JuddMovies & TV17.43×
07Utah Utes footballSports11.64×
08Louisville Cardinals footballSports11.02×
09Kentucky DerbySports7.34×
10Louisville, KentuckyTravel & Leisure7.07×
11Duke UniversityBusiness & Career6.77×
12University of North Carolina at Chapel HillBusiness & Career6.60×
13University of Texas SystemBusiness & Career6.22×
14Vanderbilt UniversityBusiness & Career5.91×
15KentuckyTravel & Leisure5.89×
16Indiana Hoosiers footballSports3.29×
17TennesseeTravel & Leisure2.19×
18Midwestern United StatesTravel & Leisure1.80×
19Texas RoadhouseFood & Beverages1.63×
20PowerballGames1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Kentucky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Kentucky audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.20×
Community OrientationOPEN1.14×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Kentucky audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.82×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Kentucky have in United States?

University of Kentucky has an estimated audience of 2,547,013 people in United States, concentrated in Kentucky and Ohio.

02

What is the gender split and age of University of Kentucky fans?

48.1% of University of Kentucky fans are female, 51.9% are male, with an average age of 38.3 years.

03

Which brands do University of Kentucky fans like most?

University of Kentucky fans show strongest brand affinity for Environmental engineering (41.05×), Kentucky Wildcats football (25.27×), and Kentucky Wildcats (25.52×) over the country average.

04

Where do University of Kentucky fans live in United States?

University of Kentucky fans in United States are most concentrated in Kentucky (reach ~700K), Ohio (reach ~100K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Kentucky fans also like?

Beyond University of Kentucky itself, the audience over-indexes on Kentucky Wildcats football (25.27×), Kentucky Wildcats (25.52×), Kentucky (5.89×), and Ashley Judd (17.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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