Louisville, Kentucky Audience in United States
Louisville, Kentucky has an estimated audience of 8,648,970 people in United States. 52.1% are female, 47.9% are male, average age 41.5. Top brand affinities: Goop, Wok, Governor of Michigan, Grinch, Google Home.
Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (12.68× the country average). Demographically, the Louisville, Kentucky audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Louisville, Kentucky fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.5 |
| Estimated audience size | 8,648,970 |
Audience persona
The typical Louisville, Kentucky fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.68× | Internet & Social Media |
| Wok | 12.39× | Food & Beverages |
| Governor of Michigan | 13.96× | Politics & Society |
| Grinch | 6.49× | Movies & TV |
| Google Home | 9.85× | Technology & Electronics |
| headspace | 13.07× | Health |
| Grace Slick | 11.71× | Music & Radio |
| Hibachi | 10.5× | Food & Beverages |
| Vocal harmony | 5.88× | Music & Radio |
| Cherish (group) | 14.06× | Music & Radio |
| El Paso County, Colorado | 15.76× | Travel & Leisure |
| Israel | 2.43× | Travel & Leisure |
| No Escape (1994 film) | 12.25× | Movies & TV |
| Kikar HaShabbat | 16.98× | News |
| TV Fanatic | 10.77× | Movies & TV |
| Hipster | 9.67× | Politics & Society |
| Business English | 5.32× | Business & Career |
| Guitarist (magazine) | 10.39× | Music & Radio |
| Fairy godmother | 6.77× | Literature |
| Gift registry | 11.39× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.34 |
| Community Orientation | OPEN | 1.26 |
| Career Orientation | POWER | 1.14 |
| Social Media Usage | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| India | 6.4% |
| Malaysia | 4.6% |
See Louisville, Kentucky audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Louisville, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.