A data profile of the people who buy, follow and care about Louisville, Kentucky in United States — modelled from more than twelve digital signal sources. Louisville, Kentucky has an estimated audience of 8,648,970 people in United States.
Louisville, Kentucky has an estimated audience of 8,648,970 people in United States. 52.1% are female, 47.9% are male, average age 41.5. Top brand affinities: Texas Roadhouse, KFC, Outback Steakhouse, Papa John's Pizza, Pizza Hut.
Top brand affinities include Texas Roadhouse, KFC, Outback Steakhouse, with strongest over-indexing on Texas Roadhouse (3.88× the country average).
Demographically, the Louisville, Kentucky audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Louisville, Kentucky fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Texas Roadhouse.
The key figures that characterise the Louisville, Kentucky profile in United States.
52.1% are female, 47.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.5 |
| Estimated audience size | 8,648,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Louisville, Kentucky audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.2% |
| India | 6.4% |
| Malaysia | 4.6% |
The strongest cross-interests of the Louisville, Kentucky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Kentucky | Business & Career | 7.07× | ||
| 02 | Outback Steakhouse | Food & Beverages | 3.98× | ||
| 03 | Texas Roadhouse | Food & Beverages | 3.88× | ||
| 04 | KFC | Food & Beverages | 3.55× | ||
| 05 | NASDAQ | Business & Career | 2.85× | ||
| 06 | Papa John's Pizza | Food & Beverages | 2.75× | ||
| 07 | Internet & Social Media | 2.66× | |||
| 08 | Real property | Home & Garden | 2.28× | ||
| 09 | Pizza Hut | Food & Beverages | 2.11× | ||
| 10 | Dough | Food & Beverages | 2.10× | ||
| 11 | FedEx | Business & Career | 2.04× | ||
| 12 | Mortgage loans | Business & Career | 1.86× | ||
| 13 | Italian cuisine | Food & Beverages | 1.75× | ||
| 14 | Subway | Food & Beverages | 1.73× | ||
| 15 | 7-Eleven | Shopping | 1.72× | ||
| 16 | Chick-fil-A | Food & Beverages | 1.64× | ||
| 17 | Wendy's | Food & Beverages | 1.62× | ||
| 18 | Take-out | Food & Beverages | 1.62× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.58× | ||
| 20 | McDonald's | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Louisville, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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