University of Louisville Audience in United States

University of Louisville logo

University of Louisville has an estimated audience of 1,246,824 people in United States. 52.1% are female, 47.9% are male, average age 36.6. Top regions: Kentucky, Indiana, Illinois. Top brand affinities: Historic site, Vocal harmony, Hipster, Goop, Grinch.

The average University of Louisville fan in United States is 36.6 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Illinois. Top brand affinities include Historic site, Vocal harmony, Hipster, with strongest over-indexing on Historic site (10.03× the country average). Demographically, the University of Louisville audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Louisville fans

Demographic split for University of Louisville audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.6
Estimated audience size1,246,824

Audience persona

The typical University of Louisville fan in United States is balanced, around 36.6 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for University of Louisville in United States
RegionReachAffinity
Kentucky448,92428.72×
Indiana62,7692.76×
Illinois42,1731.02×
Ohio38,8991.01×
Texas36,1670.34×
California30,4030.22×
Florida29,9900.36×
Tennessee22,8150.91×
New York21,2300.3×
Georgia20,5740.54×
Virginia18,8330.62×
North Carolina17,7410.47×
Pennsylvania16,3370.39×
Maryland14,4030.67×
Michigan12,1420.37×
Missouri12,1350.6×
New Jersey11,1560.35×
Massachusetts9,2660.38×
South Carolina8,6950.46×
Alabama8,1370.47×
Washington7,3820.3×
Colorado6,9120.35×
Louisiana6,5840.41×
Wisconsin6,4410.34×
Arizona5,8260.23×
Minnesota5,4150.3×
Connecticut4,7080.38×
Mississippi4,3560.42×
Iowa4,0540.39×
Oklahoma3,9330.28×
West Virginia3,7500.65×
Kansas3,5940.37×
Arkansas3,5930.35×
Oregon3,2460.23×
Nevada2,9800.25×
Utah2,7120.24×
Washington, District of Columbia2,3720.63×
Nebraska2,3310.37×
Idaho1,5650.25×
New Hampshire1,5030.31×
New Mexico1,4330.23×
Delaware1,2990.38×
Rhode Island1,2260.31×
Hawaii1,2240.23×
Maine1,0010.22×
Montana9160.26×
North Dakota8270.32×
Vermont7440.34×
South Dakota7280.25×
Alaska5770.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Louisville audience
BrandAffinityCategory
Historic site10.03×Arts & Culture
Vocal harmony9.97×Music & Radio
Hipster16.23×Politics & Society
Goop7.1×Internet & Social Media
Grinch5.11×Movies & TV
Mathcore10.11×Music & Radio
Fairy godmother8.81×Literature
Governor of Michigan8.21×Politics & Society
Kate Morton38.86×Literature
Keegan Bradley7.35×Sports
La Jolla8.76×Travel & Leisure
TV Fanatic9.42×Movies & TV
Harlow10.22×Travel & Leisure
Cherish (group)8.86×Music & Radio
Hibachi6.08×Food & Beverages
The Kessler21.8×Arts & Culture
Gomer Pyle, U.S.M.C.20.38×Movies & TV
Nebraska Cornhuskers football2.72×Sports
Guitarist (magazine)8.46×Music & Radio
Israel1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Louisville audience
TraitClusterScore
Community OrientationOPEN1.2
ExtroversionTHRILL1.16
TraditionCONSERVATISM1.12
Sports ActivityPOWER1.09
Career OrientationPOWER1.08
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for University of Louisville
CountryShare
United States60.8%
Japan5.5%
India5.5%

See University of Louisville audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Louisville have in United States?

University of Louisville has an estimated audience of 1,246,824 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of University of Louisville fans?

52.1% of University of Louisville fans are female, 47.9% are male, with an average age of 36.6 years.

Which brands do University of Louisville fans like most?

University of Louisville fans show strongest brand affinity for Historic site (10.03×), Vocal harmony (9.97×), and Hipster (16.23×) over the country average.

Where do University of Louisville fans live in United States?

University of Louisville fans in United States are most concentrated in Kentucky (reach 448,924), Indiana (reach 62,769), and Illinois (reach 42,173). These three regions account for the largest share of the active audience.

What other brands do University of Louisville fans also like?

Beyond University of Louisville itself, the audience over-indexes on Vocal harmony (9.97×), Hipster (16.23×), Goop (7.1×), and Grinch (5.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Louisville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.