Rascasse Audience Intelligence

University of Louisville Audience in United States

A data profile of the people who buy, follow and care about University of Louisville in United States — modelled from more than twelve digital signal sources. University of Louisville has an estimated audience of 1,246,824 people in United States.

#108among University in United States#1742among POI in United States#1379in Business & Career

The average University of Louisville fan in United States is 36.6 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, Illinois.

Top brand affinities include University of Kentucky, Michigan State University, University of Pittsburgh, with strongest over-indexing on University of Kentucky (18.95× the country average).

Demographically, the University of Louisville audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Louisville fan in United States is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for University of Kentucky.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Louisville profile in United States.

Audience size
1.2M
in United States
Gender
52.1%♀
47.9% male
Age
36.6
average years
Country rank
#20303
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Louisville fans

52.1% are female, 47.9% are male, average age 36.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for University of Louisville audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.6
Estimated audience size1,246,824
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the University of Louisville audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3914%
40-4918%
50+20%
Fig. 04

Worldwide distribution

60.8%

of the worldwide University of Louisville audience comes from United States.

Worldwide audience distribution share by country for University of Louisville
CountryShare
United States60.8%
Japan5.5%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Louisville audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Louisville fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~500K30.77×
02Indiana~60K2.83×
03Illinois~40K0.95×
04Ohio~40K0.94×
05Tennessee~20K0.84×
06West Virginia~4K0.71×
07Alaska~2K0.65×
08Washington, District of Columbia~2K0.64×
09Vermont~1K0.62×
10Virginia~20K0.61×
11Missouri~10K0.61×
12North Dakota~2K0.61×
13Maryland~10K0.60×
14South Dakota~2K0.58×
15Montana~2K0.56×
16Delaware~2K0.53×
17Rhode Island~2K0.51×
18Mississippi~5K0.49×
19Maine~2K0.49×
20Georgia~20K0.48×
21New Hampshire~2K0.48×
22Alabama~8K0.47×
23Nebraska~3K0.47×
24Hawaii~3K0.47×
25Idaho~3K0.46×
26South Carolina~8K0.45×
27Iowa~4K0.44×
28Arkansas~4K0.44×
29New Mexico~3K0.44×
30Kansas~4K0.43×
31North Carolina~20K0.42×
32Louisiana~7K0.42×
33Connecticut~5K0.42×
34Pennsylvania~20K0.38×
35Massachusetts~9K0.38×
36Michigan~10K0.37×
37Wisconsin~7K0.37×
38Oklahoma~5K0.37×
39Colorado~7K0.35×
40Utah~4K0.35×
41New Jersey~10K0.34×
42Nevada~4K0.34×
43Florida~30K0.33×
44Minnesota~6K0.33×
45Oregon~5K0.32×
46Texas~30K0.30×
47Washington~7K0.30×
48New York~20K0.28×
49Arizona~7K0.28×
50California~30K0.21×
Fig. 06

Affinity by region

Affinity by region — University of Louisville, United States
0.21×1.00×30.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Louisville audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Louisville audience
#·InterestCategoryAffinity×
01Ohio UniversityBusiness & Career22.30×
02University of PittsburghBusiness & Career21.18×
03University of KentuckyBusiness & Career18.95×
04Appalachian State UniversityBusiness & Career18.05×
05Colgate UniversityBusiness & Career12.85×
06Michigan State UniversityBusiness & Career12.50×
07Duke UniversityBusiness & Career12.20×
08Erin AndrewsSports11.67×
09University of HoustonBusiness & Career11.39×
10University of Wisconsin–MadisonBusiness & Career10.55×
11University of South CarolinaBusiness & Career9.56×
12University of CaliforniaBusiness & Career9.50×
13Kentucky DerbySports8.57×
14University of FloridaBusiness & Career7.68×
15University of AlabamaBusiness & Career6.04×
16University of Texas at AustinBusiness & Career5.89×
17University of California, Los AngelesBusiness & Career5.61×
18Cincinnati RedsSports4.52×
19Veterinary medicineBusiness & Career2.32×
20Chick-fil-AFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Louisville audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Louisville audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Community OrientationOPEN1.39×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Louisville audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Louisville have in United States?

University of Louisville has an estimated audience of 1,246,824 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of University of Louisville fans?

52.1% of University of Louisville fans are female, 47.9% are male, with an average age of 36.6 years.

03

Which brands do University of Louisville fans like most?

University of Louisville fans show strongest brand affinity for University of Kentucky (18.95×), Michigan State University (12.5×), and University of Pittsburgh (21.18×) over the country average.

04

Where do University of Louisville fans live in United States?

University of Louisville fans in United States are most concentrated in Kentucky (reach ~500K), Indiana (reach ~60K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Louisville fans also like?

Beyond University of Louisville itself, the audience over-indexes on Michigan State University (12.5×), University of Pittsburgh (21.18×), Duke University (12.2×), and University of Florida (7.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Louisville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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