Kentucky Wildcats Audience in United States

Kentucky Wildcats logo

Kentucky Wildcats has an estimated audience of 1,367,935 people in United States. 43.9% are female, 56.1% are male, average age 37.4. Top regions: Kentucky, Tennessee, Ohio. Top brand affinities: Product design, Quiche, Nebraska Cornhuskers football, Jesse Plemons, Pillow.

The average Kentucky Wildcats fan in United States is 37.4 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Tennessee, Ohio. Top brand affinities include Product design, Quiche, Nebraska Cornhuskers football, with strongest over-indexing on Product design (3.21× the country average). Demographically, the Kentucky Wildcats audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Kentucky Wildcats fans

Demographic split for Kentucky Wildcats audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.4
Estimated audience size1,367,935

Audience persona

The typical Kentucky Wildcats fan in United States is more male, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Kentucky Wildcats in United States
RegionReachAffinity
Kentucky420,03224.49×
Tennessee71,6152.61×
Ohio60,4281.43×
Indiana59,1532.37×
Florida56,5030.61×
Texas44,0670.37×
Georgia39,7050.94×
California32,6120.22×
North Carolina28,4280.69×
Illinois27,5790.61×
New York20,0020.26×
South Carolina18,2460.89×
Virginia17,6340.53×
Alabama16,7820.88×
Pennsylvania15,1400.33×
Michigan14,3310.4×
Missouri12,9320.59×
Arkansas11,5141.02×
Arizona9,3980.34×
Mississippi9,1980.82×
New Jersey8,4510.24×
Louisiana8,2240.47×
Colorado8,1810.38×
Washington8,0460.29×
Wisconsin6,9450.34×
Maryland6,7640.29×
West Virginia6,2990.99×
Massachusetts6,0770.23×
Iowa5,8640.52×
Minnesota5,6500.29×
Nevada5,4880.41×
Oklahoma5,1310.34×
Kansas4,0650.38×
Utah3,7600.31×
Oregon3,4420.22×
Connecticut2,9890.22×
New Mexico2,3200.34×
Nebraska2,2280.32×
Washington, District of Columbia1,8200.44×
Idaho1,7930.26×
Maine1,5780.32×
Rhode Island1,5450.35×
Montana1,5390.41×
Delaware1,2910.34×
New Hampshire1,1730.22×
Hawaii1,1420.19×
South Dakota1,1110.35×
North Dakota9740.35×
Wyoming7330.36×
Alaska6890.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kentucky Wildcats audience
BrandAffinityCategory
Product design3.21×Business & Career
Quiche10.68×Food & Beverages
Nebraska Cornhuskers football2.9×Sports
Jesse Plemons2.74×Movies & TV
Pillow1.69×Home & Garden
Kikar HaShabbat12.85×News
Vocal harmony3.49×Music & Radio
Unique Gifts1.79×Shopping
Mathcore5.92×Music & Radio
Graham Greene4.44×Literature
Sinaloa2.42×Travel & Leisure
Grinch2.65×Movies & TV
Governor of Michigan4.87×Politics & Society
Goop3.41×Internet & Social Media
Urban horticulture2.26×Home & Garden
Charlamagne Tha God5.57×Movies & TV
TV Fanatic5.91×Movies & TV
Wok3.54×Food & Beverages
Voltron: Legendary Defender8.57×Movies & TV
Hipster4.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kentucky Wildcats audience
TraitClusterScore
Community OrientationOPEN1.14
Price SensitivityPREMIUM1.08
TraditionCONSERVATISM1.07
Family OrientationCONSERVATISM1.04
IndulgenceJOY1.01
ExtroversionTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Kentucky Wildcats
CountryShare
United States93.5%
Canada2.5%
Germany1.5%

See Kentucky Wildcats audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kentucky Wildcats have in United States?

Kentucky Wildcats has an estimated audience of 1,367,935 people in United States, concentrated in Kentucky and Tennessee.

What is the gender split and age of Kentucky Wildcats fans?

43.9% of Kentucky Wildcats fans are female, 56.1% are male, with an average age of 37.4 years.

Which brands do Kentucky Wildcats fans like most?

Kentucky Wildcats fans show strongest brand affinity for Product design (3.21×), Quiche (10.68×), and Nebraska Cornhuskers football (2.9×) over the country average.

Where do Kentucky Wildcats fans live in United States?

Kentucky Wildcats fans in United States are most concentrated in Kentucky (reach 420,032), Tennessee (reach 71,615), and Ohio (reach 60,428). These three regions account for the largest share of the active audience.

What other brands do Kentucky Wildcats fans also like?

Beyond Kentucky Wildcats itself, the audience over-indexes on Quiche (10.68×), Nebraska Cornhuskers football (2.9×), Jesse Plemons (2.74×), and Pillow (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky Wildcats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.