Rascasse Audience Intelligence

Kentucky Wildcats Audience in United States

A data profile of the people who buy, follow and care about Kentucky Wildcats in United States — modelled from more than twelve digital signal sources. Kentucky Wildcats has an estimated audience of 1,378,145 people in United States.

#302among Team in United States#1719in Sports

The average Kentucky Wildcats fan in United States is 37.4 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Ohio, Indiana.

Top brand affinities include University of Kentucky, Cincinnati Reds, Arkansas Razorbacks men's basketball, with strongest over-indexing on University of Kentucky (25.52× the country average).

Demographically, the Kentucky Wildcats audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kentucky Wildcats fan in United States is more male, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for University of Kentucky.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kentucky Wildcats profile in United States.

Audience size
1.4M
in United States
Gender
43.9%♀
56.1% male
Age
37.4
average years
Country rank
#18903
Team in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kentucky Wildcats fans

43.9% are female, 56.1% are male, average age 37.4.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Kentucky Wildcats audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.4
Estimated audience size1,378,145
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Kentucky Wildcats audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3914%
40-4917%
50+22%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Kentucky Wildcats audience comes from United States.

Worldwide audience distribution share by country for Kentucky Wildcats
CountryShare
United States93.2%
Canada2.5%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kentucky Wildcats audience in United States is strongest.

Fig. 05

Top regions by affinity

Kentucky Wildcats fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~500K26.80×
02Indiana~50K2.19×
03Tennessee~50K1.86×
04Ohio~60K1.52×
05West Virginia~6K1.00×
06Alabama~20K0.99×
07Alaska~3K0.91×
08Vermont~2K0.91×
09North Dakota~2K0.88×
10South Dakota~3K0.86×
11Maine~4K0.84×
12Montana~3K0.84×
13Delaware~3K0.84×
14Arkansas~9K0.83×
15Rhode Island~4K0.83×
16Mississippi~9K0.82×
17Hawaii~5K0.82×
18New Hampshire~4K0.81×
19South Carolina~20K0.79×
20Idaho~5K0.78×
21North Carolina~30K0.77×
22Washington, District of Columbia~3K0.77×
23New Mexico~5K0.75×
24Nebraska~5K0.75×
25Missouri~20K0.72×
26Iowa~8K0.72×
27Georgia~30K0.71×
28Kansas~8K0.70×
29Illinois~30K0.68×
30Oklahoma~10K0.67×
31Connecticut~9K0.67×
32Utah~8K0.67×
33Louisiana~10K0.65×
34Oregon~10K0.65×
35Nevada~9K0.64×
36Wisconsin~10K0.58×
37Colorado~10K0.57×
38Minnesota~10K0.57×
39Virginia~20K0.56×
40Michigan~20K0.55×
41Maryland~10K0.55×
42Arizona~10K0.52×
43Massachusetts~10K0.52×
44Florida~50K0.51×
45Washington~10K0.50×
46New Jersey~20K0.47×
47Pennsylvania~20K0.44×
48Texas~50K0.40×
49New York~30K0.36×
50California~40K0.28×
Fig. 06

Affinity by region

Affinity by region — Kentucky Wildcats, United States
0.28×1.00×26.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kentucky Wildcats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kentucky Wildcats audience
#·InterestCategoryAffinity×
01University of KentuckyBusiness & Career25.52×
02Arkansas Razorbacks men's basketballSports14.86×
03Gonzaga Bulldogs men's basketballSports8.56×
04Kentucky DerbySports8.46×
05Cincinnati RedsSports7.88×
06DraftKingsSports6.85×
07Tennessee Volunteers footballSports6.34×
08Texas Longhorns footballSports6.25×
09Duke Blue Devils men's basketballSports5.88×
10Luka DončićSports5.65×
11Auburn Tigers footballSports5.03×
12LSU Tigers footballSports4.09×
13Fox SportsMovies & TV3.57×
14Giannis AntetokounmpoSports3.39×
15Aaron RodgersSports3.38×
16CBS SportsMovies & TV2.33×
17MSNNews2.22×
18Planet FitnessSports2.00×
19Pizza HutFood & Beverages1.85×
20Chick-fil-AFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kentucky Wildcats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kentucky Wildcats audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Community OrientationOPEN1.32×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kentucky Wildcats audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
MindfulnessBALANCE0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kentucky Wildcats have in United States?

Kentucky Wildcats has an estimated audience of 1,378,145 people in United States, concentrated in Kentucky and Ohio.

02

What is the gender split and age of Kentucky Wildcats fans?

43.9% of Kentucky Wildcats fans are female, 56.1% are male, with an average age of 37.4 years.

03

Which brands do Kentucky Wildcats fans like most?

Kentucky Wildcats fans show strongest brand affinity for University of Kentucky (25.52×), Cincinnati Reds (7.88×), and Arkansas Razorbacks men's basketball (14.86×) over the country average.

04

Where do Kentucky Wildcats fans live in United States?

Kentucky Wildcats fans in United States are most concentrated in Kentucky (reach ~500K), Ohio (reach ~60K), and Indiana (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kentucky Wildcats fans also like?

Beyond Kentucky Wildcats itself, the audience over-indexes on Cincinnati Reds (7.88×), Arkansas Razorbacks men's basketball (14.86×), Tennessee Volunteers football (6.34×), and Duke Blue Devils men's basketball (5.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kentucky Wildcats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky Wildcats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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