John Calipari Audience in United States

John Calipari logo

John Calipari has an estimated audience of 631,932 people in United States. 44.5% are female, 55.5% are male, average age 40.9. Top regions: Kentucky, Arkansas, Texas. Top brand affinities: Unique Gifts, Graham Greene, The Journey (1959 film), Carnival of Souls, Takers.

The average John Calipari fan in United States is 40.9 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Arkansas, Texas. Top brand affinities include Unique Gifts, Graham Greene, The Journey (1959 film), with strongest over-indexing on Unique Gifts (2.84× the country average). Demographically, the John Calipari audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of John Calipari fans

Demographic split for John Calipari audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.9
Estimated audience size631,932

Audience persona

The typical John Calipari fan in United States is more male, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for John Calipari in United States
RegionReachAffinity
Kentucky71,2618.99×
Arkansas52,73310.13×
Texas28,6940.53×
Tennessee22,4081.77×
Florida22,0410.52×
California20,2600.29×
Ohio19,3751×
New York18,3340.52×
North Carolina17,0600.9×
Pennsylvania16,0630.75×
Illinois15,8000.75×
Indiana15,7211.36×
Georgia12,4670.64×
Michigan11,0360.67×
New Jersey10,2890.64×
Missouri10,2531.01×
Alabama9,9701.13×
Virginia9,4670.62×
Massachusetts9,0140.72×
South Carolina7,2770.77×
Wisconsin6,5370.69×
Kansas6,1861.24×
Oklahoma6,0910.87×
Maryland5,7140.53×
Mississippi5,5611.07×
Colorado5,2030.52×
Louisiana5,1870.64×
Minnesota4,7840.53×
Washington4,7750.38×
Connecticut4,6950.74×
Arizona4,4250.34×
Iowa3,8540.74×
West Virginia2,9070.99×
Nebraska2,6480.84×
Oregon2,5360.35×
Nevada2,4470.4×
Utah2,1710.38×
Washington, District of Columbia1,3430.71×
Rhode Island1,3130.65×
Idaho1,1880.37×
New Hampshire1,0770.43×
New Mexico1,0360.33×
Maine8910.39×
Hawaii8830.32×
Montana8200.47×
South Dakota7420.51×
Delaware7150.41×
North Dakota6680.51×
Vermont4610.42×
Wyoming3330.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Calipari audience
BrandAffinityCategory
Unique Gifts2.84×Shopping
Graham Greene6.85×Literature
The Journey (1959 film)20×Movies & TV
Carnival of Souls20×Movies & TV
Takers8.3×Movies & TV
Israel1.56×Travel & Leisure
Birthday Gifts2.33×Kids & Family
Nebraska1.77×Travel & Leisure
Jesse Plemons2.16×Movies & TV
Nebraska Cornhuskers football2.2×Sports
Sinaloa2.05×Travel & Leisure
Grammarly2.53×Business & Career
Urban horticulture1.86×Home & Garden
Jeep Wagoneer2.95×Cars & Mobility
JDSU1.56×Business & Career
Horeca7.57×Travel & Leisure
Grinch1.82×Movies & TV
Tech News4.18×Technology & Electronics
Surf kayaking6.62×Sports
Home staging2.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Calipari audience
TraitClusterScore
Community OrientationOPEN1.23
Price SensitivityPREMIUM1.1
ExtroversionTHRILL1.03
Sports ActivityPOWER0.99
PatriotismCONSERVATISM0.99
DIY MentalityTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for John Calipari
CountryShare
United States96.6%
Canada2.5%
Italy0.5%

See John Calipari audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does John Calipari have in United States?

John Calipari has an estimated audience of 631,932 people in United States, concentrated in Kentucky and Arkansas.

What is the gender split and age of John Calipari fans?

44.5% of John Calipari fans are female, 55.5% are male, with an average age of 40.9 years.

Which brands do John Calipari fans like most?

John Calipari fans show strongest brand affinity for Unique Gifts (2.84×), Graham Greene (6.85×), and The Journey (1959 film) (20×) over the country average.

Where do John Calipari fans live in United States?

John Calipari fans in United States are most concentrated in Kentucky (reach 71,261), Arkansas (reach 52,733), and Texas (reach 28,694). These three regions account for the largest share of the active audience.

What other brands do John Calipari fans also like?

Beyond John Calipari itself, the audience over-indexes on Graham Greene (6.85×), The Journey (1959 film) (20×), Carnival of Souls (20×), and Takers (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Calipari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.