Rascasse Audience Intelligence

John Calipari Audience in United States

A data profile of the people who buy, follow and care about John Calipari in United States — modelled from more than twelve digital signal sources. John Calipari has an estimated audience of 619,983 people in United States.

#432among Basketball in United States#7643among Person in United States#3062in Sports

The average John Calipari fan in United States is 40.9 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Arkansas, Texas.

Top brand affinities include Erin Andrews, Sharon Osbourne, Kentucky Derby, with strongest over-indexing on Erin Andrews (117.87× the country average).

Demographically, the John Calipari audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Calipari fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Calipari profile in United States.

Audience size
620K
in United States
Gender
44.5%♀
55.5% male
Age
40.9
average years
Country rank
#32181
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Calipari fans

44.5% are female, 55.5% are male, average age 40.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for John Calipari audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.9
Estimated audience size619,983
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the John Calipari audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+24%
Fig. 04

Worldwide distribution

96.5%

of the worldwide John Calipari audience comes from United States.

Worldwide audience distribution share by country for John Calipari
CountryShare
United States96.5%
Canada2.5%
Italy0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Calipari audience in United States is strongest.

Fig. 05

Top regions by affinity

John Calipari fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K10.07×
02Kentucky~70K8.52×
03Tennessee~20K1.72×
04Indiana~10K1.29×
05Kansas~6K1.22×
06Alabama~10K1.11×
07Mississippi~6K1.09×
08West Virginia~3K1.02×
09Missouri~10K1.00×
10Ohio~20K0.96×
11North Carolina~20K0.88×
12Oklahoma~6K0.88×
13Nebraska~3K0.87×
14Connecticut~5K0.79×
15Iowa~4K0.79×
16Massachusetts~10K0.77×
17Pennsylvania~20K0.76×
18South Carolina~7K0.76×
19Washington, District of Columbia~1K0.74×
20Illinois~20K0.73×
21Michigan~10K0.70×
22Rhode Island~1K0.70×
23Wisconsin~6K0.68×
24Louisiana~5K0.65×
25North Dakota<1K0.65×
26New Jersey~10K0.64×
27South Dakota<1K0.64×
28Georgia~10K0.63×
29Virginia~10K0.62×
30Vermont<1K0.60×
31Montana~1K0.59×
32Maryland~6K0.56×
33Alaska<1K0.56×
34Florida~20K0.55×
35Delaware<1K0.55×
36New Hampshire~1K0.54×
37Minnesota~5K0.53×
38New York~20K0.52×
39Colorado~5K0.52×
40Texas~30K0.50×
41Maine~1K0.50×
42Idaho~2K0.49×
43Hawaii~1K0.48×
44Arizona~6K0.47×
45Nevada~3K0.44×
46Utah~2K0.43×
47New Mexico~1K0.43×
48Oregon~3K0.41×
49Washington~5K0.39×
50California~20K0.30×
Fig. 06

Affinity by region

Affinity by region — John Calipari, United States
0.30×1.00×10.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Calipari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Calipari audience
#·InterestCategoryAffinity×
01Erin AndrewsSports117.87×
02University of KentuckyBusiness & Career27.77×
03Kentucky DerbySports23.88×
04Freddie FreemanSports20.22×
05Sharon OsbourneMovies & TV20.00×
06Josh DuhamelFashion & Accessoires20.00×
07Sophia BushMovies & TV20.00×
08Seth GreenMovies & TV20.00×
09Christian PulisicSports20.00×
10Rose McGowanMovies & TV20.00×
11Onet.plNews20.00×
12Skyline ChiliFood & Beverages18.72×
13De'Aaron FoxSports14.69×
14Alyssa MilanoMovies & TV13.47×
15Mariska HargitayMovies & TV12.45×
16Elizabeth BanksMovies & TV11.09×
17Cincinnati RedsSports10.77×
18Weather forecastingHome & Garden6.24×
19Capital OneBusiness & Career5.46×
20Mortgage loansBusiness & Career3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Calipari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Calipari audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Convenience OrientationPREMIUM1.81×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Calipari audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Calipari have in United States?

John Calipari has an estimated audience of 619,983 people in United States, concentrated in Kentucky and Arkansas.

02

What is the gender split and age of John Calipari fans?

44.5% of John Calipari fans are female, 55.5% are male, with an average age of 40.9 years.

03

Which brands do John Calipari fans like most?

John Calipari fans show strongest brand affinity for Erin Andrews (117.87×), Sharon Osbourne (20×), and Kentucky Derby (23.88×) over the country average.

04

Where do John Calipari fans live in United States?

John Calipari fans in United States are most concentrated in Kentucky (reach ~70K), Arkansas (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do John Calipari fans also like?

Beyond John Calipari itself, the audience over-indexes on Sharon Osbourne (20×), Kentucky Derby (23.88×), University of Kentucky (27.77×), and Capital One (5.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Calipari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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