Rascasse Audience Intelligence

Kentucky Audience in United States

A data profile of the people who buy, follow and care about Kentucky in United States — modelled from more than twelve digital signal sources. Kentucky has an estimated audience of 25,746,426 people in United States.

#31among Region in United States#63among POI in United States#106in Travel & Leisure

The average Kentucky fan in United States is 43.9 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, California, Texas.

Top brand affinities include Nature, Bourbon whiskey, Real property, with strongest over-indexing on Nature (1.55× the country average).

Demographically, the Kentucky audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kentucky fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kentucky profile in United States.

Audience size
25.7M
in United States
Gender
50.2%♀
49.8% male
Age
43.9
average years
Country rank
#1182
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kentucky fans

50.2% are female, 49.8% are male, average age 43.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Kentucky audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.9
Estimated audience size25,746,426
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Kentucky audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4923%
50+33%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Kentucky audience comes from United States.

Worldwide audience distribution share by country for Kentucky
CountryShare
United States77.1%
United Kingdom2.3%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kentucky audience in United States is strongest.

Fig. 05

Top regions by affinity

Kentucky fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~3M11.73×
02Oregon~600K2.01×
03Indiana~800K1.78×
04Tennessee~800K1.61×
05West Virginia~100K1.20×
06Ohio~800K1.06×
07Georgia~800K1.06×
08Florida~2M1.05×
09Virginia~600K1.00×
10Alabama~400K1.00×
11Arkansas~200K1.00×
12South Carolina~400K0.99×
13Mississippi~200K0.98×
14Illinois~700K0.87×
15Washington, District of Columbia~70K0.87×
16Louisiana~300K0.86×
17Texas~2M0.85×
18Alaska~50K0.85×
19Pennsylvania~700K0.82×
20Maryland~400K0.82×
21Wisconsin~300K0.82×
22North Carolina~600K0.81×
23Oklahoma~200K0.81×
24Iowa~200K0.81×
25Kansas~200K0.81×
26Michigan~500K0.80×
27Nebraska~100K0.80×
28Massachusetts~400K0.79×
29Missouri~300K0.79×
30Utah~200K0.79×
31Connecticut~200K0.78×
32Maine~70K0.78×
33South Dakota~50K0.78×
34California~2M0.77×
35New Jersey~500K0.77×
36Washington~400K0.75×
37Minnesota~300K0.75×
38Vermont~30K0.75×
39Arizona~400K0.74×
40Montana~50K0.74×
41North Dakota~40K0.74×
42New York~1M0.73×
43Delaware~50K0.73×
44Nevada~200K0.70×
45Rhode Island~60K0.69×
46New Hampshire~70K0.66×
47Colorado~300K0.65×
48Idaho~80K0.64×
49Hawaii~70K0.59×
50New Mexico~80K0.58×
Fig. 06

Affinity by region

Affinity by region — Kentucky, United States
0.58×1.00×11.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kentucky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kentucky audience
#·InterestCategoryAffinity×
01Kentucky DerbySports5.63×
02American whiskeyFood & Beverages4.74×
03Bourbon whiskeyFood & Beverages3.29×
04Real propertyHome & Garden2.20×
05NASDAQBusiness & Career2.19×
06MeteorologyHome & Garden2.02×
07Made in USABusiness & Career1.93×
08CBS SportsMovies & TV1.89×
09FedExBusiness & Career1.84×
10WeatherHome & Garden1.71×
11AuctionShopping1.70×
12LivestockPets & Animals1.64×
13Pizza HutFood & Beverages1.62×
14MSNNews1.61×
15HollywoodTravel & Leisure1.59×
16GeneticsKids & Family1.58×
17NatureHome & Garden1.55×
18Fox News ChannelMovies & TV1.55×
19Chick-fil-AFood & Beverages1.52×
20American AirlinesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kentucky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kentucky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Community OrientationOPEN1.60×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kentucky audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kentucky have in United States?

Kentucky has an estimated audience of 25,746,426 people in United States, concentrated in Kentucky and California.

02

What is the gender split and age of Kentucky fans?

50.2% of Kentucky fans are female, 49.8% are male, with an average age of 43.9 years.

03

Which brands do Kentucky fans like most?

Kentucky fans show strongest brand affinity for Nature (1.55×), Bourbon whiskey (3.29×), and Real property (2.2×) over the country average.

04

Where do Kentucky fans live in United States?

Kentucky fans in United States are most concentrated in Kentucky (reach ~3M), California (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Kentucky fans also like?

Beyond Kentucky itself, the audience over-indexes on Bourbon whiskey (3.29×), Real property (2.2×), MSN (1.61×), and Livestock (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Kentucky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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