Kentucky Audience in United States

Kentucky logo

Kentucky has an estimated audience of 25,746,426 people in United States. 50.2% are female, 49.8% are male, average age 43.9. Top regions: Kentucky, California, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Google Home.

The average Kentucky fan in United States is 43.9 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, California, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (11.45× the country average). Demographically, the Kentucky audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Kentucky fans

Demographic split for Kentucky audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.9
Estimated audience size25,746,426

Audience persona

The typical Kentucky fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Kentucky in United States
RegionReachAffinity
Kentucky3,150,00011.8×
California2,060,3250.73×
Florida1,709,9290.98×
Texas1,647,4750.74×
New York988,9440.69×
Ohio860,5701.09×
Illinois778,8340.91×
Georgia771,0000.97×
Tennessee739,2101.43×
Indiana728,5731.55×
Oregon685,3032.32×
North Carolina650,8020.84×
Pennsylvania617,3390.71×
Michigan548,3230.81×
Virginia533,4730.85×
New Jersey455,0770.69×
Massachusetts367,8760.73×
Alabama355,6350.99×
Arizona342,0500.65×
South Carolina338,6880.87×
Washington337,7500.65×
Missouri328,8440.79×
Maryland320,6480.72×
Wisconsin269,0930.69×
Colorado266,2510.66×
Louisiana245,0930.74×
Minnesota235,3570.64×
Oklahoma198,5080.69×
Arkansas180,0650.85×
Connecticut179,4090.69×
Mississippi168,7840.8×
Utah153,8220.67×
Nevada153,3390.62×
Iowa145,6590.69×
Kansas137,6950.68×
West Virginia119,8681×
Nebraska88,3680.68×
Idaho77,8780.6×
New Mexico68,8600.53×
New Hampshire61,7670.61×
Maine60,1880.65×
Hawaii59,9020.54×
Washington, District of Columbia59,7890.77×
Rhode Island46,3300.57×
Montana42,1340.59×
Delaware42,0970.59×
South Dakota35,0050.59×
Alaska34,1250.62×
North Dakota30,3700.57×
Vermont26,4270.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kentucky audience
BrandAffinityCategory
Goop11.45×Internet & Social Media
Governor of Michigan13.8×Politics & Society
Wok11.69×Food & Beverages
headspace14.32×Health
Google Home9.61×Technology & Electronics
Cherish (group)15.67×Music & Radio
Grinch5.57×Movies & TV
Hibachi10.58×Food & Beverages
Israel2.81×Travel & Leisure
Kikar HaShabbat21.48×News
Grace Slick11.43×Music & Radio
Vocal harmony5.65×Music & Radio
Unique Gifts2.52×Shopping
El Paso County, Colorado13.21×Travel & Leisure
TV Fanatic10.28×Movies & TV
Fairy godmother7.09×Literature
No Escape (1994 film)10.72×Movies & TV
Hipster9.06×Politics & Society
Gift registry11.84×Kids & Family
Guitarist (magazine)9.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kentucky audience
TraitClusterScore
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.32
Community OrientationOPEN1.29
IndulgenceJOY1.15
Family OrientationCONSERVATISM1.06
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Kentucky
CountryShare
United States77.1%
United Kingdom2.3%
Canada2.0%

See Kentucky audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Kentucky have in United States?

Kentucky has an estimated audience of 25,746,426 people in United States, concentrated in Kentucky and California.

What is the gender split and age of Kentucky fans?

50.2% of Kentucky fans are female, 49.8% are male, with an average age of 43.9 years.

Which brands do Kentucky fans like most?

Kentucky fans show strongest brand affinity for Goop (11.45×), Governor of Michigan (13.8×), and Wok (11.69×) over the country average.

Where do Kentucky fans live in United States?

Kentucky fans in United States are most concentrated in Kentucky (reach 3,150,000), California (reach 2,060,325), and Florida (reach 1,709,929). These three regions account for the largest share of the active audience.

What other brands do Kentucky fans also like?

Beyond Kentucky itself, the audience over-indexes on Governor of Michigan (13.8×), Wok (11.69×), headspace (14.32×), and Google Home (9.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.