Rascasse Audience Intelligence

SLAM Magazine Audience Demographics in United States

SLAM Magazine has an estimated audience of 978K people in United States.

#764among websites & media in United States
#2293in Sports

The average SLAM Magazine fan in United States is 32.2 years old, more male, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include aau basketball, Amandla Stenberg, NC State Wolfpack men's basketball, with strongest over-indexing on aau basketball (100.37× the country average).

Demographically, the SLAM Magazine audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

The typical SLAM Magazine fan in United States is more male, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for aau basketball.

Category: Sports · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
978K
in United States
Gender
20.2%♀
79.8% male
Age
32.2
average years
Country rank
#24818
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of SLAM Magazine

20.2% are female, 79.8% are male, average age 32.2.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for SLAM Magazine audience in United States
MetricValue
Female20.2%
Male79.8%
Average age32.2
Estimated audience size978K
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the SLAM Magazine audience in United States
Age bracketShare%
16-2438%
25-3426%
35-4419%
45-5411%
55+7%
Fig. 04

Worldwide distribution

79.4%

of the worldwide SLAM Magazine audience comes from United States.

Worldwide audience distribution share by country for SLAM Magazine
CountryShare
United States79.4%
Canada6.1%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

SLAM Magazine fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.84×
02Minnesota~30K1.56×
03Oklahoma~20K1.53×
04New Jersey~40K1.48×
05Connecticut~20K1.47×
06Iowa~10K1.38×
07Indiana~30K1.34×
08Massachusetts~30K1.26×
09Michigan~40K1.23×
10North Carolina~40K1.14×
11Rhode Island~3K1.12×
12Pennsylvania~40K1.10×
13Washington, District of Columbia~2K1.09×
14Utah~10K1.08×
15North Dakota~2K1.06×
16Maine~4K1.04×
17Delaware~3K1.04×
18Oregon~10K1.01×
19Illinois~40K1.00×
20New Hampshire~4K1.00×
21California~100K0.99×
22Vermont~2K0.99×
23Arizona~20K0.98×
24Kentucky~10K0.98×
25Hawaii~4K0.98×
26South Dakota~3K0.97×
27West Virginia~5K0.96×
28Alaska~2K0.96×
29Ohio~30K0.95×
30Montana~3K0.95×
31Texas~60K0.94×
32South Carolina~10K0.94×
33Kansas~8K0.93×
34Maryland~20K0.92×
35Nebraska~5K0.92×
36Washington~20K0.90×
37New Mexico~6K0.90×
38Tennessee~20K0.89×
39Wisconsin~20K0.88×
40Arkansas~8K0.88×
41Georgia~30K0.87×
42Virginia~20K0.87×
43Idaho~5K0.87×
44Nevada~8K0.86×
45Mississippi~7K0.86×
46Louisiana~10K0.80×
47Missouri~10K0.78×
48Colorado~10K0.78×
49Alabama~10K0.76×
50Florida~40K0.70×
Fig. 06

Affinity by region

Affinity by region — SLAM Magazine, United States
0.70×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the SLAM Magazine audience vs. the country average
#·InterestCategoryAffinity×
01aau basketballSports100.37×
02Amandla StenbergMovies & TV59.30×
03NC State Wolfpack men's basketballSports54.76×
04Michael RapaportMovies & TV41.06×
05Zach LaVineSports38.99×
06American Gods (TV series)Movies & TV37.62×
07Rosario DawsonMovies & TV32.70×
08Simone BilesSports22.40×
09Don CheadleMovies & TV21.33×
10Chadwick BosemanMovies & TV21.00×
11Laurence FishburneMovies & TV20.77×
12Regina HallMovies & TV19.15×
13Regina KingMovies & TV16.41×
14Zoe SaldanaMovies & TV15.42×
15Whoopi GoldbergMovies & TV15.37×
16Chris PaulSports13.25×
17Halle BerryMovies & TV11.85×
18ZendayaMovies & TV11.64×
19Giannis AntetokounmpoSports9.26×
20Luka DončićSports9.24×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the SLAM Magazine audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the SLAM Magazine audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
Early Adopter MentalityPOWER1.37×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the SLAM Magazine audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
CreativityOPEN0.60×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in SLAM Magazine over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/slam-magazine-62725” · Methodology