Rascasse Audience Intelligence

Ohio State Buckeyes women's basketball Audience in United States

A data profile of the people who buy, follow and care about Ohio State Buckeyes women's basketball in United States — modelled from more than twelve digital signal sources. Ohio State Buckeyes women's basketball has an estimated audience of 481,764 people in United States.

#527among Basketball in United States#597among Team in United States#3649in Sports

The average Ohio State Buckeyes women's basketball fan in United States is 44.3 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Iowa.

Top brand affinities include NC State Wolfpack men's basketball, aau basketball, Colin Farrell, with strongest over-indexing on NC State Wolfpack men's basketball (193.99× the country average).

Demographically, the Ohio State Buckeyes women's basketball audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio State Buckeyes women's basketball fan in United States is balanced, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for NC State Wolfpack men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio State Buckeyes women's basketball profile in United States.

Audience size
482K
in United States
Gender
46.1%♀
53.9% male
Age
44.3
average years
Country rank
#37480
Team in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio State Buckeyes women's basketball fans

46.1% are female, 53.9% are male, average age 44.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Ohio State Buckeyes women's basketball audience in United States
MetricValue
Female46.1%
Male53.9%
Average age44.3
Estimated audience size481,764
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Ohio State Buckeyes women's basketball audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4926%
50+33%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Ohio State Buckeyes women's basketball audience comes from United States.

Worldwide audience distribution share by country for Ohio State Buckeyes women's basketball
CountryShare
United States92.7%
China1.4%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio State Buckeyes women's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio State Buckeyes women's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K20.66×
02Iowa~10K3.24×
03West Virginia~5K1.87×
04Indiana~10K1.42×
05Nebraska~4K1.39×
06Montana~2K1.11×
07Tennessee~10K1.03×
08South Carolina~8K1.02×
09Kentucky~7K1.01×
10Michigan~10K0.94×
11Delaware~1K0.87×
12South Dakota<1K0.81×
13North Dakota<1K0.78×
14Arizona~8K0.76×
15Alaska<1K0.76×
16Florida~30K0.72×
17Vermont<1K0.72×
18North Carolina~10K0.65×
19Connecticut~3K0.65×
20Alabama~5K0.63×
21Louisiana~4K0.63×
22Mississippi~3K0.62×
23Rhode Island~1K0.62×
24Virginia~8K0.61×
25Maryland~6K0.61×
26Georgia~10K0.60×
27Washington, District of Columbia<1K0.60×
28Maine~1K0.59×
29Pennsylvania~10K0.58×
30Hawaii~1K0.58×
31New Hampshire~1K0.58×
32Idaho~2K0.57×
33Nevada~3K0.55×
34New Mexico~1K0.55×
35Arkansas~2K0.54×
36Illinois~9K0.50×
37Kansas~2K0.49×
38Minnesota~4K0.47×
39Wisconsin~4K0.44×
40Oklahoma~3K0.44×
41Utah~2K0.44×
42Oregon~3K0.43×
43Missouri~4K0.42×
44Colorado~3K0.41×
45New Jersey~5K0.38×
46New York~10K0.35×
47Massachusetts~4K0.35×
48Washington~3K0.32×
49Texas~10K0.27×
50California~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Ohio State Buckeyes women's basketball, United States
0.21×1.00×20.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio State Buckeyes women's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes women's basketball audience
#·InterestCategoryAffinity×
01NC State Wolfpack men's basketballSports193.99×
02aau basketballSports160.81×
03FIBA EuroBasketSports60.67×
04Colin FarrellMovies & TV42.13×
05Dustin HoffmanMovies & TV20.00×
06Philippine Stock ExchangeBusiness & Career20.00×
07BodrumTravel & Leisure13.91×
08Baker MayfieldSports13.89×
09Chris PaulSports12.12×
10Arabic coffeeFood & Beverages12.10×
11Ohio State Buckeyes footballSports8.98×
12Duke Blue Devils men's basketballSports7.64×
13Washington WizardsSports6.50×
14Ohio State UniversityBusiness & Career6.48×
15Minnesota TimberwolvesSports6.01×
16Megan FoxMovies & TV5.67×
17Charlotte HornetsSports5.58×
18Utah JazzSports5.42×
19Brooklyn NetsSports5.07×
20UniversityBusiness & Career2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio State Buckeyes women's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio State Buckeyes women's basketball audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.81×
Family OrientationCONSERVATISM1.64×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio State Buckeyes women's basketball audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.77×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio State Buckeyes women's basketball have in United States?

Ohio State Buckeyes women's basketball has an estimated audience of 481,764 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Ohio State Buckeyes women's basketball fans?

46.1% of Ohio State Buckeyes women's basketball fans are female, 53.9% are male, with an average age of 44.3 years.

03

Which brands do Ohio State Buckeyes women's basketball fans like most?

Ohio State Buckeyes women's basketball fans show strongest brand affinity for NC State Wolfpack men's basketball (193.99×), aau basketball (160.81×), and Colin Farrell (42.13×) over the country average.

04

Where do Ohio State Buckeyes women's basketball fans live in United States?

Ohio State Buckeyes women's basketball fans in United States are most concentrated in Ohio (reach ~300K), Florida (reach ~30K), and Iowa (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio State Buckeyes women's basketball fans also like?

Beyond Ohio State Buckeyes women's basketball itself, the audience over-indexes on aau basketball (160.81×), Colin Farrell (42.13×), FIBA EuroBasket (60.67×), and Chris Paul (12.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Ohio State Buckeyes women's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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