Ohio State Buckeyes women's basketball Audience in United States

Ohio State Buckeyes women's basketball has an estimated audience of 531,863 people in United States. 46.1% are female, 53.9% are male, average age 44.3. Top regions: Ohio, Florida, Iowa. Top brand affinities: Colin Farrell, Baker Mayfield, Private bank, FIBA EuroBasket, Luxury Bags.

The average Ohio State Buckeyes women's basketball fan in United States is 44.3 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Iowa. Top brand affinities include Colin Farrell, Baker Mayfield, Private bank, with strongest over-indexing on Colin Farrell (37.32× the country average). Demographically, the Ohio State Buckeyes women's basketball audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Ohio State Buckeyes women's basketball fans

Demographic split for Ohio State Buckeyes women's basketball audience in United States
MetricValue
Female46.1%
Male53.9%
Average age44.3
Estimated audience size531,863

Audience persona

The typical Ohio State Buckeyes women's basketball fan in United States is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Colin Farrell.

Top regions in United States

Top regions ranked by reach for Ohio State Buckeyes women's basketball in United States
RegionReachAffinity
Ohio334,59320.42×
Florida25,1020.7×
Iowa15,3853.51×
Indiana13,6131.4×
Michigan13,1120.94×
California11,2420.19×
Texas11,1680.24×
Tennessee11,1631.05×
Pennsylvania10,4320.58×
North Carolina10,1560.63×
New York9,9650.34×
Georgia9,3250.57×
Arizona9,3040.86×
Illinois8,7200.49×
Virginia7,5310.58×
South Carolina7,3860.92×
Kentucky6,7421.01×
Alabama4,8650.65×
Maryland4,8120.53×
Nebraska4,3341.62×
New Jersey4,1520.31×
West Virginia4,0081.62×
Louisiana3,8210.56×
Colorado2,8860.34×
Wisconsin2,8280.35×
Missouri2,6950.31×
Minnesota2,5780.34×
Massachusetts2,5260.24×
Washington2,3130.22×
Nevada2,2830.44×
Connecticut2,0760.39×
Mississippi1,8850.43×
Montana1,8271.24×
Oregon1,6590.27×
Oklahoma1,4530.25×
Arkansas1,4500.33×
Delaware1,3000.89×
Kansas1,2750.3×
New Mexico9330.35×
South Dakota7900.64×
Utah7420.16×
North Dakota7340.67×
Hawaii7310.32×
Washington, District of Columbia6840.43×
Alaska6180.54×
Idaho6030.23×
Rhode Island5990.35×
New Hampshire5650.27×
Maine5460.29×
Wyoming3380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes women's basketball audience
BrandAffinityCategory
Colin Farrell37.32×Movies & TV
Baker Mayfield26.74×Sports
Private bank39.11×Business & Career
FIBA EuroBasket56.77×Sports
Luxury Bags23.33×Fashion & Accessoires
MSN4.12×News
Chris Paul15.63×Sports
Minnesota Timberwolves8.27×Sports
NC State Wolfpack men's basketball49.87×Sports
Luxury Travel12.15×Travel & Leisure
Kia Sportage20×Cars & Mobility
Dustin Hoffman20×Movies & TV
aau basketball40.44×Sports
Indiana Pacers8.46×Sports
Vintage Jewelry53.02×Fashion & Accessoires
Memphis Grizzlies9.52×Sports
Washington Wizards8.57×Sports
Deion Sanders8.25×Sports
Ohio State Buckeyes football9.95×Sports
Duke Blue Devils men's basketball7.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State Buckeyes women's basketball audience
TraitClusterScore
Luxury OrientationPREMIUM4.34
Risk AppetiteTHRILL1.3
Community OrientationOPEN1.26
Social Media UsageJOY1.23
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ohio State Buckeyes women's basketball
CountryShare
United States93.5%
China1.3%
Canada0.8%

See Ohio State Buckeyes women's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ohio State Buckeyes women's basketball have in United States?

Ohio State Buckeyes women's basketball has an estimated audience of 531,863 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Ohio State Buckeyes women's basketball fans?

46.1% of Ohio State Buckeyes women's basketball fans are female, 53.9% are male, with an average age of 44.3 years.

Which brands do Ohio State Buckeyes women's basketball fans like most?

Ohio State Buckeyes women's basketball fans show strongest brand affinity for Colin Farrell (37.32×), Baker Mayfield (26.74×), and Private bank (39.11×) over the country average.

Where do Ohio State Buckeyes women's basketball fans live in United States?

Ohio State Buckeyes women's basketball fans in United States are most concentrated in Ohio (reach 334,593), Florida (reach 25,102), and Iowa (reach 15,385). These three regions account for the largest share of the active audience.

What other brands do Ohio State Buckeyes women's basketball fans also like?

Beyond Ohio State Buckeyes women's basketball itself, the audience over-indexes on Baker Mayfield (26.74×), Private bank (39.11×), FIBA EuroBasket (56.77×), and Luxury Bags (23.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.