Ohio State Buckeyes women's basketball Audience in United States

Ohio State Buckeyes women's basketball logo

Ohio State Buckeyes women's basketball has an estimated audience of 531,863 people in United States. 46.1% are female, 53.9% are male, average age 44.3. Top regions: Ohio, Florida, Iowa. Top brand affinities: Pro-Ject, Urban fiction, Elsword, Graham Greene, Hidden Objects Games.

The average Ohio State Buckeyes women's basketball fan in United States is 44.3 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Iowa. Top brand affinities include Pro-Ject, Urban fiction, Elsword, with strongest over-indexing on Pro-Ject (9.8× the country average). Demographically, the Ohio State Buckeyes women's basketball audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Ohio State Buckeyes women's basketball fans

Demographic split for Ohio State Buckeyes women's basketball audience in United States
MetricValue
Female46.1%
Male53.9%
Average age44.3
Estimated audience size531,863

Audience persona

The typical Ohio State Buckeyes women's basketball fan in United States is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Ohio State Buckeyes women's basketball in United States
RegionReachAffinity
Ohio334,59320.42×
Florida25,1020.7×
Iowa15,3853.51×
Indiana13,6131.4×
Michigan13,1120.94×
California11,2420.19×
Texas11,1680.24×
Tennessee11,1631.05×
Pennsylvania10,4320.58×
North Carolina10,1560.63×
New York9,9650.34×
Georgia9,3250.57×
Arizona9,3040.86×
Illinois8,7200.49×
Virginia7,5310.58×
South Carolina7,3860.92×
Kentucky6,7421.01×
Alabama4,8650.65×
Maryland4,8120.53×
Nebraska4,3341.62×
New Jersey4,1520.31×
West Virginia4,0081.62×
Louisiana3,8210.56×
Colorado2,8860.34×
Wisconsin2,8280.35×
Missouri2,6950.31×
Minnesota2,5780.34×
Massachusetts2,5260.24×
Washington2,3130.22×
Nevada2,2830.44×
Connecticut2,0760.39×
Mississippi1,8850.43×
Montana1,8271.24×
Oregon1,6590.27×
Oklahoma1,4530.25×
Arkansas1,4500.33×
Delaware1,3000.89×
Kansas1,2750.3×
New Mexico9330.35×
South Dakota7900.64×
Utah7420.16×
North Dakota7340.67×
Hawaii7310.32×
Washington, District of Columbia6840.43×
Alaska6180.54×
Idaho6030.23×
Rhode Island5990.35×
New Hampshire5650.27×
Maine5460.29×
Wyoming3380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes women's basketball audience
BrandAffinityCategory
Pro-Ject9.8×Music & Radio
Urban fiction40.44×Literature
Elsword20×Games
Graham Greene7.41×Literature
Hidden Objects Games20×Games
Electrolyte5.05×Health
Nick Jr. (Australia)9.52×Kids & Family
Israel2.23×Travel & Leisure
Combat sport1.68×Sports
Sinaloa3.82×Travel & Leisure
Deliver Us From Evil20×Movies & TV
Alaska1.57×Travel & Leisure
Grammarly3.74×Business & Career
Finding Your Roots8.46×Movies & TV
John Havlicek11.25×Sports
Jeep Wagoneer3.94×Cars & Mobility
Monogram2.63×Home & Garden
Historic site2.86×Arts & Culture
JDSU1.94×Business & Career
Noodle (Gorillaz)2.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State Buckeyes women's basketball audience
TraitClusterScore
Luxury OrientationPREMIUM4.34
Risk AppetiteTHRILL1.3
Community OrientationOPEN1.26
Social Media UsageJOY1.23
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ohio State Buckeyes women's basketball
CountryShare
United States93.5%
China1.3%
Canada0.8%

See Ohio State Buckeyes women's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ohio State Buckeyes women's basketball have in United States?

Ohio State Buckeyes women's basketball has an estimated audience of 531,863 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Ohio State Buckeyes women's basketball fans?

46.1% of Ohio State Buckeyes women's basketball fans are female, 53.9% are male, with an average age of 44.3 years.

Which brands do Ohio State Buckeyes women's basketball fans like most?

Ohio State Buckeyes women's basketball fans show strongest brand affinity for Pro-Ject (9.8×), Urban fiction (40.44×), and Elsword (20×) over the country average.

Where do Ohio State Buckeyes women's basketball fans live in United States?

Ohio State Buckeyes women's basketball fans in United States are most concentrated in Ohio (reach 334,593), Florida (reach 25,102), and Iowa (reach 15,385). These three regions account for the largest share of the active audience.

What other brands do Ohio State Buckeyes women's basketball fans also like?

Beyond Ohio State Buckeyes women's basketball itself, the audience over-indexes on Urban fiction (40.44×), Elsword (20×), Graham Greene (7.41×), and Hidden Objects Games (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.