Old Dominion Monarchs basketball Audience in United States

Old Dominion Monarchs basketball logo

Old Dominion Monarchs basketball has an estimated audience of 314,277 people in United States. 49.4% are female, 50.6% are male, average age 39.7. Top regions: Virginia, Florida, North Carolina. Top brand affinities: Stamp collecting, Pro-Ject, GILT, Urban fiction, Staycation.

The average Old Dominion Monarchs basketball fan in United States is 39.7 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Florida, North Carolina. Top brand affinities include Stamp collecting, Pro-Ject, GILT, with strongest over-indexing on Stamp collecting (17.64× the country average). Demographically, the Old Dominion Monarchs basketball audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Old Dominion Monarchs basketball fans

Demographic split for Old Dominion Monarchs basketball audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.7
Estimated audience size314,277

Audience persona

The typical Old Dominion Monarchs basketball fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Old Dominion Monarchs basketball in United States
RegionReachAffinity
Virginia105,05813.72×
Florida16,0020.75×
North Carolina14,8111.57×
New York13,1720.75×
Maryland11,9332.21×
Texas10,3810.38×
Ohio9,6280.99×
California9,5400.28×
Pennsylvania8,5180.8×
Illinois6,9200.66×
Louisiana6,6981.65×
Georgia6,5820.68×
Michigan5,9750.73×
Nevada5,9251.95×
Mississippi5,6242.17×
Arizona5,5820.87×
New Jersey5,4310.68×
Tennessee5,4290.86×
Indiana5,1720.9×
Massachusetts3,9120.63×
Kentucky3,8650.98×
South Carolina3,6760.78×
Alabama3,2630.74×
Connecticut2,3770.75×
Colorado2,1410.43×
Missouri2,0970.41×
Arkansas1,9300.75×
Washington, District of Columbia1,8902×
Iowa1,8640.72×
Wisconsin1,8500.39×
Washington1,7880.28×
Kansas1,5500.63×
West Virginia1,4030.96×
Minnesota1,1170.25×
Delaware1,0611.22×
Nebraska9340.59×
Rhode Island8980.9×
Hawaii7910.59×
Oklahoma7310.21×
New Mexico6270.4×
New Hampshire6200.5×
Utah5790.21×
Maine5060.45×
Oregon4680.13×
Montana3150.36×
Idaho3070.19×
South Dakota2860.39×
Vermont2720.49×
North Dakota2180.34×
Wyoming2110.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Dominion Monarchs basketball audience
BrandAffinityCategory
Stamp collecting17.64×Home & Garden
Pro-Ject9.04×Music & Radio
GILT21.96×Shopping
Urban fiction40.44×Literature
Staycation5.22×Home & Garden
UK garage7.21×Music & Radio
Product design2.11×Business & Career
Hidden Objects Games14.84×Games
Whataburger1.53×Food & Beverages
Electrolyte3.96×Health
JDSU2.53×Business & Career
Nebraska Cornhuskers football2.85×Sports
Grammarly3.48×Business & Career
Deliver Us From Evil15.23×Movies & TV
Monogram2.48×Home & Garden
Goop3.43×Internet & Social Media
Karbala5.62×Travel & Leisure
La Opinión4.05×News
Charlamagne Tha God5.31×Movies & TV
Noodle (Gorillaz)1.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Dominion Monarchs basketball audience
TraitClusterScore
PatriotismCONSERVATISM2.67
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.37
SustainabilityBALANCE1.1
SpiritualityBALANCE1.04
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Old Dominion Monarchs basketball
CountryShare
United States85.7%
Canada4.6%
Australia2.8%

See Old Dominion Monarchs basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Old Dominion Monarchs basketball have in United States?

Old Dominion Monarchs basketball has an estimated audience of 314,277 people in United States, concentrated in Virginia and Florida.

What is the gender split and age of Old Dominion Monarchs basketball fans?

49.4% of Old Dominion Monarchs basketball fans are female, 50.6% are male, with an average age of 39.7 years.

Which brands do Old Dominion Monarchs basketball fans like most?

Old Dominion Monarchs basketball fans show strongest brand affinity for Stamp collecting (17.64×), Pro-Ject (9.04×), and GILT (21.96×) over the country average.

Where do Old Dominion Monarchs basketball fans live in United States?

Old Dominion Monarchs basketball fans in United States are most concentrated in Virginia (reach 105,058), Florida (reach 16,002), and North Carolina (reach 14,811). These three regions account for the largest share of the active audience.

What other brands do Old Dominion Monarchs basketball fans also like?

Beyond Old Dominion Monarchs basketball itself, the audience over-indexes on Pro-Ject (9.04×), GILT (21.96×), Urban fiction (40.44×), and Staycation (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion Monarchs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.