Old Dominion Monarchs basketball Audience in United States

Old Dominion Monarchs basketball logo

Old Dominion Monarchs basketball has an estimated audience of 314,277 people in United States. 49.4% are female, 50.6% are male, average age 39.7. Top regions: Virginia, Florida, North Carolina. Top brand affinities: FIBA EuroBasket, PSV Eindhoven, Chris Paul, Planet Fitness, NC State Wolfpack men's basketball.

The average Old Dominion Monarchs basketball fan in United States is 39.7 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Florida, North Carolina. Top brand affinities include FIBA EuroBasket, PSV Eindhoven, Chris Paul, with strongest over-indexing on FIBA EuroBasket (87.85× the country average). Demographically, the Old Dominion Monarchs basketball audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Old Dominion Monarchs basketball fans

Demographic split for Old Dominion Monarchs basketball audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.7
Estimated audience size314,277

Audience persona

The typical Old Dominion Monarchs basketball fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for FIBA EuroBasket.

Top regions in United States

Top regions ranked by reach for Old Dominion Monarchs basketball in United States
RegionReachAffinity
Virginia105,05813.72×
Florida16,0020.75×
North Carolina14,8111.57×
New York13,1720.75×
Maryland11,9332.21×
Texas10,3810.38×
Ohio9,6280.99×
California9,5400.28×
Pennsylvania8,5180.8×
Illinois6,9200.66×
Louisiana6,6981.65×
Georgia6,5820.68×
Michigan5,9750.73×
Nevada5,9251.95×
Mississippi5,6242.17×
Arizona5,5820.87×
New Jersey5,4310.68×
Tennessee5,4290.86×
Indiana5,1720.9×
Massachusetts3,9120.63×
Kentucky3,8650.98×
South Carolina3,6760.78×
Alabama3,2630.74×
Connecticut2,3770.75×
Colorado2,1410.43×
Missouri2,0970.41×
Arkansas1,9300.75×
Washington, District of Columbia1,8902×
Iowa1,8640.72×
Wisconsin1,8500.39×
Washington1,7880.28×
Kansas1,5500.63×
West Virginia1,4030.96×
Minnesota1,1170.25×
Delaware1,0611.22×
Nebraska9340.59×
Rhode Island8980.9×
Hawaii7910.59×
Oklahoma7310.21×
New Mexico6270.4×
New Hampshire6200.5×
Utah5790.21×
Maine5060.45×
Oregon4680.13×
Montana3150.36×
Idaho3070.19×
South Dakota2860.39×
Vermont2720.49×
North Dakota2180.34×
Wyoming2110.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Dominion Monarchs basketball audience
BrandAffinityCategory
FIBA EuroBasket87.85×Sports
PSV Eindhoven53.91×Sports
Chris Paul18.87×Sports
Planet Fitness4.13×Sports
NC State Wolfpack men's basketball49.87×Sports
Capital One3.66×Business & Career
aau basketball40.44×Sports
Diaper bag5.46×Kids & Family
Apple Store5.81×Shopping
Dustin Hoffman15.53×Movies & TV
El Corte Inglés17.64×Shopping
Manny Machado17.54×Sports
Harvard Business School11.07×Business & Career
Bass guitar3.36×Music & Radio
Golf Channel3.87×Sports
Circle K4.21×Shopping
Fly fishing3.89×Sports
Fox News Channel1.64×Movies & TV
Google News3.23×News
Diane Keaton3.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Dominion Monarchs basketball audience
TraitClusterScore
PatriotismCONSERVATISM2.67
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.37
SustainabilityBALANCE1.1
SpiritualityBALANCE1.04
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Old Dominion Monarchs basketball
CountryShare
United States85.7%
Canada4.6%
Australia2.8%

See Old Dominion Monarchs basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Old Dominion Monarchs basketball have in United States?

Old Dominion Monarchs basketball has an estimated audience of 314,277 people in United States, concentrated in Virginia and Florida.

What is the gender split and age of Old Dominion Monarchs basketball fans?

49.4% of Old Dominion Monarchs basketball fans are female, 50.6% are male, with an average age of 39.7 years.

Which brands do Old Dominion Monarchs basketball fans like most?

Old Dominion Monarchs basketball fans show strongest brand affinity for FIBA EuroBasket (87.85×), PSV Eindhoven (53.91×), and Chris Paul (18.87×) over the country average.

Where do Old Dominion Monarchs basketball fans live in United States?

Old Dominion Monarchs basketball fans in United States are most concentrated in Virginia (reach 105,058), Florida (reach 16,002), and North Carolina (reach 14,811). These three regions account for the largest share of the active audience.

What other brands do Old Dominion Monarchs basketball fans also like?

Beyond Old Dominion Monarchs basketball itself, the audience over-indexes on PSV Eindhoven (53.91×), Chris Paul (18.87×), Planet Fitness (4.13×), and NC State Wolfpack men's basketball (49.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion Monarchs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.