Toca Boca Audience in Germany
Toca Boca has an estimated audience of 242,515 people in Germany. 70.9% are female, 29.1% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hayride, Haugesund, Salzkammergut, Scorpio (comics), Hafjell.
The average Toca Boca fan in Germany is 27.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hayride, Haugesund, Salzkammergut, with strongest over-indexing on Hayride (25.21× the country average). Demographically, the Toca Boca audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Toca Boca fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 27.9 |
| Estimated audience size | 242,515 |
Audience persona
The typical Toca Boca fan in Germany is more female, around 27.9 years old, with strong Mindfulness tendencies and a notable affinity for Hayride.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,500 | 1.44× |
| Bayern | 30,165 | 0.77× |
| Baden-Württemberg | 27,997 | 0.85× |
| Niedersachsen | 25,219 | 1.07× |
| Hessen | 18,231 | 0.99× |
| Rheinland-Pfalz | 11,936 | 0.98× |
| Sachsen | 10,641 | 0.89× |
| Berlin | 9,876 | 0.91× |
| Brandenburg | 8,151 | 1.08× |
| Schleswig-Holstein | 8,128 | 0.93× |
| Sachsen-Anhalt | 6,258 | 1× |
| Thüringen | 5,967 | 0.97× |
| Hamburg | 4,808 | 0.88× |
| Mecklenburg-Vorpommern | 4,443 | 0.96× |
| Saarland | 2,828 | 0.95× |
| Bremen | 2,755 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hayride | 25.21× | Travel & Leisure |
| Haugesund | 2.24× | Travel & Leisure |
| Salzkammergut | 2.09× | Travel & Leisure |
| Scorpio (comics) | 2.13× | Literature |
| Hafjell | 1.75× | Travel & Leisure |
| Hope Springs | 1.74× | Movies & TV |
| Indian musical instruments | 2.82× | Music & Radio |
| Hohen Neuendorf | 1.75× | Travel & Leisure |
| Moe Howard | 1.79× | Movies & TV |
| Hogan Stand | 3× | News |
| Wexford GAA | 2.55× | Sports |
| Padres e Hijos | 1.82× | Movies & TV |
| Milwaukee County, Wisconsin | 1.9× | Travel & Leisure |
| Trail Jeeps | 2.34× | Shopping |
| Computer Hoy | 2.48× | Technology & Electronics |
| University of Yaoundé | 2.99× | Business & Career |
| Lehigh County, Pennsylvania | 2.02× | Travel & Leisure |
| Dalarna University College | 1.7× | Business & Career |
| Ishik University | 2.32× | Business & Career |
| Ham Radio News | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.11 |
| Indulgence | JOY | 0.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Poland | 12.1% |
| Brazil | 4.4% |
See Toca Boca audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Toca Boca have in Germany?
Toca Boca has an estimated audience of 242,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toca Boca fans?
70.9% of Toca Boca fans are female, 29.1% are male, with an average age of 27.9 years.
Which brands do Toca Boca fans like most?
Toca Boca fans show strongest brand affinity for Hayride (25.21×), Haugesund (2.24×), and Salzkammergut (2.09×) over the country average.
Where do Toca Boca fans live in Germany?
Toca Boca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,500), Bayern (reach 30,165), and Baden-Württemberg (reach 27,997). These three regions account for the largest share of the active audience.
What other brands do Toca Boca fans also like?
Beyond Toca Boca itself, the audience over-indexes on Haugesund (2.24×), Salzkammergut (2.09×), Scorpio (comics) (2.13×), and Hafjell (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toca Boca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.