Automotive industry Audience in Germany
Automotive industry has an estimated audience of 4,126,641 people in Germany. 33.9% are female, 66.1% are male, average age 40.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Harry Potter, Vehicles, Obi (store), American football, UEFA Champions League.
The average Automotive industry fan in Germany is 40.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Harry Potter, Vehicles, Obi (store), with strongest over-indexing on Harry Potter (1.8× the country average). Demographically, the Automotive industry audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automotive industry fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 40.6 |
| Estimated audience size | 4,126,641 |
Audience persona
The typical Automotive industry fan in Germany is more male, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,098,622 | 1.66× |
| Baden-Württemberg | 865,823 | 1.54× |
| Nordrhein-Westfalen | 731,065 | 0.81× |
| Niedersachsen | 565,631 | 1.41× |
| Hessen | 333,587 | 1.06× |
| Sachsen | 286,372 | 1.41× |
| Rheinland-Pfalz | 188,353 | 0.91× |
| Berlin | 121,081 | 0.66× |
| Thüringen | 115,695 | 1.1× |
| Brandenburg | 101,581 | 0.79× |
| Sachsen-Anhalt | 95,460 | 0.89× |
| Schleswig-Holstein | 83,098 | 0.56× |
| Hamburg | 80,933 | 0.87× |
| Saarland | 56,509 | 1.12× |
| Mecklenburg-Vorpommern | 43,942 | 0.56× |
| Bremen | 23,076 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.8× | Movies & TV |
| Vehicles | 1.61× | Cars & Mobility |
| Obi (store) | 1.88× | Shopping |
| American football | 2.12× | Sports |
| UEFA Champions League | 1.78× | Sports |
| Bundesliga | 1.58× | Sports |
| FC Bayern Munich | 1.53× | Sports |
| Volkswagen | 2.13× | Cars & Mobility |
| Lieferando.de | 1.77× | Food & Beverages |
| Rhythm and blues music | 1.99× | Music & Radio |
| Electronic music | 1.61× | Music & Radio |
| Rock and roll | 2.13× | Music & Radio |
| Immowelt | 2.07× | Home & Garden |
| Audi | 2.12× | Cars & Mobility |
| Real Madrid C.F. | 1.7× | Sports |
| Car rentals | 2.16× | Cars & Mobility |
| Galatasaray S.K. | 1.8× | Sports |
| Tire | 2.13× | Cars & Mobility |
| Porsche | 2.16× | Cars & Mobility |
| Alternative rock | 1.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.03 |
| Career Orientation | POWER | 0.96 |
| Patriotism | CONSERVATISM | 0.96 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 4.7% |
| Germany | 4.3% |
See Automotive industry audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automotive industry have in Germany?
Automotive industry has an estimated audience of 4,126,641 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Automotive industry fans?
33.9% of Automotive industry fans are female, 66.1% are male, with an average age of 40.6 years.
Which brands do Automotive industry fans like most?
Automotive industry fans show strongest brand affinity for Harry Potter (1.8×), Vehicles (1.61×), and Obi (store) (1.88×) over the country average.
Where do Automotive industry fans live in Germany?
Automotive industry fans in Germany are most concentrated in Bayern (reach 1,098,622), Baden-Württemberg (reach 865,823), and Nordrhein-Westfalen (reach 731,065). These three regions account for the largest share of the active audience.
What other brands do Automotive industry fans also like?
Beyond Automotive industry itself, the audience over-indexes on Vehicles (1.61×), Obi (store) (1.88×), American football (2.12×), and UEFA Champions League (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.