Automotive industry Audience in United States

Automotive industry logo

Automotive industry has an estimated audience of 16,670,876 people in United States. 34.8% are female, 65.2% are male, average age 41.4. Top regions: Michigan, California, Texas. Top brand affinities: SUVs, CarGurus, Wheel, Commercial vehicle, General Motors.

The average Automotive industry fan in United States is 41.4 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include SUVs, CarGurus, Wheel, with strongest over-indexing on SUVs (1.7× the country average). Demographically, the Automotive industry audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

Demographics of Automotive industry fans

Demographic split for Automotive industry audience in United States
MetricValue
Female34.8%
Male65.2%
Average age41.4
Estimated audience size16,670,876

Audience persona

The typical Automotive industry fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for SUVs.

Top regions in United States

Top regions ranked by reach for Automotive industry in United States
RegionReachAffinity
Michigan1,571,3903.6×
California1,350,8370.74×
Texas1,073,2040.75×
Florida1,022,7760.91×
Arizona933,8982.74×
Ohio732,7921.43×
New York584,4120.63×
Alabama581,0482.49×
Missouri570,2392.12×
Illinois556,5911×
Pennsylvania501,9480.89×
Indiana493,7171.62×
Georgia469,8030.91×
North Carolina455,6140.91×
Tennessee345,0061.03×
Virginia293,1010.72×
New Jersey284,3620.67×
South Carolina263,3131.05×
Washington247,9450.74×
Wisconsin241,0700.96×
Massachusetts224,0620.68×
Kentucky216,1191.03×
Colorado205,4550.78×
Maryland187,0060.65×
Minnesota186,6680.78×
Oklahoma163,9560.89×
Oregon150,7810.79×
Nevada143,3670.89×
Kansas139,0531.06×
Iowa129,1790.94×
Louisiana127,7990.59×
Arkansas123,3500.9×
Connecticut115,1040.69×
Mississippi107,5580.78×
Utah101,3990.68×
West Virginia69,8240.9×
Idaho68,5790.82×
Nebraska62,5240.75×
New Mexico61,2260.73×
New Hampshire60,8580.93×
Alaska59,2071.66×
Maine41,4000.69×
Hawaii37,7400.53×
Montana36,8670.8×
Washington, District of Columbia36,3370.73×
Delaware32,7840.71×
Rhode Island30,8280.58×
South Dakota30,1510.78×
North Dakota28,6820.84×
Wyoming23,5080.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automotive industry audience
BrandAffinityCategory
SUVs1.7×Cars & Mobility
CarGurus2.15×Cars & Mobility
Wheel1.69×Cars & Mobility
Commercial vehicle1.89×Cars & Mobility
General Motors1.86×Cars & Mobility
Satire1.5×Literature
Dump truck1.63×Cars & Mobility
U-Haul1.64×Business & Career
Haul truck1.78×Cars & Mobility
Showroom1.8×Shopping
Carvana1.52×Cars & Mobility
Car classification1.71×Cars & Mobility
Barbershop music2.91×Music & Radio
Crossover (automobile)1.72×Cars & Mobility
Certified Pre-Owned1.9×Cars & Mobility
Kurt Russell2.05×Movies & TV
Trailer (vehicle)1.75×Cars & Mobility
Compact car1.73×Cars & Mobility
Carfax (company)1.69×Cars & Mobility
Mississippi1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automotive industry audience
TraitClusterScore
Family OrientationCONSERVATISM1.22
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.17
SustainabilityBALANCE1.06
Social Media UsageJOY1.06
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Automotive industry
CountryShare
United States17.3%
Italy4.7%
Germany4.3%

See Automotive industry audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Automotive industry have in United States?

Automotive industry has an estimated audience of 16,670,876 people in United States, concentrated in Michigan and California.

What is the gender split and age of Automotive industry fans?

34.8% of Automotive industry fans are female, 65.2% are male, with an average age of 41.4 years.

Which brands do Automotive industry fans like most?

Automotive industry fans show strongest brand affinity for SUVs (1.7×), CarGurus (2.15×), and Wheel (1.69×) over the country average.

Where do Automotive industry fans live in United States?

Automotive industry fans in United States are most concentrated in Michigan (reach 1,571,390), California (reach 1,350,837), and Texas (reach 1,073,204). These three regions account for the largest share of the active audience.

What other brands do Automotive industry fans also like?

Beyond Automotive industry itself, the audience over-indexes on CarGurus (2.15×), Wheel (1.69×), Commercial vehicle (1.89×), and General Motors (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.