Rascasse Audience Intelligence

Automotive industry Audience in Brazil

A data profile of the people who buy, follow and care about Automotive industry in Brazil — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 3,981,458 people in Brazil.

#59among Lifestyle cluster in Brazil#1133among Topic in Brazil#58in Cars & Mobility

The average Automotive industry fan in Brazil is 42.8 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Paraná, Minas Gerais.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive industry profile in Brazil.

Audience size
4M
in Brazil
Gender
35.4%♀
64.6% male
Age
42.8
average years
Country rank
#1710
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive industry fans

35.4% are female, 64.6% are male, average age 42.8.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Automotive industry audience in Brazil
MetricValue
Female35.4%
Male64.6%
Average age42.8
Estimated audience size3,981,458
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Automotive industry audience in Brazil
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Automotive industry audience comes from Brazil.

Worldwide audience distribution share by country for Automotive industry
CountryShare
United States17.3%
Italy4.7%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive industry audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Automotive industry fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraná~500K2.09×
02Rio Grande do Norte~70K1.05×
03Piauí~60K1.05×
04Rondônia~30K1.04×
05Mato Grosso do Sul~60K1.03×
06Amapá~10K1.03×
07Tocantins~30K1.02×
08Alagoas~60K1.01×
09Sergipe~40K1.01×
10Espírito Santo~80K1.00×
11Paraíba~80K1.00×
12Roraima~10K1.00×
13Mato Grosso~70K0.99×
14Amazonas~70K0.99×
15Federal District~70K0.99×
16Maranhão~100K0.98×
17Pará~100K0.97×
18Pernambuco~200K0.96×
19Goiás~100K0.96×
20Santa Catarina~200K0.95×
21Ceará~200K0.95×
22Bahia~200K0.94×
23Rio Grande do Sul~200K0.94×
24Minas Gerais~400K0.89×
25Rio de Janeiro~300K0.89×
26São Paulo~900K0.84×
27Acre0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Automotive industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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