Rascasse Audience Intelligence

Automotive industry Audience in Spain

A data profile of the people who buy, follow and care about Automotive industry in Spain — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 2,727,935 people in Spain.

#58among Lifestyle cluster in Spain#921among Topic in Spain#57in Cars & Mobility

The average Automotive industry fan in Spain is 45.7 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive industry profile in Spain.

Audience size
2.7M
in Spain
Gender
33.9%♀
66.1% male
Age
45.7
average years
Country rank
#1393
Topic in Spain
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive industry fans

33.9% are female, 66.1% are male, average age 45.7.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Automotive industry audience in Spain
MetricValue
Female33.9%
Male66.1%
Average age45.7
Estimated audience size2,727,935
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Automotive industry audience in Spain
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4927%
50+34%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Automotive industry audience comes from Spain.

Worldwide audience distribution share by country for Automotive industry
CountryShare
United States17.3%
Italy4.7%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive industry audience in Spain is strongest.

Fig. 05

Top regions by affinity

Automotive industry fans by region: top regions in Spain
#RegionReachAffinity×
01Basque Autonomous Country~200K1.56×
02La Rioja~20K1.23×
03Cantabria~40K1.05×
04Navarre~40K1.04×
05Aragon~70K1.02×
06Extremadura~60K1.02×
07Principality of Asturias~60K0.99×
08Region of Murcia~90K0.97×
09Castilla-La Mancha~100K0.95×
10Balearic Islands~70K0.95×
11Galicia~100K0.94×
12Castile and León~100K0.94×
13Canary Islands~100K0.93×
14Comunidad Valenciana~300K0.86×
15Andalusia~400K0.83×
16Catalonia~400K0.83×
17Community of Madrid~400K0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Spain

See Automotive industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →