A data profile of the people who buy, follow and care about Automotive industry in India — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 3,223,429 people in India.
The average Automotive industry fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include International Chamber of Commerce, Cars (film), Automobiles, with strongest over-indexing on International Chamber of Commerce (1.61× the country average).
Demographically, the Automotive industry audience skews more male with an average age of 33.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Automotive industry fan in India is more male, around 33.4 years old, with strong DIY Mentality tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the Automotive industry profile in India.
13.5% are female, 86.5% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 13.5% |
| Male | 86.5% |
| Average age | 33.4 |
| Estimated audience size | 3,223,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Automotive industry audience comes from India.
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 4.7% |
| Germany | 4.3% |
Where the Automotive industry audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~300K | 1.95× | |
| 02 | Tamil Nadu | ~100K | 1.89× | |
| 03 | Haryana | ~80K | 1.86× | |
| 04 | Karnataka | ~100K | 1.77× | |
| 05 | Gujarat | ~100K | 1.53× | |
| 06 | Telangana | ~60K | 1.37× | |
| 07 | Punjab (region) | ~60K | 1.31× | |
| 08 | Uttar Pradesh | ~200K | 1.12× | |
| 09 | Goa | ~4K | 1.06× | |
| 10 | West Bengal | ~100K | 1.03× | |
| 11 | Madhya Pradesh | ~60K | 1.02× | |
| 12 | Andhra Pradesh | ~40K | 1.00× | |
| 13 | Sikkim | ~1K | 1.00× | |
| 14 | Uttarakhand | ~20K | 0.98× | |
| 15 | Jharkhand | ~30K | 0.97× | |
| 16 | Arunachal Pradesh | ~2K | 0.96× | |
| 17 | Nagaland | ~2K | 0.95× | |
| 18 | Mizoram | ~2K | 0.95× | |
| 19 | Meghalaya | ~3K | 0.94× | |
| 20 | Manipur | ~4K | 0.93× | |
| 21 | Tripura | ~4K | 0.89× | |
| 22 | Chhattisgarh | ~20K | 0.86× | |
| 23 | Kerala | ~40K | 0.83× | |
| 24 | Himachal Pradesh | ~10K | 0.83× | |
| 25 | Rajasthan | ~60K | 0.82× | |
| 26 | Odisha | ~30K | 0.75× | |
| 27 | Jammu and Kashmir | ~10K | 0.75× | |
| 28 | Assam | ~20K | 0.72× | |
| 29 | Bihar | ~40K | 0.65× |
The strongest cross-interests of the Automotive industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maruti Suzuki | Cars & Mobility | 2.31× | ||
| 02 | Suzuki | Cars & Mobility | 2.22× | ||
| 03 | Family car | Cars & Mobility | 2.19× | ||
| 04 | Cars (film) | Movies & TV | 2.18× | ||
| 05 | Motor vehicle | Cars & Mobility | 2.12× | ||
| 06 | Commercial bank | Business & Career | 2.12× | ||
| 07 | Volkswagen | Cars & Mobility | 2.11× | ||
| 08 | Toyota | Cars & Mobility | 2.04× | ||
| 09 | Bank of India | Business & Career | 2.03× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.02× | ||
| 11 | Used car | Cars & Mobility | 1.99× | ||
| 12 | CarDekho | Cars & Mobility | 1.96× | ||
| 13 | Honda | Cars & Mobility | 1.90× | ||
| 14 | SUVs | Cars & Mobility | 1.77× | ||
| 15 | Automobiles | Cars & Mobility | 1.71× | ||
| 16 | International Chamber of Commerce | Business & Career | 1.61× | ||
| 17 | Bhojpuri language | Politics & Society | 1.58× | ||
| 18 | Virtual private network | Technology & Electronics | 1.54× | ||
| 19 | Loan | Business & Career | 1.54× | ||
| 20 | BMW | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Spirituality | BALANCE | 0.79× | |
| Early Adopter Mentality | POWER | 0.79× |
Automotive industry has an estimated audience of 3,223,429 people in India, concentrated in Maharashtra and Uttar Pradesh.
13.5% of Automotive industry fans are female, 86.5% are male, with an average age of 33.4 years.
Automotive industry fans show strongest brand affinity for International Chamber of Commerce (1.61×), Cars (film) (2.18×), and Automobiles (1.71×) over the country average.
Automotive industry fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Automotive industry itself, the audience over-indexes on Cars (film) (2.18×), Automobiles (1.71×), Motor vehicle (2.12×), and Maruti Suzuki (2.31×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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