A data profile of the people who buy, follow and care about Maruti Suzuki in India — modelled from more than twelve digital signal sources. Maruti Suzuki has an estimated audience of 7,559,877 people in India.
Maruti Suzuki has an estimated audience of 7,559,877 people in India. 7.1% are female, 92.9% are male, average age 34.8. Top brand affinities: Automobiles, Suzuki, Family car, Škoda Auto, Apartment.
Top brand affinities include Automobiles, Suzuki, Family car, with strongest over-indexing on Automobiles (1.96× the country average).
Demographically, the Maruti Suzuki audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Maruti Suzuki fan in India is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
The key figures that characterise the Maruti Suzuki profile in India.
7.1% are female, 92.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 7.1% |
| Male | 92.9% |
| Average age | 34.8 |
| Estimated audience size | 7,559,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 38% | |
| 30-39 | 28% | |
| 40-49 | 16% | |
| 50+ | 4% |
of the worldwide Maruti Suzuki audience comes from India.
| Country | Share |
|---|---|
| India | 87.4% |
| United States | 2.5% |
| Japan | 2.2% |
The strongest cross-interests of the Maruti Suzuki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.57× | ||
| 02 | Suzuki | Cars & Mobility | 3.01× | ||
| 03 | Honda City | Cars & Mobility | 3.00× | ||
| 04 | Škoda Auto | Cars & Mobility | 2.93× | ||
| 05 | OLX | Shopping | 2.56× | ||
| 06 | Used car | Cars & Mobility | 2.52× | ||
| 07 | Used Cars | Cars & Mobility | 2.52× | ||
| 08 | Hatchback | Cars & Mobility | 2.48× | ||
| 09 | Hyundai | Cars & Mobility | 2.42× | ||
| 10 | Volkswagen | Cars & Mobility | 2.04× | ||
| 11 | Automobiles | Cars & Mobility | 1.96× | ||
| 12 | Hindustan | Politics & Society | 1.89× | ||
| 13 | SUVs | Cars & Mobility | 1.86× | ||
| 14 | Young's | Food & Beverages | 1.69× | ||
| 15 | OnePlus | Technology & Electronics | 1.67× | ||
| 16 | Apartment | Business & Career | 1.65× | ||
| 17 | Milk | Food & Beverages | 1.62× | ||
| 18 | Volunteering | Politics & Society | 1.59× | ||
| 19 | Gambling | Games | 1.56× | ||
| 20 | Vacations | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Community Orientation | OPEN | 0.75× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Maruti Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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