A data profile of the people who buy, follow and care about Tata Motors in India — modelled from more than twelve digital signal sources. Tata Motors has an estimated audience of 6,815,239 people in India.
The average Tata Motors fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.67× the country average).
Demographically, the Tata Motors audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tata Motors fan in India is more male, around 30.3 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Tata Motors profile in India.
28.0% are female, 72.0% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 30.3 |
| Estimated audience size | 6,815,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Tata Motors audience comes from India.
| Country | Share |
|---|---|
| India | 44.3% |
| United States | 7.8% |
| Italy | 4.5% |
Where the Tata Motors audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 2.16× | |
| 02 | Jharkhand | ~100K | 2.16× | |
| 03 | Maharashtra | ~700K | 2.11× | |
| 04 | Karnataka | ~300K | 1.55× | |
| 05 | Chhattisgarh | ~60K | 1.32× | |
| 06 | Madhya Pradesh | ~200K | 1.28× | |
| 07 | Haryana | ~100K | 1.26× | |
| 08 | Andhra Pradesh | ~100K | 1.23× | |
| 09 | Goa | ~9K | 1.23× | |
| 10 | Telangana | ~100K | 1.21× | |
| 11 | Rajasthan | ~200K | 1.18× | |
| 12 | Odisha | ~80K | 1.14× | |
| 13 | Tamil Nadu | ~200K | 1.11× | |
| 14 | Uttar Pradesh | ~300K | 1.04× | |
| 15 | Uttarakhand | ~30K | 0.91× | |
| 16 | Bihar | ~100K | 0.90× | |
| 17 | West Bengal | ~200K | 0.83× | |
| 18 | Punjab (region) | ~70K | 0.83× | |
| 19 | Assam | ~50K | 0.80× | |
| 20 | Himachal Pradesh | ~20K | 0.65× | |
| 21 | Kerala | ~60K | 0.62× | |
| 22 | Arunachal Pradesh | ~3K | 0.61× | |
| 23 | Jammu and Kashmir | ~20K | 0.60× | |
| 24 | Sikkim | ~2K | 0.59× | |
| 25 | Meghalaya | ~4K | 0.53× | |
| 26 | Tripura | ~5K | 0.50× | |
| 27 | Nagaland | ~2K | 0.50× | |
| 28 | Mizoram | ~2K | 0.49× | |
| 29 | Manipur | ~4K | 0.46× |
The strongest cross-interests of the Tata Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 2.02× | ||
| 02 | Telugu language | Politics & Society | 2.01× | ||
| 03 | Option (finance) | Business & Career | 1.98× | ||
| 04 | Card games | Games | 1.96× | ||
| 05 | Cricket World Cup | Sports | 1.86× | ||
| 06 | Tamil cinema | Movies & TV | 1.83× | ||
| 07 | Chennai | Travel & Leisure | 1.83× | ||
| 08 | Rohit Sharma | Sports | 1.82× | ||
| 09 | Rajasthan Royals | Sports | 1.81× | ||
| 10 | Colors (TV channel) | Movies & TV | 1.79× | ||
| 11 | Chennai Super Kings | Sports | 1.77× | ||
| 12 | Kolkata Knight Riders | Sports | 1.77× | ||
| 13 | Royal Challengers Bangalore | Sports | 1.76× | ||
| 14 | India national cricket team | Sports | 1.75× | ||
| 15 | Virat Kohli | Sports | 1.75× | ||
| 16 | Indian Premier League | Sports | 1.67× | ||
| 17 | Financial services | Business & Career | 1.66× | ||
| 18 | Cinema of India | Movies & TV | 1.53× | ||
| 19 | Cricket | Sports | 1.51× | ||
| 20 | Tamil language | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Career Orientation | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Extroversion | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Tata Motors's target market in India covers an estimated 6,815,239 people, concentrated in Maharashtra and Gujarat.
28.0% of the Tata Motors audience are female, 72.0% are male, with an average age of 30.3 years.
Tata Motors fans show strongest brand affinity for Indian Premier League (1.67×), India national cricket team (1.75×), and Virat Kohli (1.75×) over the country average.
Tata Motors fans in India are most concentrated in Maharashtra (reach ~700K), Gujarat (reach ~400K), and Uttar Pradesh (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tata Motors itself, the audience over-indexes on India national cricket team (1.75×), Virat Kohli (1.75×), Chennai Super Kings (1.77×), and Cinema of India (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tata Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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