Tata Motors Audience in United States

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Tata Motors has an estimated audience of 1,219,819 people in United States. 50.1% are female, 49.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Korean hip hop, Lion Brand Yarn, Actor Vijay, Vivo (telecommunications), Jaguar Land Rover.

The average Tata Motors fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Korean hip hop, Lion Brand Yarn, Actor Vijay, with strongest over-indexing on Korean hip hop (7.12× the country average). Demographically, the Tata Motors audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Tata Motors fans

Demographic split for Tata Motors audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.1
Estimated audience size1,219,819

Audience persona

The typical Tata Motors fan in United States is balanced, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Korean hip hop.

Top regions in United States

Top regions ranked by reach for Tata Motors in United States
RegionReachAffinity
California177,0591.32×
Texas147,9291.41×
Florida95,1601.15×
New York87,4341.28×
New Jersey54,0671.74×
Illinois49,7711.22×
Michigan47,3091.48×
Georgia46,1701.23×
North Carolina45,5981.24×
Pennsylvania42,2171.03×
Virginia42,1311.42×
Ohio38,5721.03×
Washington34,3381.4×
Massachusetts32,5001.35×
Arizona29,1471.17×
Indiana24,8331.11×
Tennessee24,4531×
Maryland21,2571.01×
Missouri19,4080.99×
Colorado18,6720.97×
South Carolina18,4701.01×
Wisconsin17,3670.95×
Oregon16,7951.2×
Minnesota16,4180.94×
Connecticut15,4861.27×
Alabama13,6440.8×
Kentucky13,3910.88×
Louisiana11,8180.75×
Nevada11,6360.99×
Oklahoma11,1000.82×
Utah9,8830.9×
Kansas9,3490.97×
Iowa9,0250.9×
Arkansas8,9700.89×
Mississippi6,3880.64×
Washington, District of Columbia4,9011.34×
New Mexico4,7790.78×
Idaho4,7130.77×
Nebraska4,6670.76×
New Hampshire4,4850.93×
West Virginia4,1680.73×
Hawaii3,5270.67×
Rhode Island3,2480.84×
Delaware3,2120.95×
Maine3,1790.73×
Montana2,1460.63×
Alaska1,9520.75×
South Dakota1,7530.62×
Vermont1,6640.78×
North Dakota1,4930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tata Motors audience
BrandAffinityCategory
Korean hip hop7.12×Music & Radio
Lion Brand Yarn42.5×Home & Garden
Actor Vijay34.78×Movies & TV
Vivo (telecommunications)31.58×Technology & Electronics
Jaguar Land Rover19.17×Cars & Mobility
Pacific Ocean4.28×Travel & Leisure
Invention4.09×Business & Career
Punjab, Pakistan10.15×Travel & Leisure
Škoda Auto14.01×Cars & Mobility
Alia Bhatt19.76×Movies & TV
IPL Cricket42.44×Sports
Indian Cricket19.66×Sports
Vehicles1.56×Cars & Mobility
Bigg Boss22.34×Movies & TV
County (United States)2.58×Politics & Society
CarMax3.09×Cars & Mobility
Drama movies1.96×Movies & TV
Eastern Time Zone2.09×Politics & Society
hotstar8.22×Movies & TV
Classical music2.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tata Motors audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
LGBTQ+ IdentityOPEN2.29
Family OrientationCONSERVATISM2.22
Design AffinityPREMIUM1.98
Early Adopter MentalityPOWER1.86
Quality AwarenessPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Tata Motors
CountryShare
India45.6%
United States7.9%
Italy4.5%

See Tata Motors audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Tata Motors have in United States?

Tata Motors has an estimated audience of 1,219,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Tata Motors fans?

50.1% of Tata Motors fans are female, 49.9% are male, with an average age of 36.1 years.

Which brands do Tata Motors fans like most?

Tata Motors fans show strongest brand affinity for Korean hip hop (7.12×), Lion Brand Yarn (42.5×), and Actor Vijay (34.78×) over the country average.

Where do Tata Motors fans live in United States?

Tata Motors fans in United States are most concentrated in California (reach 177,059), Texas (reach 147,929), and Florida (reach 95,160). These three regions account for the largest share of the active audience.

What other brands do Tata Motors fans also like?

Beyond Tata Motors itself, the audience over-indexes on Lion Brand Yarn (42.5×), Actor Vijay (34.78×), Vivo (telecommunications) (31.58×), and Jaguar Land Rover (19.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tata Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.