County (United States) Audience in United States

County (United States) logo

County (United States) has an estimated audience of 42,840,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, MSN, Beetlejuice.

County (United States) fans in United States are concentrated in California, with strong brand affinity for Google Maps. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (2.98× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of County (United States) fans

Demographic split for County (United States) audience in United States
MetricValue
Estimated audience size42,840,000

Audience persona

The typical County (United States) fan in United States shows strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for County (United States) in United States
RegionReachAffinity
California5,820,6431.24×
Texas5,146,6561.4×
Florida3,583,6341.24×
New York2,389,4281×
Georgia1,855,1051.41×
North Carolina1,653,1241.28×
Illinois1,640,0381.15×
Pennsylvania1,536,6081.07×
Ohio1,510,3771.14×
Michigan1,208,4091.08×
Virginia1,135,2681.09×
New Jersey1,082,6460.99×
Tennessee985,1121.15×
Washington903,4001.05×
Maryland832,1451.13×
Indiana802,2911.03×
Missouri798,8791.16×
South Carolina742,2451.15×
Wisconsin725,3291.13×
Colorado707,6211.05×
Minnesota694,3421.13×
Arizona608,7040.7×
Massachusetts595,5890.71×
Kentucky595,3641.11×
Oklahoma540,5951.14×
Louisiana529,5290.96×
Oregon521,6301.06×
Alabama492,9090.82×
Arkansas442,2231.25×
Mississippi434,5731.23×
Kansas373,5481.11×
Nevada356,1640.86×
Iowa347,4770.98×
Utah339,2750.88×
Connecticut319,2370.74×
West Virginia241,7551.21×
New Mexico225,1251.05×
Nebraska222,6881.04×
Idaho186,3540.87×
Hawaii146,0120.79×
Maine115,4040.75×
Washington, District of Columbia105,7070.82×
Delaware101,6680.86×
South Dakota100,4661.01×
Montana98,5940.83×
New Hampshire94,7280.56×
Wyoming77,8311.23×
North Dakota75,3260.86×
Rhode Island71,3600.52×
Vermont50,0880.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for County (United States) audience
BrandAffinityCategory
Google Maps2.98×Internet & Social Media
Capital One2.98×Business & Career
Indeed.com2.98×Business & Career
MSN2.54×News
Beetlejuice2.98×Movies & TV
Planet Fitness2.31×Sports
Staples (Canada)2.98×Business & Career
Google Flights2.98×Travel & Leisure
CarGurus2.98×Cars & Mobility
Google News2.98×News
Enterprise Rent-A-Car2.98×Cars & Mobility
Diane Keaton2.98×Movies & TV
Aaron Rodgers2.98×Sports
AccuWeather2.98×Home & Garden
Wells Fargo1.78×Business & Career
Diaper bag2.94×Kids & Family
Great Clips2.6×Beauty & Wellness
Circle K2.98×Shopping
Real property2.27×Home & Garden
DeviantArt2.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by County (United States) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.09
Community OrientationOPEN1.06
ExtroversionTHRILL1.04
IndividualismJOY1.01
Price SensitivityPREMIUM1.01
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for County (United States)
CountryShare
United States61.5%
Taiwan4.3%
Romania2.9%

See County (United States) audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for County (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.