Rascasse Audience Intelligence

Jaguar Land Rover Audience in United States

A data profile of the people who buy, follow and care about Jaguar Land Rover in United States — modelled from more than twelve digital signal sources. Jaguar Land Rover has an estimated audience of 1,604,048 people in United States.

#114among Car Model in United States#560in Cars & Mobility

The average Jaguar Land Rover fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City car, Jaguar Cars, Family car, with strongest over-indexing on City car (14.36× the country average).

Demographically, the Jaguar Land Rover audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jaguar Land Rover fan in United States is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for City car.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jaguar Land Rover profile in United States.

Audience size
1.6M
in United States
Gender
27.9%♀
72.1% male
Age
41.7
average years
Country rank
#16881
Car Model in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jaguar Land Rover fans

27.9% are female, 72.1% are male, average age 41.7.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Jaguar Land Rover audience in United States
MetricValue
Female27.9%
Male72.1%
Average age41.7
Estimated audience size1,604,048
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Jaguar Land Rover audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Jaguar Land Rover audience comes from United States.

Worldwide audience distribution share by country for Jaguar Land Rover
CountryShare
United States22.5%
United Kingdom22.4%
India10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jaguar Land Rover audience in United States is strongest.

Fig. 05

Top regions by affinity

Jaguar Land Rover fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.73×
02New York~100K1.45×
03Michigan~60K1.38×
04Washington, District of Columbia~6K1.32×
05Massachusetts~40K1.30×
06Connecticut~20K1.29×
07California~200K1.28×
08Florida~100K1.27×
09Oregon~20K1.24×
10Virginia~50K1.23×
11Texas~200K1.19×
12Georgia~60K1.15×
13Illinois~60K1.14×
14North Carolina~50K1.11×
15Washington~40K1.11×
16Maryland~30K1.08×
17Utah~20K1.08×
18Colorado~30K1.06×
19Pennsylvania~60K1.05×
20Arizona~30K1.05×
21South Carolina~30K1.04×
22Ohio~50K1.01×
23Rhode Island~5K1.01×
24Tennessee~30K1.00×
25Oklahoma~20K1.00×
26Nevada~20K1.00×
27Delaware~4K0.98×
28New Hampshire~6K0.97×
29Indiana~30K0.95×
30Minnesota~20K0.94×
31Louisiana~20K0.94×
32Maine~5K0.94×
33Vermont~3K0.94×
34Kentucky~20K0.91×
35Kansas~10K0.91×
36Alabama~20K0.90×
37Idaho~7K0.89×
38Montana~4K0.89×
39Arkansas~10K0.88×
40West Virginia~7K0.88×
41Alaska~3K0.88×
42North Dakota~3K0.88×
43Mississippi~10K0.87×
44New Mexico~7K0.87×
45Nebraska~7K0.87×
46Hawaii~6K0.87×
47South Dakota~3K0.87×
48Missouri~20K0.85×
49Iowa~10K0.81×
50Wisconsin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Jaguar Land Rover, United States
0.80×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jaguar Land Rover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jaguar Land Rover audience
#·InterestCategoryAffinity×
01Tata MotorsCars & Mobility19.17×
02Sports sedanCars & Mobility18.31×
03City carCars & Mobility14.36×
04Family carCars & Mobility10.73×
05Land RoverCars & Mobility10.53×
06Range RoverCars & Mobility10.20×
07Rolls-Royce Motor CarsCars & Mobility9.26×
08Jaguar CarsCars & Mobility9.15×
09CarcareCars & Mobility8.91×
10Auto showCars & Mobility8.56×
11CoupéCars & Mobility7.79×
12Lewis HamiltonSports7.75×
13HatchbackCars & Mobility6.95×
14Plug-in hybridCars & Mobility6.53×
15MaseratiCars & Mobility6.40×
16Antique carCars & Mobility6.35×
17StuttgartTravel & Leisure6.32×
18Alfa RomeoCars & Mobility5.90×
19Sedan (automobile)Cars & Mobility4.61×
20CarGurusCars & Mobility3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jaguar Land Rover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jaguar Land Rover audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.89×
Family OrientationCONSERVATISM2.71×
IndulgenceJOY2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jaguar Land Rover audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
CreativityOPEN0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jaguar Land Rover have in United States?

Jaguar Land Rover has an estimated audience of 1,604,048 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jaguar Land Rover fans?

27.9% of Jaguar Land Rover fans are female, 72.1% are male, with an average age of 41.7 years.

03

Which brands do Jaguar Land Rover fans like most?

Jaguar Land Rover fans show strongest brand affinity for City car (14.36×), Jaguar Cars (9.15×), and Family car (10.73×) over the country average.

04

Where do Jaguar Land Rover fans live in United States?

Jaguar Land Rover fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jaguar Land Rover fans also like?

Beyond Jaguar Land Rover itself, the audience over-indexes on Jaguar Cars (9.15×), Family car (10.73×), Land Rover (10.53×), and Carcare (8.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jaguar Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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