Jaguar Land Rover Audience in United States

Jaguar Land Rover has an estimated audience of 1,620,092 people in United States. 27.9% are female, 72.1% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: CarGurus, Google Maps, Autism Awareness, Capital One, Diabetes mellitus awareness.

The average Jaguar Land Rover fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CarGurus, Google Maps, Autism Awareness, with strongest over-indexing on CarGurus (23.1× the country average). Demographically, the Jaguar Land Rover audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jaguar Land Rover fans

Demographic split for Jaguar Land Rover audience in United States
MetricValue
Female27.9%
Male72.1%
Average age41.7
Estimated audience size1,620,092

Audience persona

The typical Jaguar Land Rover fan in United States is more male, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Jaguar Land Rover in United States
RegionReachAffinity
California252,2881.42×
Texas176,6051.27×
New York153,0641.69×
Florida151,1291.38×
New Jersey84,5142.05×
Michigan73,7851.74×
Illinois73,4251.36×
Georgia59,6771.2×
Pennsylvania58,8671.08×
Virginia58,6651.49×
North Carolina55,1941.13×
Ohio52,4951.05×
Massachusetts45,9661.44×
Washington38,8581.2×
Arizona35,0291.06×
Maryland32,9661.18×
Indiana30,2421.02×
Tennessee29,8080.92×
Oregon29,4601.59×
Colorado25,5371×
South Carolina25,2641.04×
Minnesota22,9330.99×
Connecticut21,9541.35×
Missouri20,8420.8×
Alabama18,1630.8×
Oklahoma17,7850.99×
Kentucky17,5030.86×
Nevada17,0521.09×
Wisconsin15,9940.66×
Louisiana15,2490.73×
Utah14,9411.03×
Kansas10,6870.84×
Arkansas9,6660.72×
Iowa8,8110.66×
Washington, District of Columbia8,2241.69×
Mississippi7,9300.59×
New Mexico5,6210.69×
Nebraska5,4050.67×
Idaho5,3420.66×
New Hampshire5,0180.79×
Hawaii4,4320.64×
Delaware4,0140.9×
Rhode Island3,9970.78×
Maine3,8740.67×
West Virginia3,6540.48×
Montana2,9140.65×
Vermont2,2640.8×
North Dakota1,9090.57×
South Dakota1,8300.49×
Alaska1,8230.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jaguar Land Rover audience
BrandAffinityCategory
CarGurus23.1×Cars & Mobility
Google Maps9.31×Internet & Social Media
Autism Awareness19.03×Health
Capital One7.93×Business & Career
Diabetes mellitus awareness12.48×Health
Indeed.com7.63×Business & Career
Enterprise Rent-A-Car11.16×Cars & Mobility
Honda Accord22.69×Cars & Mobility
Land Rover16.44×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Tata Motors35.79×Cars & Mobility
Aaron Rodgers7.55×Sports
Google News6.77×News
Range Rover13.33×Cars & Mobility
Income tax13.19×Business & Career
Jaguar Cars13.64×Cars & Mobility
Circle K7.23×Shopping
Family car10.73×Cars & Mobility
Apple Store7.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jaguar Land Rover audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Family OrientationCONSERVATISM2.85
Career OrientationPOWER2.39
LGBTQ+ IdentityOPEN2.13
Quality AwarenessPREMIUM2.12
Early Adopter MentalityPOWER1.88

Worldwide distribution

Worldwide audience distribution share by country for Jaguar Land Rover
CountryShare
United States22.7%
United Kingdom22.6%
India10.6%

See Jaguar Land Rover audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jaguar Land Rover have in United States?

Jaguar Land Rover has an estimated audience of 1,620,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Jaguar Land Rover fans?

27.9% of Jaguar Land Rover fans are female, 72.1% are male, with an average age of 41.7 years.

Which brands do Jaguar Land Rover fans like most?

Jaguar Land Rover fans show strongest brand affinity for CarGurus (23.1×), Google Maps (9.31×), and Autism Awareness (19.03×) over the country average.

Where do Jaguar Land Rover fans live in United States?

Jaguar Land Rover fans in United States are most concentrated in California (reach 252,288), Texas (reach 176,605), and New York (reach 153,064). These three regions account for the largest share of the active audience.

What other brands do Jaguar Land Rover fans also like?

Beyond Jaguar Land Rover itself, the audience over-indexes on Google Maps (9.31×), Autism Awareness (19.03×), Capital One (7.93×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jaguar Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.