Rascasse Audience Intelligence

Jaguar Land Rover Audience in Germany

A data profile of the people who buy, follow and care about Jaguar Land Rover in Germany — modelled from more than twelve digital signal sources. Jaguar Land Rover has an estimated audience of 543,579 people in Germany.

#156among Car Model in Germany#507in Cars & Mobility

The average Jaguar Land Rover fan in Germany is 40.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Family car, City car, Luxury yacht, with strongest over-indexing on Family car (9.64× the country average).

Demographically, the Jaguar Land Rover audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jaguar Land Rover fan in Germany is more male, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jaguar Land Rover profile in Germany.

Audience size
544K
in Germany
Gender
19.4%♀
80.6% male
Age
40.7
average years
Country rank
#10974
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jaguar Land Rover fans

19.4% are female, 80.6% are male, average age 40.7.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Jaguar Land Rover audience in Germany
MetricValue
Female19.4%
Male80.6%
Average age40.7
Estimated audience size543,579
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Jaguar Land Rover audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4926%
50+21%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Jaguar Land Rover audience comes from Germany.

Worldwide audience distribution share by country for Jaguar Land Rover
CountryShare
United States22.5%
United Kingdom22.4%
India10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jaguar Land Rover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jaguar Land Rover fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.97×
02Bayern~200K1.74×
03Baden-Württemberg~100K1.62×
04Nordrhein-Westfalen~100K1.23×
05Hamburg~10K1.16×
06Berlin~30K1.05×
07Saarland~7K1.00×
08Rheinland-Pfalz~30K0.94×
09Bremen~4K0.90×
10Niedersachsen~40K0.82×
11Sachsen~20K0.81×
12Schleswig-Holstein~20K0.78×
13Sachsen-Anhalt~10K0.75×
14Thüringen~10K0.74×
15Brandenburg~10K0.73×
16Mecklenburg-Vorpommern~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Jaguar Land Rover, Germany
0.73×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jaguar Land Rover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jaguar Land Rover audience
#·InterestCategoryAffinity×
01Shane DawsonInternet & Social Media39.42×
02Reliability engineeringBusiness & Career21.85×
03Mid-size carCars & Mobility11.11×
04Family carCars & Mobility9.64×
05Chris Evans (actor)Movies & TV9.04×
06City carCars & Mobility7.00×
07Subcompact carCars & Mobility6.82×
08Toyota Land CruiserCars & Mobility6.20×
09Škoda KodiaqCars & Mobility5.14×
10Luxury yachtTravel & Leisure5.06×
11Range RoverCars & Mobility5.03×
12Land RoverCars & Mobility4.98×
13EuropcarCars & Mobility4.81×
14Automobile repair shopCars & Mobility3.35×
15HyundaiCars & Mobility3.32×
16Tesla MotorsCars & Mobility3.10×
17Ford Motor CompanyCars & Mobility3.10×
18Plug-in hybridCars & Mobility2.98×
19Used carCars & Mobility2.58×
20SUVsCars & Mobility2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jaguar Land Rover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jaguar Land Rover audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.33×
Luxury OrientationPREMIUM1.75×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jaguar Land Rover audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jaguar Land Rover have in Germany?

Jaguar Land Rover has an estimated audience of 543,579 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Jaguar Land Rover fans?

19.4% of Jaguar Land Rover fans are female, 80.6% are male, with an average age of 40.7 years.

03

Which brands do Jaguar Land Rover fans like most?

Jaguar Land Rover fans show strongest brand affinity for Family car (9.64×), City car (7×), and Luxury yacht (5.06×) over the country average.

04

Where do Jaguar Land Rover fans live in Germany?

Jaguar Land Rover fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jaguar Land Rover fans also like?

Beyond Jaguar Land Rover itself, the audience over-indexes on City car (7×), Luxury yacht (5.06×), Shane Dawson (39.42×), and Land Rover (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Jaguar Land Rover audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jaguar Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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