Jaguar Land Rover Audience in Germany
Jaguar Land Rover has an estimated audience of 538,587 people in Germany. 19.4% are female, 80.6% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Family car, City car, Toyota Land Cruiser, Max Verstappen, Luxury yacht.
The average Jaguar Land Rover fan in Germany is 40.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Family car, City car, Toyota Land Cruiser, with strongest over-indexing on Family car (11.16× the country average). Demographically, the Jaguar Land Rover audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Jaguar Land Rover fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 40.7 |
| Estimated audience size | 538,587 |
Audience persona
The typical Jaguar Land Rover fan in Germany is more male, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 160,798 | 1.86× |
| Nordrhein-Westfalen | 151,787 | 1.29× |
| Baden-Württemberg | 128,192 | 1.74× |
| Hessen | 89,942 | 2.19× |
| Niedersachsen | 39,944 | 0.76× |
| Berlin | 28,475 | 1.18× |
| Rheinland-Pfalz | 24,606 | 0.91× |
| Sachsen | 18,773 | 0.71× |
| Hamburg | 14,872 | 1.22× |
| Schleswig-Holstein | 12,140 | 0.63× |
| Brandenburg | 8,550 | 0.51× |
| Thüringen | 6,908 | 0.5× |
| Saarland | 5,703 | 0.86× |
| Sachsen-Anhalt | 5,591 | 0.4× |
| Mecklenburg-Vorpommern | 4,180 | 0.41× |
| Bremen | 3,758 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family car | 11.16× | Cars & Mobility |
| City car | 8.7× | Cars & Mobility |
| Toyota Land Cruiser | 11.28× | Cars & Mobility |
| Max Verstappen | 7.41× | Sports |
| Luxury yacht | 6.02× | Travel & Leisure |
| Land Rover | 5.77× | Cars & Mobility |
| Range Rover | 6.23× | Cars & Mobility |
| Car wash | 5.76× | Cars & Mobility |
| Superman | 3.15× | Movies & TV |
| Europcar | 6.05× | Cars & Mobility |
| Škoda Kodiaq | 6.15× | Cars & Mobility |
| Used car | 2.68× | Cars & Mobility |
| SUVs | 2.53× | Cars & Mobility |
| Subaru | 6.54× | Cars & Mobility |
| Hyundai | 3.41× | Cars & Mobility |
| Acura MDX | 53.37× | Cars & Mobility |
| Chris Evans (actor) | 8.74× | Movies & TV |
| Rodeo | 5.17× | Sports |
| Ford Motor Company | 3.37× | Cars & Mobility |
| Tata Motors | 11.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.68 |
| Luxury Orientation | PREMIUM | 1.95 |
| Indulgence | JOY | 1.62 |
| Sustainability | BALANCE | 1.59 |
| Career Orientation | POWER | 1.48 |
| Travelling | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 22.6% |
| India | 10.6% |
See Jaguar Land Rover audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Jaguar Land Rover have in Germany?
Jaguar Land Rover has an estimated audience of 538,587 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Jaguar Land Rover fans?
19.4% of Jaguar Land Rover fans are female, 80.6% are male, with an average age of 40.7 years.
Which brands do Jaguar Land Rover fans like most?
Jaguar Land Rover fans show strongest brand affinity for Family car (11.16×), City car (8.7×), and Toyota Land Cruiser (11.28×) over the country average.
Where do Jaguar Land Rover fans live in Germany?
Jaguar Land Rover fans in Germany are most concentrated in Bayern (reach 160,798), Nordrhein-Westfalen (reach 151,787), and Baden-Württemberg (reach 128,192). These three regions account for the largest share of the active audience.
What other brands do Jaguar Land Rover fans also like?
Beyond Jaguar Land Rover itself, the audience over-indexes on City car (8.7×), Toyota Land Cruiser (11.28×), Max Verstappen (7.41×), and Luxury yacht (6.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jaguar Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.