Rascasse Audience Intelligence

Mid-size car Audience in Germany

A data profile of the people who buy, follow and care about Mid-size car in Germany — modelled from more than twelve digital signal sources. Mid-size car has an estimated audience of 557,489 people in Germany.

#166among Car type in Germany#4414among Topic in Germany#497in Cars & Mobility

The average Mid-size car fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family car, Auto maintenance, Engine, with strongest over-indexing on Family car (14.17× the country average).

Demographically, the Mid-size car audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mid-size car fan in Germany is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mid-size car profile in Germany.

Audience size
557K
in Germany
Gender
22.3%♀
77.7% male
Age
34.8
average years
Country rank
#10765
Topic in Germany
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mid-size car fans

22.3% are female, 77.7% are male, average age 34.8.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Mid-size car audience in Germany
MetricValue
Female22.3%
Male77.7%
Average age34.8
Estimated audience size557,489
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Mid-size car audience in Germany
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Mid-size car audience comes from Germany.

Worldwide audience distribution share by country for Mid-size car
CountryShare
United States20.3%
India8.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mid-size car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mid-size car fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.20×
02Sachsen~30K1.11×
03Brandenburg~20K1.06×
04Sachsen-Anhalt~20K1.06×
05Thüringen~10K1.05×
06Saarland~7K1.02×
07Bremen~5K1.01×
08Niedersachsen~50K1.00×
09Rheinland-Pfalz~30K1.00×
10Bayern~90K0.98×
11Nordrhein-Westfalen~100K0.96×
12Hamburg~10K0.95×
13Hessen~40K0.92×
14Baden-Württemberg~70K0.91×
15Schleswig-Holstein~20K0.91×
16Berlin~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Mid-size car, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mid-size car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mid-size car audience
#·InterestCategoryAffinity×
01Subcompact carCars & Mobility17.40×
02Toyota RAV4Cars & Mobility16.49×
03Family carCars & Mobility14.17×
04Kia SportageCars & Mobility13.28×
05Full-size carCars & Mobility12.54×
06Auto maintenanceCars & Mobility11.65×
07PGA ChampionshipSports11.65×
08Car washCars & Mobility10.19×
09Drag racingCars & Mobility9.81×
10City carCars & Mobility9.56×
11HatchbackCars & Mobility8.39×
12EngineCars & Mobility8.35×
13Motorcycle accessoriesCars & Mobility7.68×
14Automobile repair shopCars & Mobility7.08×
15DrivingCars & Mobility7.00×
16Auto mechanicCars & Mobility6.83×
17CarcareCars & Mobility6.65×
18Google MapsInternet & Social Media5.14×
19Used carCars & Mobility4.72×
20Škoda AutoCars & Mobility4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mid-size car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mid-size car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.80×
Risk AppetiteTHRILL2.63×
Early Adopter MentalityPOWER2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mid-size car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.07×
TraditionCONSERVATISM1.09×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mid-size car have in Germany?

Mid-size car has an estimated audience of 557,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mid-size car fans?

22.3% of Mid-size car fans are female, 77.7% are male, with an average age of 34.8 years.

03

Which brands do Mid-size car fans like most?

Mid-size car fans show strongest brand affinity for Family car (14.17×), Auto maintenance (11.65×), and Engine (8.35×) over the country average.

04

Where do Mid-size car fans live in Germany?

Mid-size car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mid-size car fans also like?

Beyond Mid-size car itself, the audience over-indexes on Auto maintenance (11.65×), Engine (8.35×), Hatchback (8.39×), and City car (9.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Mid-size car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mid-size car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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