Mid-size car Audience in Germany
Mid-size car has an estimated audience of 557,489 people in Germany. 22.3% are female, 77.7% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Family car, Auto maintenance, Engine, Hatchback, City car.
The average Mid-size car fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Family car, Auto maintenance, Engine, with strongest over-indexing on Family car (14.17× the country average). Demographically, the Mid-size car audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Mid-size car fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 34.8 |
| Estimated audience size | 557,489 |
Audience persona
The typical Mid-size car fan in Germany is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,059 | 0.98× |
| Bayern | 90,402 | 1.01× |
| Baden-Württemberg | 67,340 | 0.89× |
| Niedersachsen | 55,402 | 1.02× |
| Hessen | 38,694 | 0.91× |
| Sachsen | 30,892 | 1.13× |
| Rheinland-Pfalz | 28,848 | 1.03× |
| Berlin | 19,826 | 0.8× |
| Brandenburg | 18,947 | 1.1× |
| Schleswig-Holstein | 16,929 | 0.85× |
| Sachsen-Anhalt | 16,028 | 1.11× |
| Thüringen | 14,889 | 1.05× |
| Mecklenburg-Vorpommern | 14,666 | 1.38× |
| Hamburg | 10,906 | 0.87× |
| Saarland | 7,146 | 1.04× |
| Bremen | 4,481 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family car | 14.17× | Cars & Mobility |
| Auto maintenance | 11.65× | Cars & Mobility |
| Engine | 8.35× | Cars & Mobility |
| Hatchback | 8.39× | Cars & Mobility |
| City car | 9.56× | Cars & Mobility |
| Subcompact car | 17.4× | Cars & Mobility |
| Google Maps | 5.14× | Internet & Social Media |
| Driving | 7× | Cars & Mobility |
| Car wash | 10.19× | Cars & Mobility |
| Auto mechanic | 6.83× | Cars & Mobility |
| Drag racing | 9.81× | Cars & Mobility |
| Kia Sportage | 13.28× | Cars & Mobility |
| Automobile repair shop | 7.08× | Cars & Mobility |
| Motorcycle accessories | 7.68× | Cars & Mobility |
| Used car | 4.72× | Cars & Mobility |
| Full-size car | 12.54× | Cars & Mobility |
| Škoda Auto | 4.7× | Cars & Mobility |
| Toyota RAV4 | 16.49× | Cars & Mobility |
| Carcare | 6.65× | Cars & Mobility |
| Crossover (automobile) | 7.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.76 |
| Early Adopter Mentality | POWER | 1.77 |
| Patriotism | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| India | 8.3% |
| United Kingdom | 3.7% |
See Mid-size car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mid-size car have in Germany?
Mid-size car has an estimated audience of 557,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mid-size car fans?
22.3% of Mid-size car fans are female, 77.7% are male, with an average age of 34.8 years.
Which brands do Mid-size car fans like most?
Mid-size car fans show strongest brand affinity for Family car (14.17×), Auto maintenance (11.65×), and Engine (8.35×) over the country average.
Where do Mid-size car fans live in Germany?
Mid-size car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,059), Bayern (reach 90,402), and Baden-Württemberg (reach 67,340). These three regions account for the largest share of the active audience.
What other brands do Mid-size car fans also like?
Beyond Mid-size car itself, the audience over-indexes on Auto maintenance (11.65×), Engine (8.35×), Hatchback (8.39×), and City car (9.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mid-size car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.