Lion Brand Yarn Audience in United States

Lion Brand Yarn logo

Lion Brand Yarn has an estimated audience of 508,813 people in United States. 79.7% are female, 20.3% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Elsword, Home equity, Mathcore.

The average Lion Brand Yarn fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Elsword, with strongest over-indexing on Historic site (17.01× the country average). Demographically, the Lion Brand Yarn audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Lion Brand Yarn fans

Demographic split for Lion Brand Yarn audience in United States
MetricValue
Female79.7%
Male20.3%
Average age38.3
Estimated audience size508,813

Audience persona

The typical Lion Brand Yarn fan in United States is more female, around 38.3 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Lion Brand Yarn in United States
RegionReachAffinity
California33,1800.59×
Texas24,4900.56×
New York23,2880.82×
Florida19,1270.56×
Pennsylvania17,4171.02×
Michigan16,4271.23×
Ohio15,8231.01×
Illinois14,5550.86×
North Carolina13,5130.88×
Washington12,3961.21×
Virginia11,5560.93×
Wisconsin10,5721.38×
Massachusetts10,1401.01×
Georgia10,1140.65×
Indiana9,9141.07×
Missouri9,9111.21×
New Jersey9,5820.74×
Tennessee9,0740.89×
Minnesota8,6691.19×
Colorado8,4631.06×
Oregon7,6561.31×
Arizona7,5860.73×
Maryland7,4600.85×
South Carolina6,3500.83×
Kentucky6,0520.95×
Connecticut5,7391.12×
Oklahoma5,6461×
Alabama4,8800.69×
Iowa4,8381.15×
Kansas4,7871.19×
Utah4,7071.03×
Louisiana4,2900.65×
Arkansas3,7940.91×
Idaho3,6601.43×
Maine3,2641.79×
New Hampshire3,2151.6×
Nevada3,1380.64×
Nebraska2,5831.01×
Mississippi2,5110.6×
West Virginia2,4081.02×
New Mexico2,2180.87×
Montana1,9451.38×
Hawaii1,7660.81×
Rhode Island1,7381.07×
Vermont1,5031.68×
Delaware1,2670.9×
Alaska1,1661.07×
North Dakota1,1551.11×
South Dakota1,1260.96×
Wyoming9861.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lion Brand Yarn audience
BrandAffinityCategory
Historic site17.01×Arts & Culture
Fairy godmother13.93×Literature
Elsword20×Games
Home equity2.38×Home & Garden
Mathcore9.04×Music & Radio
Janitor7.24×Home & Garden
Home staging5.76×Home & Garden
Product design2.07×Business & Career
Staycation3.47×Home & Garden
Goop5.03×Internet & Social Media
Hibachi7.31×Food & Beverages
Governor of Michigan6.18×Politics & Society
Pillow1.66×Home & Garden
Nebraska Cornhuskers football2.67×Sports
Vocal harmony3.35×Music & Radio
Hardik Pandya11.08×Sports
Cherish (group)7.87×Music & Radio
Grace Slick6.25×Music & Radio
Tierra Cali5.37×Travel & Leisure
headspace6.46×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lion Brand Yarn audience
TraitClusterScore
CreativityOPEN2.55
DIY MentalityTHRILL1.9
Design AffinityPREMIUM1.57
Pet OwnershipJOY1.51
Career OrientationPOWER1.5
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Lion Brand Yarn
CountryShare
United States78.4%
United Kingdom7.4%
Canada6.2%

See Lion Brand Yarn audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lion Brand Yarn have in United States?

Lion Brand Yarn has an estimated audience of 508,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Lion Brand Yarn fans?

79.7% of Lion Brand Yarn fans are female, 20.3% are male, with an average age of 38.3 years.

Which brands do Lion Brand Yarn fans like most?

Lion Brand Yarn fans show strongest brand affinity for Historic site (17.01×), Fairy godmother (13.93×), and Elsword (20×) over the country average.

Where do Lion Brand Yarn fans live in United States?

Lion Brand Yarn fans in United States are most concentrated in California (reach 33,180), Texas (reach 24,490), and New York (reach 23,288). These three regions account for the largest share of the active audience.

What other brands do Lion Brand Yarn fans also like?

Beyond Lion Brand Yarn itself, the audience over-indexes on Fairy godmother (13.93×), Elsword (20×), Home equity (2.38×), and Mathcore (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion Brand Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.