Rascasse Audience Intelligence

Lion Brand Yarn Target Market in United States

A data profile of the people who buy, follow and care about Lion Brand Yarn in United States — modelled from more than twelve digital signal sources. Lion Brand Yarn has an estimated audience of 517,310 people in United States.

#3687among Brand in United States#1454in Home & Garden

The average Lion Brand Yarn fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ravelry, QVC, Tata Motors, with strongest over-indexing on Ravelry (55.24× the country average).

Demographically, the Lion Brand Yarn audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lion Brand Yarn fan in United States is more female, around 38.3 years old, with strong Creativity tendencies and a notable affinity for Ravelry.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lion Brand Yarn profile in United States.

Audience size
517K
in United States
Gender
79.7%♀
20.3% male
Age
38.3
average years
Country rank
#35905
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lion Brand Yarn

79.7% are female, 20.3% are male, average age 38.3.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Lion Brand Yarn audience in United States
MetricValue
Female79.7%
Male20.3%
Average age38.3
Estimated audience size517,310
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Lion Brand Yarn audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Lion Brand Yarn audience comes from United States.

Worldwide audience distribution share by country for Lion Brand Yarn
CountryShare
United States75.4%
United Kingdom7.0%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lion Brand Yarn audience in United States is strongest.

Fig. 05

Top regions by affinity

Lion Brand Yarn customers by region in United States
#RegionReachAffinity×
01Maine~3K1.79×
02New Hampshire~3K1.61×
03Vermont~1K1.61×
04Wisconsin~10K1.37×
05Idaho~3K1.37×
06Montana~2K1.35×
07Oregon~8K1.33×
08Alaska~1K1.25×
09Minnesota~9K1.24×
10Washington~10K1.21×
11Michigan~20K1.20×
12Iowa~5K1.16×
13Kansas~5K1.13×
14Missouri~9K1.12×
15Connecticut~6K1.10×
16North Dakota~1K1.10×
17Colorado~8K1.06×
18Rhode Island~2K1.06×
19Indiana~10K1.05×
20West Virginia~2K1.05×
21Ohio~20K1.02×
22Utah~5K1.02×
23Nebraska~3K1.02×
24Pennsylvania~20K1.00×
25South Dakota~1K1.00×
26Oklahoma~6K0.98×
27Massachusetts~10K0.97×
28Kentucky~6K0.95×
29Arkansas~4K0.93×
30Delaware~1K0.93×
31New Mexico~2K0.92×
32Tennessee~9K0.89×
33Virginia~10K0.87×
34North Carolina~10K0.86×
35Maryland~8K0.86×
36South Carolina~6K0.84×
37Hawaii~2K0.82×
38Illinois~10K0.80×
39New York~20K0.78×
40New Jersey~10K0.74×
41Arizona~7K0.72×
42Alabama~5K0.72×
43Georgia~10K0.68×
44Nevada~3K0.67×
45Mississippi~3K0.67×
46Louisiana~4K0.66×
47Washington, District of Columbia<1K0.61×
48California~30K0.56×
49Florida~20K0.56×
50Texas~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Lion Brand Yarn, United States
0.54×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lion Brand Yarn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lion Brand Yarn audience
#·InterestCategoryAffinity×
01Wool and the GangHome & Garden86.34×
02RavelryInternet & Social Media55.24×
03Tata MotorsCars & Mobility42.50×
04NamecheapTechnology & Electronics24.73×
05AlpacaPets & Animals22.38×
06Cashmere woolFashion & Accessoires13.40×
07QuiltingHome & Garden13.23×
08QVCMovies & TV12.07×
09Sewing machineHome & Garden11.40×
10SewingHome & Garden9.48×
11BlanketHome & Garden8.39×
12Weather forecastingHome & Garden7.48×
13KnittingHome & Garden7.29×
14Obsessed (2009 film)Movies & TV6.45×
15FedExBusiness & Career6.05×
16WeavingFashion & Accessoires5.94×
17Discount storesShopping4.46×
18PinterestInternet & Social Media4.07×
19Trader Joe'sShopping3.88×
20IKEAHome & Garden3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lion Brand Yarn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lion Brand Yarn audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.81×
Family OrientationCONSERVATISM2.71×
Convenience OrientationPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lion Brand Yarn audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Risk AppetiteTHRILL0.63×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lion Brand Yarn's target market in United States?

Lion Brand Yarn's target market in United States covers an estimated 517,310 people, concentrated in California and Texas.

02

What is the gender split and age of Lion Brand Yarn customers?

79.7% of the Lion Brand Yarn audience are female, 20.3% are male, with an average age of 38.3 years.

03

Which brands do Lion Brand Yarn fans like most?

Lion Brand Yarn fans show strongest brand affinity for Ravelry (55.24×), QVC (12.07×), and Tata Motors (42.5×) over the country average.

04

Where do Lion Brand Yarn fans live in United States?

Lion Brand Yarn fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lion Brand Yarn fans also like?

Beyond Lion Brand Yarn itself, the audience over-indexes on QVC (12.07×), Tata Motors (42.5×), Sewing (9.48×), and Wool and the Gang (86.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lion Brand Yarn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion Brand Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →