A data profile of the people who buy, follow and care about Automotive industry in Italy — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 4,531,598 people in Italy.
The average Automotive industry fan in Italy is 43.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
The key figures that characterise the Automotive industry profile in Italy.
31.9% are female, 68.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 43.6 |
| Estimated audience size | 4,531,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Automotive industry audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 4.7% |
| Germany | 4.3% |
Where the Automotive industry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~80K | 1.07× | |
| 02 | Trentino-Alto Adige/Südtirol | ~90K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~90K | 1.06× | |
| 04 | Basilicata | ~40K | 1.03× | |
| 05 | Calabria | ~100K | 1.02× | |
| 06 | Marche | ~100K | 1.02× | |
| 07 | Abruzzo | ~100K | 1.02× | |
| 08 | Aosta Valley | ~10K | 1.01× | |
| 09 | Molise | ~20K | 1.00× | |
| 10 | Liguria | ~100K | 0.99× | |
| 11 | Sardinia | ~100K | 0.99× | |
| 12 | Puglia | ~300K | 0.96× | |
| 13 | Sicilia | ~400K | 0.95× | |
| 14 | Emilia-Romagna | ~300K | 0.95× | |
| 15 | Piedmont | ~300K | 0.95× | |
| 16 | Tuscany | ~300K | 0.95× | |
| 17 | Campania | ~500K | 0.93× | |
| 18 | Veneto | ~300K | 0.93× | |
| 19 | Lombardy | ~700K | 0.91× | |
| 20 | Lazio | ~500K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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