Rascasse Audience Intelligence

Automotive industry Audience in France

A data profile of the people who buy, follow and care about Automotive industry in France — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 2,665,122 people in France.

The average Automotive industry fan in France is 44.3 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive industry profile in France.

Audience size
2.7M
in France
Gender
33.3%
66.7% male
Age
44.3
average years
Country rank
#1673
Topic in France
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive industry fans

33.3% are female, 66.7% are male, average age 44.3.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Automotive industry audience in France
MetricValue
Female33.3%
Male66.7%
Average age44.3
Estimated audience size2,665,122
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Automotive industry audience in France
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Automotive industry audience comes from France.

Worldwide audience distribution share by country for Automotive industry
CountryShare
United States17.3%
Italy4.7%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive industry audience in France is strongest.

Fig. 05

Top regions by affinity

Automotive industry fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~900K1.80×
02Normandy~100K1.13×
03Auvergne-Rhône-Alpes~300K1.02×
04Grand Est~200K0.99×
05Provence-Alpes-Côte d'Azur~200K0.98×
06Bourgogne-Franche-Comté~100K0.98×
07Occitanie~200K0.97×
08Centre-Val de Loire~100K0.97×
09Brittany~100K0.96×
10Hauts-de-France~200K0.95×
11Pays de la Loire~100K0.95×
12Nouvelle-Aquitaine~200K0.91×
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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