A data profile of the people who buy, follow and care about Automotive industry in United Kingdom — modelled from more than twelve digital signal sources. Automotive industry has an estimated audience of 3,142,957 people in United Kingdom.
The average Automotive industry fan in United Kingdom is 44.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
The key figures that characterise the Automotive industry profile in United Kingdom.
33.2% are female, 66.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 44.0 |
| Estimated audience size | 3,142,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Automotive industry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 4.7% |
| Germany | 4.3% |
Where the Automotive industry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.43× | |
| 02 | North East | ~200K | 1.39× | |
| 03 | Yorkshire and the Humber | ~300K | 1.09× | |
| 04 | Wales | ~200K | 1.09× | |
| 05 | Scotland | ~300K | 1.05× | |
| 06 | Northern Ireland | ~90K | 0.97× | |
| 07 | South East | ~400K | 0.92× | |
| 08 | East Midlands | ~200K | 0.91× | |
| 09 | South West | ~200K | 0.88× | |
| 10 | England | ~2.5M | 0.87× | |
| 11 | East of England | ~300K | 0.87× | |
| 12 | North West | ~300K | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Automotive industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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