A data profile of the people who buy, follow and care about CarDekho in India — modelled from more than twelve digital signal sources. CarDekho has an estimated audience of 5,849,697 people in India.
CarDekho has an estimated audience of 5,849,697 people in India. 1.0% are female, 99.0% are male, average age 35.8. Top brand affinities: Škoda Auto, City car, Honda City, Automobiles, Family car.
Top brand affinities include Škoda Auto, City car, Honda City, with strongest over-indexing on Škoda Auto (5.29× the country average).
Demographically, the CarDekho audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
The typical CarDekho fan in India is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the CarDekho profile in India.
1.0% are female, 99.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 1.0% |
| Male | 99.0% |
| Average age | 35.8 |
| Estimated audience size | 5,849,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 42% | |
| 30-39 | 27% | |
| 40-49 | 18% | |
| 50+ | 4% |
of the worldwide CarDekho audience comes from India.
| Country | Share |
|---|---|
| India | 97.7% |
| United States | 1.5% |
| Germany | 0.5% |
The strongest cross-interests of the CarDekho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 6.94× | ||
| 02 | Honda City | Cars & Mobility | 6.94× | ||
| 03 | Honda Civic | Cars & Mobility | 6.94× | ||
| 04 | Suzuki Swift | Cars & Mobility | 6.94× | ||
| 05 | Toyota Camry | Cars & Mobility | 6.94× | ||
| 06 | Hyundai i10 | Cars & Mobility | 6.94× | ||
| 07 | Honda CR-V | Cars & Mobility | 6.94× | ||
| 08 | Fiat | Cars & Mobility | 6.91× | ||
| 09 | Jeep Compass | Cars & Mobility | 6.30× | ||
| 10 | Carcare | Cars & Mobility | 6.11× | ||
| 11 | Škoda Auto | Cars & Mobility | 5.29× | ||
| 12 | Family car | Cars & Mobility | 5.14× | ||
| 13 | Hatchback | Cars & Mobility | 4.76× | ||
| 14 | Hyundai | Cars & Mobility | 3.99× | ||
| 15 | Used car | Cars & Mobility | 3.65× | ||
| 16 | Car dealership | Cars & Mobility | 3.53× | ||
| 17 | Volkswagen | Cars & Mobility | 2.84× | ||
| 18 | Suzuki | Cars & Mobility | 2.59× | ||
| 19 | SUVs | Cars & Mobility | 2.32× | ||
| 20 | Automobiles | Cars & Mobility | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.57× | |
| Luxury Orientation | PREMIUM | 1.96× | |
| Quality Awareness | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Tradition | CONSERVATISM | 0.59× | |
| Creativity | OPEN | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for CarDekho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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