Carfax (company) Audience in United States

Carfax (company) logo

Carfax (company) has an estimated audience of 13,290,056 people in United States. 31.6% are female, 68.4% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Wow! Wow! Wubbzy!, MK, Kendra Scott, Leverage (TV series).

The average Carfax (company) fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Wow! Wow! Wubbzy!, MK, with strongest over-indexing on Israel (2.81× the country average). Demographically, the Carfax (company) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Carfax (company) fans

Demographic split for Carfax (company) audience in United States
MetricValue
Female31.6%
Male68.4%
Average age42.2
Estimated audience size13,290,056

Audience persona

The typical Carfax (company) fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Carfax (company) in United States
RegionReachAffinity
California1,507,2421.03×
Texas1,427,4121.25×
Florida1,115,3311.24×
New York666,2650.9×
Pennsylvania517,9561.16×
Illinois500,3821.13×
North Carolina468,2511.17×
Georgia464,4531.13×
Ohio439,5741.07×
New Jersey436,8021.29×
Michigan427,9671.23×
Virginia419,0501.29×
Tennessee327,1211.23×
Washington290,1551.09×
Massachusetts277,9611.06×
Arizona273,2051.01×
Indiana267,7721.1×
Maryland243,6901.07×
Missouri238,5601.11×
Colorado228,9911.09×
South Carolina228,3351.14×
Wisconsin207,0261.04×
Alabama193,5601.04×
Minnesota181,7450.95×
Louisiana178,6361.04×
Oklahoma164,1241.11×
Kentucky161,5230.97×
Oregon160,3861.05×
Connecticut158,4121.19×
Mississippi118,3571.08×
Arkansas111,8821.02×
Nevada110,3700.86×
Kansas100,6880.96×
Utah99,7790.84×
Iowa97,6460.89×
New Mexico62,5860.94×
Idaho60,9290.91×
Nebraska60,3890.91×
West Virginia60,0690.97×
New Hampshire53,7201.03×
Maine40,7820.86×
Rhode Island39,9770.95×
Delaware34,0660.93×
Hawaii32,1310.56×
Montana27,1490.74×
Washington, District of Columbia26,2960.66×
South Dakota24,6320.8×
North Dakota19,2590.71×
Vermont18,9120.81×
Wyoming16,8070.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carfax (company) audience
BrandAffinityCategory
Israel2.81×Travel & Leisure
Wow! Wow! Wubbzy!6.07×Movies & TV
MK2.81×Music & Radio
Kendra Scott1.81×Fashion & Accessoires
Leverage (TV series)3.69×Movies & TV
Hog Hunting1.93×Sports
N1 road (South Africa)1.92×Travel & Leisure
Maimonides7.67×Politics & Society
Noodle (Gorillaz)1.59×Music & Radio
Israeli cuisine3.92×Food & Beverages
Northrop Grumman2.67×Business & Career
Title Nine4.32×Fashion & Accessoires
Jeep Wagoneer2.31×Cars & Mobility
Life of Pi3.85×Movies & TV
County council1.97×Politics & Society
Hammock camping2.5×Travel & Leisure
Keith Stanfield2.23×Movies & TV
Hideki Matsuyama3.57×Sports
The Tree of Life (film)4.18×Movies & TV
WESH1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carfax (company) audience
TraitClusterScore
Quality AwarenessPREMIUM1.37
Need for SecurityCONSERVATISM1.3
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.09
ExtroversionTHRILL1.07
Career OrientationPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Carfax (company)
CountryShare
United States78.2%
Canada4.0%
Spain3.0%

See Carfax (company) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Carfax (company) have in United States?

Carfax (company) has an estimated audience of 13,290,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Carfax (company) fans?

31.6% of Carfax (company) fans are female, 68.4% are male, with an average age of 42.2 years.

Which brands do Carfax (company) fans like most?

Carfax (company) fans show strongest brand affinity for Israel (2.81×), Wow! Wow! Wubbzy! (6.07×), and MK (2.81×) over the country average.

Where do Carfax (company) fans live in United States?

Carfax (company) fans in United States are most concentrated in California (reach 1,507,242), Texas (reach 1,427,412), and Florida (reach 1,115,331). These three regions account for the largest share of the active audience.

What other brands do Carfax (company) fans also like?

Beyond Carfax (company) itself, the audience over-indexes on Wow! Wow! Wubbzy! (6.07×), MK (2.81×), Kendra Scott (1.81×), and Leverage (TV series) (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carfax (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.