Rascasse Audience Intelligence

Carfax (company) Target Market in United States

A data profile of the people who buy, follow and care about Carfax (company) in United States — modelled from more than twelve digital signal sources. Carfax (company) has an estimated audience of 13,533,087 people in United States.

#255among Brand in United States#92in Cars & Mobility

The average Carfax (company) fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CarGurus, Carvana, CarMax, with strongest over-indexing on CarGurus (8.94× the country average).

Demographically, the Carfax (company) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carfax (company) fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carfax (company) profile in United States.

Audience size
13.5M
in United States
Gender
31.6%♀
68.4% male
Age
42.2
average years
Country rank
#2616
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carfax (company)

31.6% are female, 68.4% are male, average age 42.2.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Carfax (company) audience in United States
MetricValue
Female31.6%
Male68.4%
Average age42.2
Estimated audience size13,533,087
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Carfax (company) audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Carfax (company) audience comes from United States.

Worldwide audience distribution share by country for Carfax (company)
CountryShare
United States78.3%
Canada4.0%
Spain2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carfax (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Carfax (company) customers by region in United States
#RegionReachAffinity×
01Virginia~400K1.24×
02New Jersey~400K1.23×
03Florida~1M1.20×
04Michigan~400K1.20×
05Texas~1.5M1.18×
06Tennessee~300K1.17×
07Connecticut~200K1.15×
08North Carolina~400K1.12×
09South Carolina~200K1.12×
10Oklahoma~200K1.12×
11Pennsylvania~500K1.11×
12Missouri~200K1.10×
13Mississippi~100K1.10×
14Georgia~400K1.09×
15Indiana~300K1.09×
16Alabama~200K1.09×
17Louisiana~200K1.08×
18Colorado~200K1.07×
19Wisconsin~200K1.07×
20Washington~300K1.06×
21Maryland~200K1.06×
22Arkansas~100K1.05×
23Illinois~500K1.04×
24West Virginia~60K1.04×
25Ohio~400K1.03×
26Massachusetts~300K1.03×
27Oregon~200K1.03×
28New Hampshire~50K1.03×
29Arizona~300K1.01×
30California~1.5M0.99×
31Kentucky~200K0.99×
32Kansas~100K0.97×
33New Mexico~60K0.97×
34Minnesota~200K0.96×
35Idaho~60K0.95×
36Rhode Island~40K0.95×
37Delaware~30K0.95×
38Wyoming~20K0.93×
39Iowa~100K0.92×
40Nebraska~60K0.90×
41Maine~40K0.90×
42Vermont~20K0.89×
43South Dakota~30K0.87×
44New York~600K0.85×
45Nevada~100K0.85×
46Utah~100K0.83×
47Montana~30K0.82×
48North Dakota~20K0.80×
49Washington, District of Columbia~30K0.65×
50Hawaii~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Carfax (company), United States
0.59×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carfax (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carfax (company) audience
#·InterestCategoryAffinity×
01TrueCarCars & Mobility9.99×
02CarGurusCars & Mobility8.94×
03CarvanaCars & Mobility7.09×
04CarMaxCars & Mobility6.36×
05Kelley Blue BookMovies & TV6.17×
06Kurt RussellMovies & TV5.14×
07Compact carCars & Mobility5.02×
08Used carCars & Mobility4.98×
09Used CarsCars & Mobility4.58×
10Enterprise Rent-A-CarCars & Mobility4.49×
11Certified Pre-OwnedCars & Mobility4.48×
12Car dealershipCars & Mobility3.33×
13Discount TireShopping3.30×
14Advance Auto PartsCars & Mobility3.21×
15Credit (finance)Business & Career3.14×
16Solar energyHome & Garden3.12×
17O'Reilly Auto PartsCars & Mobility3.09×
18AutoZoneCars & Mobility2.83×
19The UPS StoreShopping2.39×
20SUVsCars & Mobility2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carfax (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carfax (company) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
Quality AwarenessPREMIUM1.71×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carfax (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.72×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carfax (company)'s target market in United States?

Carfax (company)'s target market in United States covers an estimated 13,533,087 people, concentrated in California and Texas.

02

What is the gender split and age of Carfax (company) customers?

31.6% of the Carfax (company) audience are female, 68.4% are male, with an average age of 42.2 years.

03

Which brands do Carfax (company) fans like most?

Carfax (company) fans show strongest brand affinity for CarGurus (8.94×), Carvana (7.09×), and CarMax (6.36×) over the country average.

04

Where do Carfax (company) fans live in United States?

Carfax (company) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Carfax (company) fans also like?

Beyond Carfax (company) itself, the audience over-indexes on Carvana (7.09×), CarMax (6.36×), Used car (4.98×), and Kelley Blue Book (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Carfax (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carfax (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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