German Shepherd Audience in Germany
German Shepherd has an estimated audience of 2,164,999 people in Germany. 63.7% are female, 36.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pets, Entertainment, Food and drink, Food, Sports.
The average German Shepherd fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pets, Entertainment, Food and drink, with strongest over-indexing on Pets (2.36× the country average). Demographically, the German Shepherd audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of German Shepherd fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.6 |
| Estimated audience size | 2,164,999 |
Audience persona
The typical German Shepherd fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pets.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 543,047 | 1.15× |
| Bayern | 378,845 | 1.09× |
| Baden-Württemberg | 332,512 | 1.13× |
| Niedersachsen | 259,682 | 1.24× |
| Hessen | 165,271 | 1× |
| Rheinland-Pfalz | 113,197 | 1.04× |
| Schleswig-Holstein | 77,657 | 1× |
| Berlin | 75,862 | 0.78× |
| Brandenburg | 67,952 | 1.01× |
| Sachsen | 59,048 | 0.56× |
| Sachsen-Anhalt | 57,341 | 1.02× |
| Thüringen | 55,973 | 1.01× |
| Hamburg | 47,726 | 0.98× |
| Mecklenburg-Vorpommern | 46,342 | 1.12× |
| Saarland | 27,047 | 1.02× |
| Bremen | 15,879 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pets | 2.36× | Pets & Animals |
| Entertainment | 1.9× | Movies & TV |
| Food and drink | 1.87× | Food & Beverages |
| Food | 1.94× | Food & Beverages |
| Sports | 1.91× | Sports |
| Reading | 1.95× | Literature |
| Arts and music | 1.83× | Arts & Culture |
| Outdoor recreation | 1.96× | Sports |
| Movies | 1.9× | Movies & TV |
| Vehicles | 1.85× | Cars & Mobility |
| ImmoScout24 | 2.68× | Home & Garden |
| Music | 1.67× | Business & Career |
| Lieferando.de | 2.53× | Food & Beverages |
| Animal | 2.38× | Pets & Animals |
| Garden | 2.12× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| IKEA | 2.09× | Home & Garden |
| Harry Potter | 1.71× | Movies & TV |
| Consumer electronics | 1.61× | Technology & Electronics |
| Horses | 2.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.1 |
| DIY Mentality | THRILL | 1.5 |
| Sustainability | BALANCE | 1.38 |
| Travelling | THRILL | 1.37 |
| Sports Activity | POWER | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 12.3% |
| Germany | 6.1% |
See German Shepherd audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does German Shepherd have in Germany?
German Shepherd has an estimated audience of 2,164,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of German Shepherd fans?
63.7% of German Shepherd fans are female, 36.3% are male, with an average age of 37.6 years.
Which brands do German Shepherd fans like most?
German Shepherd fans show strongest brand affinity for Pets (2.36×), Entertainment (1.9×), and Food and drink (1.87×) over the country average.
Where do German Shepherd fans live in Germany?
German Shepherd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 543,047), Bayern (reach 378,845), and Baden-Württemberg (reach 332,512). These three regions account for the largest share of the active audience.
What other brands do German Shepherd fans also like?
Beyond German Shepherd itself, the audience over-indexes on Entertainment (1.9×), Food and drink (1.87×), Food (1.94×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.