Rascasse Audience Intelligence

German Shepherd Audience in Germany

A data profile of the people who buy, follow and care about German Shepherd in Germany — modelled from more than twelve digital signal sources. German Shepherd has an estimated audience of 2,164,999 people in Germany.

#20among Dog breed in Germany#1792among Topic in Germany#89in Pets & Animals

The average German Shepherd fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pets, Entertainment, Food and drink, with strongest over-indexing on Pets (2.36× the country average).

Demographically, the German Shepherd audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German Shepherd fan in Germany is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Pets.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German Shepherd profile in Germany.

Audience size
2.2M
in Germany
Gender
63.7%♀
36.3% male
Age
37.6
average years
Country rank
#3080
Topic in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German Shepherd fans

63.7% are female, 36.3% are male, average age 37.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for German Shepherd audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age37.6
Estimated audience size2,164,999
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the German Shepherd audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide German Shepherd audience comes from Germany.

Worldwide audience distribution share by country for German Shepherd
CountryShare
United States26.3%
Japan12.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German Shepherd audience in Germany is strongest.

Fig. 05

Top regions by affinity

German Shepherd fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.19×
02Nordrhein-Westfalen~500K1.11×
03Mecklenburg-Vorpommern~50K1.11×
04Baden-Württemberg~300K1.09×
05Hessen~200K1.07×
06Bayern~400K1.06×
07Rheinland-Pfalz~100K1.05×
08Saarland~30K1.04×
09Sachsen-Anhalt~60K1.02×
10Thüringen~60K1.00×
11Schleswig-Holstein~80K0.99×
12Brandenburg~70K0.99×
13Hamburg~50K0.99×
14Bremen~20K0.95×
15Berlin~90K0.89×
16Sachsen~70K0.61×
Fig. 06

Affinity by region

Affinity by region — German Shepherd, Germany
0.61×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German Shepherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German Shepherd audience
#·InterestCategoryAffinity×
01ImmoScout24Home & Garden2.68×
02Lieferando.deFood & Beverages2.53×
03TK MaxxShopping2.51×
04AnimalPets & Animals2.38×
05PetsPets & Animals2.36×
06GardenHome & Garden2.12×
07IKEAHome & Garden2.09×
08Outdoor recreationSports1.96×
09ReadingLiterature1.95×
10FoodFood & Beverages1.94×
11SportsSports1.91×
12EntertainmentMovies & TV1.90×
13MoviesMovies & TV1.90×
14BundesligaSports1.89×
15Food and drinkFood & Beverages1.87×
16VehiclesCars & Mobility1.85×
17Arts and musicArts & Culture1.83×
18MusicBusiness & Career1.67×
19Consumer electronicsTechnology & Electronics1.61×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German Shepherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German Shepherd audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.85×
Healthy LifestyleBALANCE1.81×
Pet OwnershipJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German Shepherd audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Career OrientationPOWER0.82×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German Shepherd have in Germany?

German Shepherd has an estimated audience of 2,164,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of German Shepherd fans?

63.7% of German Shepherd fans are female, 36.3% are male, with an average age of 37.6 years.

03

Which brands do German Shepherd fans like most?

German Shepherd fans show strongest brand affinity for Pets (2.36×), Entertainment (1.9×), and Food and drink (1.87×) over the country average.

04

Where do German Shepherd fans live in Germany?

German Shepherd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do German Shepherd fans also like?

Beyond German Shepherd itself, the audience over-indexes on Entertainment (1.9×), Food and drink (1.87×), Food (1.94×), and Sports (1.91×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See German Shepherd audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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