German Shepherd Audience in United States
German Shepherd has an estimated audience of 9,323,082 people in United States. 62.4% are female, 37.6% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Maltese (dog), Scooby-Doo, French Bulldog, Siberian Husky.
The average German Shepherd fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Maltese (dog), Scooby-Doo, with strongest over-indexing on Dog lovers (5.03× the country average). Demographically, the German Shepherd audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of German Shepherd fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.6 |
| Estimated audience size | 9,323,082 |
Audience persona
The typical German Shepherd fan in United States is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,161,824 | 1.13× |
| Texas | 1,011,098 | 1.26× |
| Florida | 680,540 | 1.08× |
| New York | 493,649 | 0.95× |
| Georgia | 322,553 | 1.12× |
| North Carolina | 320,429 | 1.14× |
| Illinois | 319,874 | 1.03× |
| Pennsylvania | 307,481 | 0.98× |
| Ohio | 293,121 | 1.02× |
| Michigan | 254,895 | 1.05× |
| Virginia | 232,645 | 1.02× |
| New Jersey | 220,385 | 0.93× |
| Arizona | 217,446 | 1.14× |
| Tennessee | 211,718 | 1.13× |
| Washington | 201,542 | 1.08× |
| Indiana | 181,534 | 1.07× |
| Missouri | 162,286 | 1.08× |
| Massachusetts | 155,004 | 0.84× |
| Alabama | 154,049 | 1.18× |
| Maryland | 152,493 | 0.95× |
| South Carolina | 150,009 | 1.07× |
| Colorado | 138,885 | 0.95× |
| Kentucky | 135,668 | 1.16× |
| Louisiana | 132,396 | 1.1× |
| Wisconsin | 127,623 | 0.91× |
| Oklahoma | 127,249 | 1.23× |
| Minnesota | 123,941 | 0.93× |
| Oregon | 107,039 | 1× |
| Nevada | 95,122 | 1.05× |
| Arkansas | 89,636 | 1.17× |
| Mississippi | 89,506 | 1.17× |
| Connecticut | 86,315 | 0.92× |
| Utah | 84,118 | 1.01× |
| Iowa | 80,697 | 1.05× |
| Kansas | 79,419 | 1.08× |
| New Mexico | 49,063 | 1.05× |
| Idaho | 47,764 | 1.02× |
| West Virginia | 47,526 | 1.09× |
| Nebraska | 45,798 | 0.98× |
| Hawaii | 31,110 | 0.78× |
| New Hampshire | 30,719 | 0.84× |
| Maine | 27,642 | 0.83× |
| Rhode Island | 23,249 | 0.78× |
| Montana | 23,229 | 0.9× |
| Delaware | 20,461 | 0.8× |
| Washington, District of Columbia | 18,661 | 0.67× |
| South Dakota | 18,601 | 0.86× |
| Alaska | 18,233 | 0.91× |
| North Dakota | 17,354 | 0.91× |
| Wyoming | 12,213 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog lovers | 5.03× | Pets & Animals |
| Maltese (dog) | 5.5× | Pets & Animals |
| Scooby-Doo | 4.13× | Movies & TV |
| French Bulldog | 4.67× | Pets & Animals |
| Siberian Husky | 5.29× | Pets & Animals |
| Pug | 4.98× | Pets & Animals |
| Shih Tzu | 5.25× | Pets & Animals |
| Poodle | 4.75× | Pets & Animals |
| Labrador Retriever | 4.28× | Pets & Animals |
| Yorkshire Terrier | 4.57× | Pets & Animals |
| Beagle | 5.09× | Pets & Animals |
| Golden Retriever | 4.16× | Pets & Animals |
| Chihuahua (dog) | 4.31× | Pets & Animals |
| Dachshund | 4.16× | Pets & Animals |
| Pomeranian (dog) | 4.24× | Pets & Animals |
| Rottweiler | 4.65× | Pets & Animals |
| Boxer (dog) | 4.7× | Pets & Animals |
| Bulldog | 3.76× | Pets & Animals |
| Border Collie | 4.89× | Pets & Animals |
| Dog collar | 3.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.67 |
| Patriotism | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Sustainability | BALANCE | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Individualism | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 12.3% |
| Germany | 6.1% |
See German Shepherd audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
Frequently asked questions
How many fans does German Shepherd have in United States?
German Shepherd has an estimated audience of 9,323,082 people in United States, concentrated in California and Texas.
What is the gender split and age of German Shepherd fans?
62.4% of German Shepherd fans are female, 37.6% are male, with an average age of 37.6 years.
Which brands do German Shepherd fans like most?
German Shepherd fans show strongest brand affinity for Dog lovers (5.03×), Maltese (dog) (5.5×), and Scooby-Doo (4.13×) over the country average.
Where do German Shepherd fans live in United States?
German Shepherd fans in United States are most concentrated in California (reach 1,161,824), Texas (reach 1,011,098), and Florida (reach 680,540). These three regions account for the largest share of the active audience.
What other brands do German Shepherd fans also like?
Beyond German Shepherd itself, the audience over-indexes on Maltese (dog) (5.5×), Scooby-Doo (4.13×), French Bulldog (4.67×), and Siberian Husky (5.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for German Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.