Rascasse Audience Intelligence

German Shepherd Audience in United States

A data profile of the people who buy, follow and care about German Shepherd in United States — modelled from more than twelve digital signal sources. German Shepherd has an estimated audience of 9,323,082 people in United States.

#19among Dog breed in United States#2426among Topic in United States#100in Pets & Animals

The average German Shepherd fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Maltese (dog), French Bulldog, with strongest over-indexing on Dog lovers (5.03× the country average).

Demographically, the German Shepherd audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical German Shepherd fan in United States is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German Shepherd profile in United States.

Audience size
9.3M
in United States
Gender
62.4%♀
37.6% male
Age
37.6
average years
Country rank
#3844
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German Shepherd fans

62.4% are female, 37.6% are male, average age 37.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for German Shepherd audience in United States
MetricValue
Female62.4%
Male37.6%
Average age37.6
Estimated audience size9,323,082
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the German Shepherd audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3916%
40-4919%
50+20%
Fig. 04

Worldwide distribution

26.3%

of the worldwide German Shepherd audience comes from United States.

Worldwide audience distribution share by country for German Shepherd
CountryShare
United States26.3%
Japan12.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German Shepherd audience in United States is strongest.

Fig. 05

Top regions by affinity

German Shepherd fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.23×
02Texas~1M1.20×
03Arkansas~90K1.19×
04Kentucky~100K1.18×
05Alabama~200K1.17×
06Mississippi~90K1.17×
07West Virginia~50K1.16×
08Georgia~300K1.12×
09North Carolina~300K1.12×
10Indiana~200K1.10×
11Arizona~200K1.09×
12Tennessee~200K1.09×
13Louisiana~100K1.09×
14Kansas~80K1.09×
15California~1M1.07×
16Missouri~200K1.07×
17Idaho~50K1.06×
18New Mexico~50K1.06×
19South Carolina~100K1.05×
20Washington~200K1.03×
21Michigan~200K1.02×
22Iowa~80K1.02×
23Nevada~90K1.01×
24Utah~80K1.01×
25Nebraska~50K1.01×
26North Dakota~20K1.01×
27Ohio~300K1.00×
28Alaska~20K1.00×
29Illinois~300K0.99×
30South Dakota~20K0.99×
31Florida~600K0.98×
32Pennsylvania~300K0.98×
33Virginia~200K0.98×
34Oregon~100K0.98×
35Montana~30K0.97×
36Wisconsin~100K0.93×
37Minnesota~100K0.93×
38Maryland~100K0.92×
39Connecticut~90K0.91×
40New Jersey~200K0.90×
41Colorado~100K0.90×
42New Hampshire~30K0.88×
43New York~500K0.87×
44Maine~30K0.87×
45Massachusetts~200K0.85×
46Delaware~20K0.85×
47Vermont~10K0.82×
48Rhode Island~20K0.80×
49Hawaii~30K0.78×
50Washington, District of Columbia~20K0.63×
Fig. 06

Affinity by region

Affinity by region — German Shepherd, United States
0.63×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German Shepherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German Shepherd audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals5.50×
02Siberian HuskyPets & Animals5.29×
03Shih TzuPets & Animals5.25×
04BeaglePets & Animals5.09×
05Dog loversPets & Animals5.03×
06PugPets & Animals4.98×
07Border ColliePets & Animals4.89×
08PoodlePets & Animals4.75×
09Boxer (dog)Pets & Animals4.70×
10French BulldogPets & Animals4.67×
11RottweilerPets & Animals4.65×
12Yorkshire TerrierPets & Animals4.57×
13Chihuahua (dog)Pets & Animals4.31×
14Labrador RetrieverPets & Animals4.28×
15Pomeranian (dog)Pets & Animals4.24×
16Golden RetrieverPets & Animals4.16×
17DachshundPets & Animals4.16×
18Scooby-DooMovies & TV4.13×
19BulldogPets & Animals3.76×
20Dog collarPets & Animals3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German Shepherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German Shepherd audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.06×
Healthy LifestyleBALANCE1.55×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German Shepherd audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.03×
Early Adopter MentalityPOWER1.05×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German Shepherd have in United States?

German Shepherd has an estimated audience of 9,323,082 people in United States, concentrated in California and Texas.

02

What is the gender split and age of German Shepherd fans?

62.4% of German Shepherd fans are female, 37.6% are male, with an average age of 37.6 years.

03

Which brands do German Shepherd fans like most?

German Shepherd fans show strongest brand affinity for Dog lovers (5.03×), Maltese (dog) (5.5×), and French Bulldog (4.67×) over the country average.

04

Where do German Shepherd fans live in United States?

German Shepherd fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do German Shepherd fans also like?

Beyond German Shepherd itself, the audience over-indexes on Maltese (dog) (5.5×), French Bulldog (4.67×), Siberian Husky (5.29×), and Pug (4.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for German Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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