Dave Mirra Audience in United States

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Dave Mirra has an estimated audience of 491,782 people in United States. 43.2% are female, 56.8% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Wim Hof, Yahoo Sports Fantasy, Fantasy Football, Dog breed, Home construction.

The average Dave Mirra fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wim Hof, Yahoo Sports Fantasy, Fantasy Football, with strongest over-indexing on Wim Hof (158.17× the country average). Demographically, the Dave Mirra audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: BMX

Demographics of Dave Mirra fans

Demographic split for Dave Mirra audience in United States
MetricValue
Female43.2%
Male56.8%
Average age30.3
Estimated audience size491,782

Audience persona

The typical Dave Mirra fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Wim Hof.

Top regions in United States

Top regions ranked by reach for Dave Mirra in United States
RegionReachAffinity
California55,4041.02×
Texas31,1900.74×
Florida26,8350.81×
North Carolina26,4111.78×
New York25,5530.93×
Pennsylvania21,0731.27×
Ohio18,2301.2×
Illinois16,4141×
Michigan14,5631.13×
New Jersey12,6521.01×
Arizona11,7311.17×
Georgia11,4460.76×
Virginia10,8280.9×
Washington10,8261.1×
Massachusetts10,3471.07×
Indiana10,3131.15×
Colorado9,7791.26×
Tennessee8,9210.9×
Wisconsin7,8141.06×
Missouri7,7660.98×
Minnesota7,5721.07×
Maryland7,5070.89×
Oregon7,0231.25×
South Carolina6,8170.92×
Oklahoma6,1471.13×
Kentucky5,9760.97×
Nevada5,8081.22×
Connecticut5,6771.15×
Alabama4,8130.7×
Iowa4,3751.08×
Louisiana4,1010.65×
Utah4,0470.92×
Kansas3,6260.94×
Arkansas3,1300.77×
New Hampshire2,7281.41×
Idaho2,6211.06×
West Virginia2,4591.07×
Nebraska2,2900.93×
New Mexico2,2210.9×
Mississippi2,1770.54×
Maine2,0121.14×
Rhode Island1,7311.11×
Montana1,4401.06×
Hawaii1,3560.64×
South Dakota1,1981.05×
Delaware1,1630.86×
North Dakota1,0681.06×
Alaska8730.83×
Vermont8510.99×
Washington, District of Columbia7660.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dave Mirra audience
BrandAffinityCategory
Wim Hof158.17×Sports
Yahoo Sports Fantasy55.17×
Fantasy Football62.78×Internet & Social Media
Dog breed2.23×Pets & Animals
Home construction2.36×Home & Garden
Kendra Scott4.73×Fashion & Accessoires
Cass County, Missouri12.53×Travel & Leisure
UK garage6.76×Music & Radio
Mothercare4×Kids & Family
Product design2.31×Business & Career
Kelli O'Hara16.94×Movies & TV
Combat sport1.5×Sports
Endless Space21.84×Games
Bank account2.12×Business & Career
Graham Greene5.2×Literature
Pro-Ject3.4×Music & Radio
Georgia Southern Eagles football10.62×Sports
JibJab4.45×Internet & Social Media
San Jacinto, California9.11×Travel & Leisure
Isometric exercise6.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dave Mirra audience
TraitClusterScore
Risk AppetiteTHRILL3.09
IndulgenceJOY2.93
LGBTQ+ IdentityOPEN1.93
ExtroversionTHRILL1.84
Early Adopter MentalityPOWER1.78
SustainabilityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Dave Mirra
CountryShare
United States86.0%
United Kingdom4.4%
Germany2.4%

See Dave Mirra audiences in other countries

More BMX audiences in United States

Frequently asked questions

How many fans does Dave Mirra have in United States?

Dave Mirra has an estimated audience of 491,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Dave Mirra fans?

43.2% of Dave Mirra fans are female, 56.8% are male, with an average age of 30.3 years.

Which brands do Dave Mirra fans like most?

Dave Mirra fans show strongest brand affinity for Wim Hof (158.17×), Yahoo Sports Fantasy (55.17×), and Fantasy Football (62.78×) over the country average.

Where do Dave Mirra fans live in United States?

Dave Mirra fans in United States are most concentrated in California (reach 55,404), Texas (reach 31,190), and Florida (reach 26,835). These three regions account for the largest share of the active audience.

What other brands do Dave Mirra fans also like?

Beyond Dave Mirra itself, the audience over-indexes on Yahoo Sports Fantasy (55.17×), Fantasy Football (62.78×), Dog breed (2.23×), and Home construction (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Mirra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.