Dave Mirra Audience in United States

Dave Mirra has an estimated audience of 491,782 people in United States. 43.2% are female, 56.8% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Hayley Williams, Takashi Murakami, Mac DeMarco, Tame Impala, Autism Awareness.

The average Dave Mirra fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hayley Williams, Takashi Murakami, Mac DeMarco, with strongest over-indexing on Hayley Williams (158.17× the country average). Demographically, the Dave Mirra audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: BMX

Demographics of Dave Mirra fans

Demographic split for Dave Mirra audience in United States
MetricValue
Female43.2%
Male56.8%
Average age30.3
Estimated audience size491,782

Audience persona

The typical Dave Mirra fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Hayley Williams.

Top regions in United States

Top regions ranked by reach for Dave Mirra in United States
RegionReachAffinity
California55,4041.02×
Texas31,1900.74×
Florida26,8350.81×
North Carolina26,4111.78×
New York25,5530.93×
Pennsylvania21,0731.27×
Ohio18,2301.2×
Illinois16,4141×
Michigan14,5631.13×
New Jersey12,6521.01×
Arizona11,7311.17×
Georgia11,4460.76×
Virginia10,8280.9×
Washington10,8261.1×
Massachusetts10,3471.07×
Indiana10,3131.15×
Colorado9,7791.26×
Tennessee8,9210.9×
Wisconsin7,8141.06×
Missouri7,7660.98×
Minnesota7,5721.07×
Maryland7,5070.89×
Oregon7,0231.25×
South Carolina6,8170.92×
Oklahoma6,1471.13×
Kentucky5,9760.97×
Nevada5,8081.22×
Connecticut5,6771.15×
Alabama4,8130.7×
Iowa4,3751.08×
Louisiana4,1010.65×
Utah4,0470.92×
Kansas3,6260.94×
Arkansas3,1300.77×
New Hampshire2,7281.41×
Idaho2,6211.06×
West Virginia2,4591.07×
Nebraska2,2900.93×
New Mexico2,2210.9×
Mississippi2,1770.54×
Maine2,0121.14×
Rhode Island1,7311.11×
Montana1,4401.06×
Hawaii1,3560.64×
South Dakota1,1981.05×
Delaware1,1630.86×
North Dakota1,0681.06×
Alaska8730.83×
Vermont8510.99×
Washington, District of Columbia7660.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dave Mirra audience
BrandAffinityCategory
Hayley Williams158.17×Music & Radio
Takashi Murakami165.12×Arts & Culture
Mac DeMarco142.94×Music & Radio
Tame Impala55.17×Music & Radio
Autism Awareness19.03×Health
Etnies105×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Extreme sport10.29×Sports
The 197562.78×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ron Jon Surf Shop47.77×Sports
Income tax13.19×Business & Career
Frank Ocean17.02×Music & Radio
Chance The Rapper21.12×Music & Radio
MGMT17.78×Music & Radio
DeviantArt6.29×Internet & Social Media
X Games9.56×Sports
Charles, Prince of Wales18.87×Politics & Society
Lollapalooza6.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dave Mirra audience
TraitClusterScore
Risk AppetiteTHRILL3.09
IndulgenceJOY2.93
LGBTQ+ IdentityOPEN1.93
ExtroversionTHRILL1.84
Early Adopter MentalityPOWER1.78
SustainabilityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Dave Mirra
CountryShare
United States86.0%
United Kingdom4.4%
Germany2.4%

See Dave Mirra audiences in other countries

More BMX audiences in United States

Frequently asked questions

How many fans does Dave Mirra have in United States?

Dave Mirra has an estimated audience of 491,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Dave Mirra fans?

43.2% of Dave Mirra fans are female, 56.8% are male, with an average age of 30.3 years.

Which brands do Dave Mirra fans like most?

Dave Mirra fans show strongest brand affinity for Hayley Williams (158.17×), Takashi Murakami (165.12×), and Mac DeMarco (142.94×) over the country average.

Where do Dave Mirra fans live in United States?

Dave Mirra fans in United States are most concentrated in California (reach 55,404), Texas (reach 31,190), and Florida (reach 26,835). These three regions account for the largest share of the active audience.

What other brands do Dave Mirra fans also like?

Beyond Dave Mirra itself, the audience over-indexes on Takashi Murakami (165.12×), Mac DeMarco (142.94×), Tame Impala (55.17×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Mirra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.