Rascasse Audience Intelligence

Dave Mirra Audience in United States

A data profile of the people who buy, follow and care about Dave Mirra in United States — modelled from more than twelve digital signal sources. Dave Mirra has an estimated audience of 466,525 people in United States.

#2among BMX in United States#9306among Person in United States#3735in Sports

The average Dave Mirra fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hayley Williams, Mac DeMarco, Takashi Murakami, with strongest over-indexing on Hayley Williams (119.36× the country average).

Demographically, the Dave Mirra audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dave Mirra fan in United States is more male, around 30.3 years old, with strong Indulgence tendencies and a notable affinity for Hayley Williams.

Category: Sports · Type: Person · Subtype: BMX

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dave Mirra profile in United States.

Audience size
467K
in United States
Gender
43.2%♀
56.8% male
Age
30.3
average years
Country rank
#38157
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dave Mirra fans

43.2% are female, 56.8% are male, average age 30.3.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Dave Mirra audience in United States
MetricValue
Female43.2%
Male56.8%
Average age30.3
Estimated audience size466,525
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Dave Mirra audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3913%
40-4914%
50+5%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Dave Mirra audience comes from United States.

Worldwide audience distribution share by country for Dave Mirra
CountryShare
United States84.7%
United Kingdom4.8%
Germany2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dave Mirra audience in United States is strongest.

Fig. 05

Top regions by affinity

Dave Mirra fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.35×
02New Hampshire~3K1.33×
03West Virginia~3K1.25×
04Ohio~20K1.23×
05Michigan~20K1.20×
06Indiana~10K1.20×
07Pennsylvania~20K1.19×
08South Dakota~1K1.18×
09Iowa~5K1.15×
10Idaho~3K1.15×
11Wisconsin~8K1.14×
12Oregon~6K1.13×
13Arizona~10K1.12×
14Colorado~9K1.12×
15North Dakota~1K1.12×
16Oklahoma~6K1.11×
17Montana~2K1.11×
18Nevada~5K1.10×
19Missouri~9K1.09×
20Kentucky~7K1.09×
21Maine~2K1.07×
22Vermont<1K1.07×
23Connecticut~5K1.04×
24Kansas~4K1.04×
25Rhode Island~2K1.02×
26Washington~10K1.01×
27Nebraska~2K1.01×
28Alaska~1K1.01×
29Minnesota~7K0.99×
30Tennessee~10K0.97×
31Delaware~1K0.94×
32Massachusetts~9K0.93×
33New Mexico~2K0.93×
34Illinois~20K0.92×
35South Carolina~7K0.91×
36California~50K0.90×
37New Jersey~10K0.88×
38Virginia~10K0.87×
39Arkansas~3K0.86×
40Utah~4K0.85×
41Alabama~6K0.83×
42Louisiana~5K0.80×
43Florida~30K0.78×
44Maryland~7K0.78×
45New York~20K0.75×
46Georgia~10K0.75×
47Hawaii~2K0.73×
48Texas~30K0.72×
49Mississippi~3K0.72×
50Washington, District of Columbia<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Dave Mirra, United States
0.63×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dave Mirra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dave Mirra audience
#·InterestCategoryAffinity×
01EtniesFashion & Accessoires142.32×
02Takashi MurakamiArts & Culture132.61×
03Mac DeMarcoMusic & Radio129.27×
04Hayley WilliamsMusic & Radio119.36×
05BAURShopping113.13×
06Ron Jon Surf ShopSports98.49×
07The 1975Music & Radio51.81×
08Tame ImpalaMusic & Radio46.17×
09MGMTMusic & Radio20.14×
10Bon IverMusic & Radio20.00×
11Arctic MonkeysMusic & Radio17.44×
12Chance The RapperMusic & Radio17.11×
13Frank OceanMusic & Radio15.15×
14Extreme sportSports9.96×
15ZumiezSports7.76×
16Auto showCars & Mobility5.80×
17Adam SandlerMovies & TV4.32×
18DeviantArtInternet & Social Media3.94×
19RadioTechnology & Electronics3.01×
20ULTA BeautyBeauty & Wellness2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dave Mirra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dave Mirra audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.15×
Risk AppetiteTHRILL3.27×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dave Mirra audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dave Mirra have in United States?

Dave Mirra has an estimated audience of 466,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dave Mirra fans?

43.2% of Dave Mirra fans are female, 56.8% are male, with an average age of 30.3 years.

03

Which brands do Dave Mirra fans like most?

Dave Mirra fans show strongest brand affinity for Hayley Williams (119.36×), Mac DeMarco (129.27×), and Takashi Murakami (132.61×) over the country average.

04

Where do Dave Mirra fans live in United States?

Dave Mirra fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dave Mirra fans also like?

Beyond Dave Mirra itself, the audience over-indexes on Mac DeMarco (129.27×), Takashi Murakami (132.61×), Etnies (142.32×), and Ron Jon Surf Shop (98.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Mirra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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