Chance The Rapper Audience in United States

Chance The Rapper logo

Chance The Rapper has an estimated audience of 1,749,107 people in United States. 49.1% are female, 50.9% are male, average age 28.7. Top regions: California, Texas, Illinois. Top brand affinities: Diddy, Tyler, The Creator, Euphoria, Mac Miller, Gospel music.

The average Chance The Rapper fan in United States is 28.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Diddy, Tyler, The Creator, Euphoria, with strongest over-indexing on Diddy (6.62× the country average). Demographically, the Chance The Rapper audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Chance The Rapper fans

Demographic split for Chance The Rapper audience in United States
MetricValue
Female49.1%
Male50.9%
Average age28.7
Estimated audience size1,749,107

Audience persona

The typical Chance The Rapper fan in United States is balanced, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Chance The Rapper in United States
RegionReachAffinity
California187,6880.98×
Texas149,7551×
Illinois117,5152.02×
Florida113,9540.96×
New York97,5181×
Georgia73,9301.37×
North Carolina63,1631.2×
Pennsylvania59,3731.01×
Ohio54,4121.01×
Michigan48,4071.06×
Virginia45,2291.06×
Arizona42,0261.18×
New Jersey39,1000.88×
Tennessee37,3781.07×
Maryland37,2961.24×
Alabama36,4361.49×
Indiana34,5621.08×
Minnesota33,7401.35×
Washington33,2510.95×
Massachusetts33,2000.96×
Missouri32,4431.15×
South Carolina29,8251.13×
Louisiana27,7691.23×
Wisconsin25,8910.98×
Colorado24,9730.91×
Kentucky20,9070.95×
Oklahoma18,9270.97×
Oregon18,2730.91×
Connecticut17,0850.97×
Mississippi15,7381.09×
Nevada15,4700.91×
Arkansas14,4151×
Iowa12,9070.9×
Kansas12,3190.89×
Utah11,4540.73×
Nebraska7,4990.85×
New Mexico7,0910.81×
Washington, District of Columbia6,9881.33×
Hawaii6,7900.9×
Idaho6,6030.75×
West Virginia6,0570.74×
New Hampshire5,4410.79×
Rhode Island5,0600.91×
Maine4,8620.78×
Delaware4,5000.93×
Alaska4,0201.07×
Montana3,4420.71×
South Dakota2,7430.68×
North Dakota2,7310.76×
Vermont2,2630.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chance The Rapper audience
BrandAffinityCategory
Diddy6.62×Music & Radio
Tyler, The Creator9.2×Music & Radio
Euphoria1.89×Movies & TV
Mac Miller11.24×Music & Radio
Gospel music3.13×Music & Radio
African-American culture3.72×Politics & Society
Superman1.62×Movies & TV
Chief Keef12.78×Music & Radio
Venom (band)8.94×Music & Radio
Rich Homie Quan15.6×Music & Radio
Native american culture in the united states3.34×Politics & Society
The Weeknd7.18×Music & Radio
Environmentalism3.66×Politics & Society
Juice Wrld7.32×Music & Radio
50 Cent6.6×Music & Radio
Television channel3.57×Movies & TV
Wiz Khalifa9.87×Music & Radio
Chris Brown5.3×Music & Radio
Bobby Brown6.37×Music & Radio
Eminem5.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chance The Rapper audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Early Adopter MentalityPOWER1.72
SustainabilityBALANCE1.52
ExtroversionTHRILL1.4
Design AffinityPREMIUM1.28
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Chance The Rapper
CountryShare
United States33.8%
The Bahamas13.1%
Costa Rica8.0%

See Chance The Rapper audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Chance The Rapper have in United States?

Chance The Rapper has an estimated audience of 1,749,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Chance The Rapper fans?

49.1% of Chance The Rapper fans are female, 50.9% are male, with an average age of 28.7 years.

Which brands do Chance The Rapper fans like most?

Chance The Rapper fans show strongest brand affinity for Diddy (6.62×), Tyler, The Creator (9.2×), and Euphoria (1.89×) over the country average.

Where do Chance The Rapper fans live in United States?

Chance The Rapper fans in United States are most concentrated in California (reach 187,688), Texas (reach 149,755), and Illinois (reach 117,515). These three regions account for the largest share of the active audience.

What other brands do Chance The Rapper fans also like?

Beyond Chance The Rapper itself, the audience over-indexes on Tyler, The Creator (9.2×), Euphoria (1.89×), Mac Miller (11.24×), and Gospel music (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chance The Rapper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.