Rascasse Audience Intelligence

Chance The Rapper Audience in United States

A data profile of the people who buy, follow and care about Chance The Rapper in United States — modelled from more than twelve digital signal sources. Chance The Rapper has an estimated audience of 1,807,091 people in United States.

#94among Hip hop in United States#2916among Person in United States#1774in Music & Radio

The average Chance The Rapper fan in United States is 28.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Diddy, Red Bull Records, Mac Miller, with strongest over-indexing on Diddy (6.62× the country average).

Demographically, the Chance The Rapper audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chance The Rapper fan in United States is balanced, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chance The Rapper profile in United States.

Audience size
1.8M
in United States
Gender
49.1%♀
50.9% male
Age
28.7
average years
Country rank
#15409
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chance The Rapper fans

49.1% are female, 50.9% are male, average age 28.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Chance The Rapper audience in United States
MetricValue
Female49.1%
Male50.9%
Average age28.7
Estimated audience size1,807,091
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Chance The Rapper audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3913%
40-499%
50+5%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Chance The Rapper audience comes from United States.

Worldwide audience distribution share by country for Chance The Rapper
CountryShare
United States34.7%
The Bahamas13.0%
Costa Rica8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chance The Rapper audience in United States is strongest.

Fig. 05

Top regions by affinity

Chance The Rapper fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K2.51×
02Washington, District of Columbia~8K1.43×
03Louisiana~30K1.38×
04Georgia~70K1.37×
05Alabama~30K1.36×
06Maryland~40K1.28×
07North Carolina~60K1.23×
08Minnesota~30K1.19×
09Mississippi~20K1.12×
10Arizona~40K1.10×
11South Carolina~30K1.09×
12Virginia~50K1.08×
13Missouri~30K1.07×
14Indiana~30K1.06×
15New York~100K1.05×
16Michigan~50K1.04×
17Tennessee~40K1.04×
18Arkansas~10K1.04×
19Massachusetts~40K1.03×
20Delaware~5K1.03×
21Pennsylvania~60K1.02×
22Alaska~4K1.01×
23Wisconsin~30K1.00×
24Nevada~20K1.00×
25California~200K0.99×
26Connecticut~20K0.99×
27Ohio~50K0.98×
28Colorado~30K0.95×
29Oklahoma~20K0.95×
30Texas~100K0.94×
31Kentucky~20K0.94×
32Nebraska~8K0.93×
33Rhode Island~5K0.93×
34Florida~100K0.91×
35New Jersey~40K0.90×
36Iowa~10K0.89×
37Washington~30K0.88×
38Oregon~20K0.88×
39Kansas~10K0.88×
40Hawaii~7K0.87×
41New Hampshire~6K0.83×
42Vermont~3K0.82×
43New Mexico~7K0.81×
44North Dakota~3K0.81×
45Maine~5K0.80×
46West Virginia~6K0.77×
47South Dakota~3K0.75×
48Idaho~6K0.74×
49Montana~4K0.74×
50Utah~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Chance The Rapper, United States
0.72×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chance The Rapper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chance The Rapper audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio18.23×
02DJ MustardMusic & Radio17.08×
03Rich Homie QuanMusic & Radio15.60×
04Sheryl UnderwoodMovies & TV13.31×
05Chief KeefMusic & Radio12.78×
06Kid CudiMusic & Radio11.25×
07Mac MillerMusic & Radio11.24×
08Lil DuvalMovies & TV9.77×
09Tyler, The CreatorMusic & Radio9.20×
10Venom (band)Music & Radio8.94×
11Regina KingMovies & TV8.58×
12Marlon WayansMovies & TV7.77×
13DiddyMusic & Radio6.62×
14Sean CombsMusic & Radio5.19×
15African-American culturePolitics & Society3.72×
16EnvironmentalismPolitics & Society3.66×
17Television channelMovies & TV3.57×
18Native american culture in the united statesPolitics & Society3.34×
19Gospel musicMusic & Radio3.13×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chance The Rapper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chance The Rapper audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
Social Media UsageJOY1.24×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chance The Rapper audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chance The Rapper have in United States?

Chance The Rapper has an estimated audience of 1,807,091 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Chance The Rapper fans?

49.1% of Chance The Rapper fans are female, 50.9% are male, with an average age of 28.7 years.

03

Which brands do Chance The Rapper fans like most?

Chance The Rapper fans show strongest brand affinity for Diddy (6.62×), Red Bull Records (18.23×), and Mac Miller (11.24×) over the country average.

04

Where do Chance The Rapper fans live in United States?

Chance The Rapper fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chance The Rapper fans also like?

Beyond Chance The Rapper itself, the audience over-indexes on Red Bull Records (18.23×), Mac Miller (11.24×), Tyler, The Creator (9.2×), and Kid Cudi (11.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chance The Rapper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chance The Rapper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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