Rascasse Audience Intelligence

The 1975 Audience in United States

A data profile of the people who buy, follow and care about The 1975 in United States — modelled from more than twelve digital signal sources. The 1975 has an estimated audience of 592,501 people in United States.

#473among Band in United States#7883among Person in United States#4564in Music & Radio

The average The 1975 fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Inhaler, Billie Eilish, Niall Horan, with strongest over-indexing on Inhaler (63.53× the country average).

Demographically, the The 1975 audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The 1975 fan in United States is more female, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Inhaler.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The 1975 profile in United States.

Audience size
593K
in United States
Gender
61.6%♀
38.4% male
Age
28.2
average years
Country rank
#33065
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The 1975 fans

61.6% are female, 38.4% are male, average age 28.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for The 1975 audience in United States
MetricValue
Female61.6%
Male38.4%
Average age28.2
Estimated audience size592,501
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the The 1975 audience in United States
Age bracketShare%
16-1954%
20-2920%
30-3911%
40-499%
50+6%
Fig. 04

Worldwide distribution

28.0%

of the worldwide The 1975 audience comes from United States.

Worldwide audience distribution share by country for The 1975
CountryShare
United States28.0%
Japan11.5%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The 1975 audience in United States is strongest.

Fig. 05

Top regions by affinity

The 1975 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.42×
02Massachusetts~20K1.33×
03New York~40K1.27×
04California~80K1.25×
05Connecticut~7K1.23×
06Oregon~8K1.18×
07Utah~6K1.17×
08Rhode Island~2K1.16×
09Illinois~20K1.15×
10Pennsylvania~20K1.14×
11Washington~10K1.13×
12Colorado~10K1.13×
13New Hampshire~3K1.13×
14Vermont~1K1.11×
15New Jersey~20K1.10×
16Maine~2K1.10×
17Minnesota~9K1.09×
18Tennessee~10K1.07×
19Missouri~10K1.07×
20Wisconsin~10K1.07×
21Virginia~20K1.05×
22Ohio~20K1.02×
23Nevada~6K1.01×
24Kansas~5K1.01×
25Indiana~10K1.00×
26Maryland~10K0.99×
27Idaho~3K0.99×
28Arizona~10K0.97×
29Michigan~20K0.96×
30Kentucky~7K0.96×
31Hawaii~2K0.96×
32Oklahoma~6K0.94×
33Iowa~5K0.94×
34Texas~50K0.93×
35North Carolina~20K0.93×
36Nebraska~3K0.93×
37Alaska~1K0.91×
38North Dakota~1K0.91×
39Delaware~1K0.90×
40West Virginia~2K0.89×
41South Dakota~1K0.87×
42Arkansas~4K0.86×
43Montana~1K0.85×
44South Carolina~8K0.84×
45Alabama~7K0.84×
46Louisiana~7K0.84×
47Georgia~20K0.83×
48Florida~30K0.81×
49New Mexico~2K0.81×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — The 1975, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The 1975 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The 1975 audience
#·InterestCategoryAffinity×
01InhalerMusic & Radio63.53×
02Dave MirraSports51.81×
03Niall HoranMusic & Radio33.44×
04LordeMusic & Radio22.95×
05BlossomsMusic & Radio22.90×
06Red Bull RecordsMusic & Radio22.82×
07Mac DeMarcoMusic & Radio22.01×
08VistasMusic & Radio21.15×
09Tame ImpalaMusic & Radio20.21×
10Twenty One PilotsMusic & Radio19.72×
11DjoMusic & Radio18.72×
12Hayley WilliamsMusic & Radio18.17×
13YUNGBLUDMusic & Radio17.18×
14LakeMusic & Radio15.21×
15HalseyMusic & Radio15.11×
16Billie EilishMusic & Radio13.75×
17St. LuciaMusic & Radio13.43×
18Sabrina CarpenterMusic & Radio7.22×
19CaseyMusic & Radio4.67×
20Harry PotterMovies & TV2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The 1975 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The 1975 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
SustainabilityBALANCE1.20×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The 1975 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Price SensitivityPREMIUM0.71×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The 1975 have in United States?

The 1975 has an estimated audience of 592,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The 1975 fans?

61.6% of The 1975 fans are female, 38.4% are male, with an average age of 28.2 years.

03

Which brands do The 1975 fans like most?

The 1975 fans show strongest brand affinity for Inhaler (63.53×), Billie Eilish (13.75×), and Niall Horan (33.44×) over the country average.

04

Where do The 1975 fans live in United States?

The 1975 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The 1975 fans also like?

Beyond The 1975 itself, the audience over-indexes on Billie Eilish (13.75×), Niall Horan (33.44×), YUNGBLUD (17.18×), and Blossoms (22.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The 1975. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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