The 1975 Audience in United States

The 1975 logo

The 1975 has an estimated audience of 600,220 people in United States. 61.6% are female, 38.4% are male, average age 28.2. Top regions: California, Texas, New York. Top brand affinities: Inhaler, Billie Eilish, Niall Horan, Lorde, YUNGBLUD.

The average The 1975 fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Inhaler, Billie Eilish, Niall Horan, with strongest over-indexing on Inhaler (63.53× the country average). Demographically, the The 1975 audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The 1975 fans

Demographic split for The 1975 audience in United States
MetricValue
Female61.6%
Male38.4%
Average age28.2
Estimated audience size600,220

Audience persona

The typical The 1975 fan in United States is more female, around 28.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Inhaler.

Top regions in United States

Top regions ranked by reach for The 1975 in United States
RegionReachAffinity
California82,9111.26×
Texas49,4830.96×
New York43,9121.31×
Florida33,8030.83×
Pennsylvania23,9641.19×
Illinois23,5471.18×
Ohio19,3521.05×
New Jersey17,6631.16×
North Carolina17,4270.96×
Massachusetts15,9551.35×
Virginia15,6921.07×
Georgia15,3460.83×
Michigan15,0050.96×
Washington13,8281.15×
Tennessee13,1081.09×
Arizona11,9890.98×
Colorado11,1361.18×
Indiana11,0711.01×
Missouri10,8231.12×
Wisconsin10,0811.12×
Maryland10,0200.97×
Minnesota9,5811.11×
Oregon8,1991.19×
South Carolina7,2470.8×
Connecticut7,2321.2×
Kentucky7,2020.96×
Alabama6,7460.8×
Louisiana6,3850.82×
Utah6,3751.19×
Oklahoma6,0470.91×
Nevada5,5520.96×
Kansas4,9051.04×
Iowa4,5820.93×
Arkansas4,0820.83×
Idaho3,0361.01×
Mississippi3,0120.61×
New Hampshire2,7661.17×
Washington, District of Columbia2,6671.48×
Nebraska2,6640.88×
Maine2,3901.11×
Rhode Island2,3471.23×
West Virginia2,2760.81×
Hawaii2,1930.85×
New Mexico2,1760.72×
Delaware1,3210.8×
Montana1,2100.73×
Vermont1,2091.15×
South Dakota1,0980.79×
North Dakota1,0450.85×
Alaska1,0230.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The 1975 audience
BrandAffinityCategory
Inhaler63.53×Music & Radio
Billie Eilish13.75×Music & Radio
Niall Horan33.44×Music & Radio
Lorde22.95×Music & Radio
YUNGBLUD17.18×Music & Radio
Dave Mirra51.81×Sports
Blossoms22.9×Music & Radio
Sabrina Carpenter7.22×Music & Radio
Hayley Williams18.17×Music & Radio
Tame Impala20.21×Music & Radio
Lake15.21×Music & Radio
Halsey15.11×Music & Radio
Djo18.72×Music & Radio
Casey4.67×Music & Radio
Twenty One Pilots19.72×Music & Radio
Harry Potter2.97×Movies & TV
Mac DeMarco22.01×Music & Radio
St. Lucia13.43×Music & Radio
Arctic Monkeys21.04×Music & Radio
Stars7.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The 1975 audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
SustainabilityBALANCE2.33
TraditionCONSERVATISM2.16
LGBTQ+ IdentityOPEN1.71
MindfulnessBALANCE1.34
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for The 1975
CountryShare
United States25.2%
United Kingdom20.6%
Japan10.0%

See The 1975 audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The 1975 have in United States?

The 1975 has an estimated audience of 600,220 people in United States, concentrated in California and Texas.

What is the gender split and age of The 1975 fans?

61.6% of The 1975 fans are female, 38.4% are male, with an average age of 28.2 years.

Which brands do The 1975 fans like most?

The 1975 fans show strongest brand affinity for Inhaler (63.53×), Billie Eilish (13.75×), and Niall Horan (33.44×) over the country average.

Where do The 1975 fans live in United States?

The 1975 fans in United States are most concentrated in California (reach 82,911), Texas (reach 49,483), and New York (reach 43,912). These three regions account for the largest share of the active audience.

What other brands do The 1975 fans also like?

Beyond The 1975 itself, the audience over-indexes on Billie Eilish (13.75×), Niall Horan (33.44×), Lorde (22.95×), and YUNGBLUD (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The 1975. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.