Djo Audience in United States
Djo has an estimated audience of 2,285,429 people in United States. 57.4% are female, 42.6% are male, average age 29.2. Top brand affinities: Autism Awareness, Tame Impala, Diabetes mellitus awareness, Gorillaz, Singer-songwriter.
Top brand affinities include Autism Awareness, Tame Impala, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (10.98× the country average). Demographically, the Djo audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Djo fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 29.2 |
| Estimated audience size | 2,285,429 |
Audience persona
The typical Djo fan in United States is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 10.98× | Health |
| Tame Impala | 22.43× | Music & Radio |
| Diabetes mellitus awareness | 7.19× | Health |
| Gorillaz | 15.51× | Music & Radio |
| Singer-songwriter | 3.49× | Music & Radio |
| Microblogging | 7.46× | Technology & Electronics |
| Twenty One Pilots | 18.9× | Music & Radio |
| Ozzy Osbourne | 7.18× | Music & Radio |
| Bon Iver | 23.42× | Music & Radio |
| Sabrina Carpenter | 4.68× | Music & Radio |
| Arctic Monkeys | 19.51× | Music & Radio |
| Hair Extensions | 4.24× | Beauty & Wellness |
| Superman | 1.82× | Movies & TV |
| Dungeons & Dragons | 7.56× | Games |
| Toyota Supra | 9.66× | Cars & Mobility |
| Houston Astros | 5.43× | Sports |
| Income tax | 7.67× | Business & Career |
| Rick and Morty | 4.55× | Movies & TV |
| MGMT | 12.23× | Music & Radio |
| Kia Sportage | 12.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2 |
| Tradition | CONSERVATISM | 1.67 |
| Sustainability | BALANCE | 1.59 |
| Early Adopter Mentality | POWER | 1.5 |
| Extroversion | THRILL | 1.38 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 8.2% |
| Brazil | 6.5% |
See Djo audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Djo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.