Rascasse Audience Intelligence

Djo Audience in United States

A data profile of the people who buy, follow and care about Djo in United States — modelled from more than twelve digital signal sources. Djo has an estimated audience of 2,215,937 people in United States.

#180among Singer-songwriter in United States#2310among Person in United States#1426in Music & Radio

The average Djo fan in United States is 31.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tame Impala, Bon Iver, Twenty One Pilots, with strongest over-indexing on Tame Impala (23.05× the country average).

Demographically, the Djo audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Djo fan in United States is balanced, around 31.0 years old, with strong Tradition tendencies and a notable affinity for Tame Impala.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Djo profile in United States.

Audience size
2.2M
in United States
Gender
54.8%♀
45.2% male
Age
31.0
average years
Country rank
#13118
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Djo fans

54.8% are female, 45.2% are male, average age 31.0.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Djo audience in United States
MetricValue
Female54.8%
Male45.2%
Average age31.0
Estimated audience size2,215,937
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Djo audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Djo audience comes from United States.

Worldwide audience distribution share by country for Djo
CountryShare
United States37.7%
United Kingdom7.9%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Djo audience in United States is strongest.

Fig. 05

Top regions by affinity

Djo fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.47×
02Illinois~100K1.46×
03Maine~10K1.44×
04Massachusetts~60K1.22×
05Texas~200K1.20×
06Oklahoma~30K1.20×
07California~300K1.15×
08Connecticut~30K1.13×
09New York~100K1.11×
10Tennessee~50K1.09×
11Missouri~40K1.09×
12New Hampshire~10K1.09×
13Indiana~50K1.08×
14Oregon~30K1.08×
15Idaho~10K1.08×
16Arizona~50K1.07×
17Pennsylvania~90K1.06×
18Wisconsin~40K1.06×
19Kansas~20K1.06×
20Colorado~40K1.05×
21Ohio~80K1.04×
22Washington~50K1.04×
23Kentucky~30K1.04×
24Vermont~4K1.04×
25North Carolina~70K1.02×
26New Jersey~60K1.02×
27Virginia~60K1.02×
28Washington, District of Columbia~7K1.01×
29Nebraska~10K0.98×
30Michigan~60K0.95×
31Maryland~40K0.94×
32Arkansas~20K0.93×
33Rhode Island~7K0.93×
34Georgia~70K0.91×
35Iowa~20K0.90×
36Delaware~6K0.89×
37West Virginia~10K0.88×
38Montana~6K0.88×
39Minnesota~30K0.87×
40North Dakota~4K0.87×
41South Carolina~30K0.86×
42Alaska~4K0.86×
43Nevada~20K0.85×
44Florida~100K0.84×
45New Mexico~10K0.84×
46South Dakota~5K0.84×
47Hawaii~8K0.83×
48Alabama~30K0.81×
49Louisiana~20K0.77×
50Mississippi~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Djo, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Djo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Djo audience
#·InterestCategoryAffinity×
01Bon IverMusic & Radio27.06×
02Tame ImpalaMusic & Radio23.05×
03Arctic MonkeysMusic & Radio17.44×
04Mac DeMarcoMusic & Radio17.42×
05Twenty One PilotsMusic & Radio17.38×
06The StrokesMusic & Radio14.89×
07MGMTMusic & Radio13.57×
08Resident AdvisorMusic & Radio12.42×
09ElectropopMusic & Radio11.30×
10GorillazMusic & Radio8.50×
11Guardians of the Galaxy (film)Movies & TV7.32×
12Tyler, The CreatorMusic & Radio7.32×
13David HarbourMovies & TV6.72×
14Dungeons & DragonsGames6.19×
15Rick and MortyMovies & TV6.03×
16Folk musicMusic & Radio5.25×
17Sabrina CarpenterMusic & Radio4.19×
18Hair ExtensionsBeauty & Wellness3.17×
19ClothingFashion & Accessoires1.69×
20Consumer electronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Djo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Djo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.38×
SustainabilityBALANCE1.44×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Djo audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Djo have in United States?

Djo has an estimated audience of 2,215,937 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Djo fans?

54.8% of Djo fans are female, 45.2% are male, with an average age of 31.0 years.

03

Which brands do Djo fans like most?

Djo fans show strongest brand affinity for Tame Impala (23.05×), Bon Iver (27.06×), and Twenty One Pilots (17.38×) over the country average.

04

Where do Djo fans live in United States?

Djo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Djo fans also like?

Beyond Djo itself, the audience over-indexes on Bon Iver (27.06×), Twenty One Pilots (17.38×), Rick and Morty (6.03×), and Folk music (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Djo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Djo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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