Djo Audience in Germany
Djo has an estimated audience of 271,207 people in Germany. 58.0% are female, 42.0% are male, average age 29.3. Top brand affinities: Melanie Lynskey, Alicia Silverstone, Twenty One Pilots, Josh Duhamel, Doutzen Kroes.
Top brand affinities include Melanie Lynskey, Alicia Silverstone, Twenty One Pilots, with strongest over-indexing on Melanie Lynskey (87.99× the country average). Demographically, the Djo audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Djo fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.3 |
| Estimated audience size | 271,207 |
Audience persona
The typical Djo fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Melanie Lynskey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melanie Lynskey | 87.99× | Movies & TV |
| Alicia Silverstone | 82.16× | Movies & TV |
| Twenty One Pilots | 64.9× | Music & Radio |
| Josh Duhamel | 53.31× | Fashion & Accessoires |
| Doutzen Kroes | 94.12× | Fashion & Accessoires |
| Teyana Taylor | 39.8× | Movies & TV |
| Rosie Huntington-Whiteley | 38.81× | Fashion & Accessoires |
| Meghan Markle | 15.3× | Fashion & Accessoires |
| Renée Zellweger | 28.62× | Movies & TV |
| Amanda Seyfried | 16.79× | Movies & TV |
| Franz Zappa | 31.72× | Music & Radio |
| Bella Thorne | 26.75× | Movies & TV |
| Beck | 16.61× | Music & Radio |
| Joe Jonas | 30.82× | Music & Radio |
| Social shopping | 11.63× | Shopping |
| Shane Dawson | 61.47× | Internet & Social Media |
| Julian Casablancas | 70.87× | Music & Radio |
| Ashley Tisdale | 29.72× | Movies & TV |
| Jack White | 9.03× | Movies & TV |
| Google Trends | 16.08× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Early Adopter Mentality | POWER | 1.52 |
| Tradition | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Urban Lifestyle | OPEN | 1.37 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 8.2% |
| Brazil | 6.5% |
See Djo audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Djo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.