Djo Audience in Germany
Djo has an estimated audience of 271,207 people in Germany. 58.0% are female, 42.0% are male, average age 29.3. Top brand affinities: Dog breed, The Bugaboos, Israel, Whataburger, Goop.
Top brand affinities include Dog breed, The Bugaboos, Israel, with strongest over-indexing on Dog breed (6.81× the country average). Demographically, the Djo audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Djo fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.3 |
| Estimated audience size | 271,207 |
Audience persona
The typical Djo fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 6.81× | Pets & Animals |
| The Bugaboos | 23.96× | Travel & Leisure |
| Israel | 4.59× | Travel & Leisure |
| Whataburger | 10.77× | Food & Beverages |
| Goop | 13.08× | Internet & Social Media |
| Home construction | 1.5× | Home & Garden |
| myDealZ | 4.51× | Shopping |
| N'Golo Kanté | 8.59× | Sports |
| Combat sport | 2.17× | Sports |
| Progressive rock | 2.29× | Music & Radio |
| Oliver Kahn | 4.51× | Sports |
| Fantasy Earth: Zero | 7.85× | Games |
| Home Delivery | 3.33× | Food & Beverages |
| Grinch | 2.78× | Movies & TV |
| Product design | 1.58× | Business & Career |
| Goosebumps (film) | 8.94× | Movies & TV |
| Magazine (band) | 4.6× | Music & Radio |
| Liberace | 5.63× | Music & Radio |
| Hunting knife | 7.03× | Home & Garden |
| Kotka | 19.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Early Adopter Mentality | POWER | 1.52 |
| Tradition | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Urban Lifestyle | OPEN | 1.37 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 8.2% |
| Brazil | 6.5% |
See Djo audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Djo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.