A data profile of the people who buy, follow and care about Djo in Germany — modelled from more than twelve digital signal sources. Djo has an estimated audience of 277,391 people in Germany.
The average Djo fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Melanie Lynskey, Alicia Silverstone, Twenty One Pilots, with strongest over-indexing on Melanie Lynskey (81.54× the country average).
Demographically, the Djo audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Djo fan in Germany is more female, around 29.6 years old, with strong Tradition tendencies and a notable affinity for Melanie Lynskey.
The key figures that characterise the Djo profile in Germany.
57.9% are female, 42.1% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 29.6 |
| Estimated audience size | 277,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 19% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Djo audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 7.9% |
| Brazil | 6.4% |
Where the Djo audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.20× | |
| 02 | Hamburg | ~7K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.12× | |
| 04 | Bayern | ~50K | 1.08× | |
| 05 | Sachsen | ~10K | 1.06× | |
| 06 | Rheinland-Pfalz | ~10K | 1.02× | |
| 07 | Niedersachsen | ~30K | 1.01× | |
| 08 | Baden-Württemberg | ~40K | 1.00× | |
| 09 | Hessen | ~20K | 0.98× | |
| 10 | Brandenburg | ~8K | 0.97× | |
| 11 | Saarland | ~3K | 0.96× | |
| 12 | Bremen | ~2K | 0.95× | |
| 13 | Thüringen | ~7K | 0.94× | |
| 14 | Schleswig-Holstein | ~9K | 0.91× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.89× | |
| 16 | Sachsen-Anhalt | ~6K | 0.88× |
The strongest cross-interests of the Djo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melanie Lynskey | Movies & TV | 81.54× | ||
| 02 | Bandai Namco | Games | 81.22× | ||
| 03 | Twenty One Pilots | Music & Radio | 77.73× | ||
| 04 | Alicia Silverstone | Movies & TV | 74.83× | ||
| 05 | Doutzen Kroes | Fashion & Accessoires | 58.79× | ||
| 06 | Of Monsters and Men | Music & Radio | 55.93× | ||
| 07 | Josh Duhamel | Fashion & Accessoires | 55.77× | ||
| 08 | Bon Iver | Music & Radio | 39.46× | ||
| 09 | Rosie Huntington-Whiteley | Fashion & Accessoires | 33.89× | ||
| 10 | Joe Jonas | Music & Radio | 30.31× | ||
| 11 | Bella Thorne | Movies & TV | 30.26× | ||
| 12 | MGMT | Music & Radio | 25.55× | ||
| 13 | Meghan Markle | Fashion & Accessoires | 22.72× | ||
| 14 | Tame Impala | Music & Radio | 20.04× | ||
| 15 | Muse (band) | Music & Radio | 18.25× | ||
| 16 | Google Trends | Internet & Social Media | 17.25× | ||
| 17 | Beck | Music & Radio | 17.14× | ||
| 18 | Social shopping | Shopping | 13.70× | ||
| 19 | Madison Beer | Music & Radio | 12.49× | ||
| 20 | Amanda Seyfried | Movies & TV | 9.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.78× | |
| Early Adopter Mentality | POWER | 1.65× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| DIY Mentality | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× |
Djo has an estimated audience of 277,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.9% of Djo fans are female, 42.1% are male, with an average age of 29.6 years.
Djo fans show strongest brand affinity for Melanie Lynskey (81.54×), Alicia Silverstone (74.83×), and Twenty One Pilots (77.73×) over the country average.
Djo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Djo itself, the audience over-indexes on Alicia Silverstone (74.83×), Twenty One Pilots (77.73×), Meghan Markle (22.72×), and Josh Duhamel (55.77×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Djo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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