Ethics Audience in United States

Ethics logo

Ethics has an estimated audience of 52,717,084 people in United States. 62.2% are female, 37.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Jesse Plemons, Nebraska Cornhuskers football, Cam Ward.

The average Ethics fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Israel (2.8× the country average). Demographically, the Ethics audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Ethics fans

Demographic split for Ethics audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.5
Estimated audience size52,717,084

Audience persona

The typical Ethics fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ethics in United States
RegionReachAffinity
California7,216,4211.24×
Texas5,398,1661.19×
Florida4,104,0251.15×
New York3,404,9681.16×
Georgia2,016,7641.24×
North Carolina1,926,9851.21×
Pennsylvania1,785,2061.01×
Illinois1,740,3860.99×
Ohio1,524,0430.94×
Virginia1,447,3001.13×
Michigan1,390,7391.01×
New Jersey1,318,4340.98×
Arizona1,214,4461.13×
Maryland1,088,0231.2×
Tennessee1,075,0871.02×
Washington1,046,3650.99×
Indiana959,9941×
Massachusetts923,6330.89×
Louisiana883,7141.3×
Alabama847,4021.15×
South Carolina840,6211.06×
Missouri833,7990.98×
Colorado685,6060.83×
Minnesota658,5510.87×
Wisconsin635,7750.8×
Kentucky632,8900.96×
Oklahoma615,3091.05×
Mississippi574,8731.32×
Oregon547,1070.91×
Connecticut512,8740.97×
Nevada493,4860.97×
Arkansas432,6151×
Kansas402,1750.97×
Utah401,4060.85×
Iowa365,1720.84×
Hawaii289,5281.28×
New Mexico277,6591.05×
West Virginia246,9811.01×
Idaho238,3550.9×
Nebraska229,5480.87×
Washington, District of Columbia193,6691.22×
New Hampshire161,3760.78×
Rhode Island154,8430.92×
Maine146,2250.77×
Delaware142,7800.98×
Alaska113,9761.01×
Montana112,9880.77×
North Dakota99,9690.92×
South Dakota98,7780.81×
Vermont64,2100.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethics audience
BrandAffinityCategory
Israel2.8×Travel & Leisure
Jeep Wagoneer5.12×Cars & Mobility
Jesse Plemons1.88×Movies & TV
Nebraska Cornhuskers football1.81×Sports
Cam Ward1.75×Sports
Urban horticulture1.61×Home & Garden
Keene, New Hampshire8.1×Travel & Leisure
Home staging2.13×Home & Garden
Isla Holbox9.47×Travel & Leisure
Kodiak, Alaska3.07×Travel & Leisure
Girolando cattle9.7×Pets & Animals
Strategic human resource planning3.33×Business & Career
John Havlicek5.64×Sports
Jeep Grand Cherokee (WJ)2.23×Cars & Mobility
JamBase4.09×Music & Radio
Hayward, California3.76×Travel & Leisure
Charlamagne Tha God3.27×Movies & TV
Iron Man (film)1.63×Movies & TV
Riedel (glass manufacturer)8.23×Home & Garden
Jezebel (film)2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethics audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM1.72
ExtroversionTHRILL1.31
MindfulnessBALANCE1.25
Healthy LifestyleBALANCE1.17
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Ethics
CountryShare
United States24.4%
Italy6.2%
United Kingdom4.7%

See Ethics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Ethics have in United States?

Ethics has an estimated audience of 52,717,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Ethics fans?

62.2% of Ethics fans are female, 37.8% are male, with an average age of 41.5 years.

Which brands do Ethics fans like most?

Ethics fans show strongest brand affinity for Israel (2.8×), Jeep Wagoneer (5.12×), and Jesse Plemons (1.88×) over the country average.

Where do Ethics fans live in United States?

Ethics fans in United States are most concentrated in California (reach 7,216,421), Texas (reach 5,398,166), and Florida (reach 4,104,025). These three regions account for the largest share of the active audience.

What other brands do Ethics fans also like?

Beyond Ethics itself, the audience over-indexes on Jeep Wagoneer (5.12×), Jesse Plemons (1.88×), Nebraska Cornhuskers football (1.81×), and Cam Ward (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.