A data profile of the people who buy, follow and care about Ethics in Italy — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 13,300,376 people in Italy.
Ethics has an estimated audience of 13,300,376 people in Italy. 60.0% are female, 40.0% are male, average age 42.6. Top brand affinities: Wikipedia, WhatsApp, Satire, Personal finance, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.28× the country average).
Demographically, the Ethics audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Ethics fan in Italy is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ethics profile in Italy.
60.0% are female, 40.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.6 |
| Estimated audience size | 13,300,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Ethics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 4.38× | ||
| 02 | Wikipedia | Internet & Social Media | 4.28× | ||
| 03 | Satire | Literature | 3.73× | ||
| 04 | Improvisation | Music & Radio | 3.52× | ||
| 05 | Rose | Home & Garden | 2.79× | ||
| 06 | Mediaset | Technology & Electronics | 2.66× | ||
| 07 | General practitioner | Health | 2.60× | ||
| 08 | Doctor of Medicine | Business & Career | 2.49× | ||
| 09 | Dentistry | Business & Career | 2.21× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.03× | ||
| 11 | Champagne | Food & Beverages | 2.01× | ||
| 12 | Internet & Social Media | 1.97× | |||
| 13 | Volunteering | Politics & Society | 1.95× | ||
| 14 | Milk | Food & Beverages | 1.75× | ||
| 15 | Personal finance | Business & Career | 1.64× | ||
| 16 | Musical theatre | Movies & TV | 1.63× | ||
| 17 | Genetics | Kids & Family | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.61× | ||
| 19 | Coop | Food & Beverages | 1.61× | ||
| 20 | Borsa Italiana | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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