A data profile of the people who buy, follow and care about Ethics in France — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 6,399,616 people in France.
Ethics has an estimated audience of 6,399,616 people in France. 61.9% are female, 38.1% are male, average age 42.1. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Dentistry, Broadcasting of sports events.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (251.23× the country average).
Demographically, the Ethics audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Ethics fan in France is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Ethics profile in France.
61.9% are female, 38.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.1 |
| Estimated audience size | 6,399,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Ethics audience comes from France.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 251.23× | ||
| 02 | Selfridges | Shopping | 182.57× | ||
| 03 | Christmas Gift | Kids & Family | 29.48× | ||
| 04 | Christmas tree | Kids & Family | 20.59× | ||
| 05 | Kitchen garden | Home & Garden | 20.35× | ||
| 06 | Dentistry | Business & Career | 19.64× | ||
| 07 | Broadcasting of sports events | Movies & TV | 18.57× | ||
| 08 | Zoom lens | Technology & Electronics | 17.92× | ||
| 09 | Hormone | Health | 15.42× | ||
| 10 | Breast Cancer awareness | Health | 15.06× | ||
| 11 | Girl power | Politics & Society | 12.89× | ||
| 12 | New Testament | Politics & Society | 11.85× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 9.70× | ||
| 14 | Burnout (psychology) | Health | 8.87× | ||
| 15 | Improvisation | Music & Radio | 8.48× | ||
| 16 | Psoriasis Awareness | Health | 8.15× | ||
| 17 | Cardiology | Health | 7.89× | ||
| 18 | Sustainable products | Politics & Society | 7.56× | ||
| 19 | Real property | Home & Garden | 1.96× | ||
| 20 | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.82× | |
| Career Orientation | POWER | 1.44× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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