Ethics Audience in Mexico
Ethics has an estimated audience of 6,725,336 people in Mexico. 53.1% are female, 46.9% are male, average age 31.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (252.34× the country average). Demographically, the Ethics audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 31.5 |
| Estimated audience size | 6,725,336 |
Audience persona
The typical Ethics fan in Mexico is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Ethics fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 252.34× | Shopping |
| Costa Rica | 439.05× | Travel & Leisure |
| Game consoles | 168.75× | Technology & Electronics |
| Catholic Church | 131.25× | Politics & Society |
| Sarcasm | 89.84× | Politics & Society |
| Mobile game | 72.82× | Games |
| Travel agency | 82.03× | Travel & Leisure |
| Banana | 65.63× | Food & Beverages |
| Broadcasting of sports events | 85.16× | Movies & TV |
| El País | 63.28× | News |
| Exfoliation (cosmetology) | 126.98× | Beauty & Wellness |
| Valentine's Day | 105.91× | Kids & Family |
| Dentistry | 53.13× | Business & Career |
| Sexology | 41.41× | Kids & Family |
| Freeware | 32.81× | Technology & Electronics |
| Daily Horoscope | 516.25× | Internet & Social Media |
| Orange (fruit) | 52.34× | Food & Beverages |
| Multi-level marketing | 46.09× | Business & Career |
| Breastfeeding | 38.28× | Kids & Family |
| Papaya | 38.28× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.06 |
| Travelling | THRILL | 21.29 |
| Urban Lifestyle | OPEN | 4.15 |
| Risk Appetite | THRILL | 2.3 |
| Mindfulness | BALANCE | 1.69 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.