A data profile of the people who buy, follow and care about Ethics in Mexico — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 6,725,336 people in Mexico.
Ethics has an estimated audience of 6,725,336 people in Mexico. 53.1% are female, 46.9% are male, average age 31.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (252.34× the country average).
Demographically, the Ethics audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Ethics fan in Mexico is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Ethics profile in Mexico.
53.1% are female, 46.9% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 31.5 |
| Estimated audience size | 6,725,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Ethics audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 516.25× | ||
| 02 | Costa Rica | Travel & Leisure | 439.05× | ||
| 03 | Shopping and fashion | Shopping | 252.34× | ||
| 04 | Game consoles | Technology & Electronics | 168.75× | ||
| 05 | Catholic Church | Politics & Society | 131.25× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 126.98× | ||
| 07 | Valentine's Day | Kids & Family | 105.91× | ||
| 08 | Sarcasm | Politics & Society | 89.84× | ||
| 09 | Broadcasting of sports events | Movies & TV | 85.16× | ||
| 10 | Travel agency | Travel & Leisure | 82.03× | ||
| 11 | Mobile game | Games | 72.82× | ||
| 12 | Banana | Food & Beverages | 65.63× | ||
| 13 | El País | News | 63.28× | ||
| 14 | Dentistry | Business & Career | 53.13× | ||
| 15 | Orange (fruit) | Food & Beverages | 52.34× | ||
| 16 | Multi-level marketing | Business & Career | 46.09× | ||
| 17 | Sexology | Kids & Family | 41.41× | ||
| 18 | Breastfeeding | Kids & Family | 38.28× | ||
| 19 | Papaya | Food & Beverages | 38.28× | ||
| 20 | Freeware | Technology & Electronics | 32.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.06× | |
| Travelling | THRILL | 21.29× | |
| Urban Lifestyle | OPEN | 4.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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