Ethics Audience in Mexico
Ethics has an estimated audience of 6,725,336 people in Mexico. 53.1% are female, 46.9% are male, average age 31.5. Top brand affinities: MSN, Catholic Church, Real Madrid C.F., Banana, Sarcasm.
Top brand affinities include MSN, Catholic Church, Real Madrid C.F., with strongest over-indexing on MSN (4.02× the country average). Demographically, the Ethics audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 31.5 |
| Estimated audience size | 6,725,336 |
Audience persona
The typical Ethics fan in Mexico is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.02× | News |
| Catholic Church | 2.86× | Politics & Society |
| Real Madrid C.F. | 1.51× | Sports |
| Banana | 2.86× | Food & Beverages |
| Sarcasm | 2.97× | Politics & Society |
| Pedro Pascal | 2.9× | Movies & TV |
| Travel agency | 2.8× | Travel & Leisure |
| Game consoles | 2.06× | Technology & Electronics |
| High school | 3.83× | Business & Career |
| TikTok | 1.52× | Internet & Social Media |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.69× | News |
| Beauty salons | 1.6× | Beauty & Wellness |
| Broadcasting of sports events | 3.42× | Movies & TV |
| MLB | 1.52× | Sports |
| Freeware | 2.41× | Technology & Electronics |
| 1.54× | Internet & Social Media | |
| Dentistry | 2.41× | Business & Career |
| Sexology | 2.87× | Kids & Family |
| Nissan | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Travelling | THRILL | 1.46 |
| Creativity | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.33 |
| Community Orientation | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.