A data profile of the people who buy, follow and care about Ethics in Spain — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 5,790,537 people in Spain.
Ethics has an estimated audience of 5,790,537 people in Spain. 62.8% are female, 37.2% are male, average age 44.6. Top brand affinities: Iberia (airline), WhatsApp, Satire, Distilled beverage, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (3.57× the country average).
Demographically, the Ethics audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Ethics fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Ethics profile in Spain.
62.8% are female, 37.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.6 |
| Estimated audience size | 5,790,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Ethics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.31× | ||
| 02 | Satire | Literature | 7.11× | ||
| 03 | Museo del Prado | Arts & Culture | 5.12× | ||
| 04 | Betfair | Games | 4.07× | ||
| 05 | Refrigerator | Home & Garden | 3.86× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.76× | ||
| 07 | Iberia (airline) | Travel & Leisure | 3.57× | ||
| 08 | Risk management | Business & Career | 3.44× | ||
| 09 | Internet & Social Media | 3.31× | |||
| 10 | Volunteering | Politics & Society | 3.09× | ||
| 11 | Distilled beverage | Food & Beverages | 3.06× | ||
| 12 | Dentistry | Business & Career | 2.96× | ||
| 13 | Mango | Shopping | 2.46× | ||
| 14 | Badoo | Internet & Social Media | 2.40× | ||
| 15 | Real property | Home & Garden | 2.23× | ||
| 16 | Aldi | Shopping | 2.21× | ||
| 17 | TripAdvisor | Travel & Leisure | 2.12× | ||
| 18 | IBEX 35 | Business & Career | 1.90× | ||
| 19 | Caixabank | Business & Career | 1.81× | ||
| 20 | Happiness | Health | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.41× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Indulgence | JOY | 1.00× | |
| Design Affinity | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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