Ethics Audience in United Kingdom
Ethics has an estimated audience of 10,225,996 people in United Kingdom. 66.0% are female, 34.0% are male, average age 43.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, Vegetable, TUI, Mango.
The average Ethics fan in United Kingdom is 43.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, Vegetable, with strongest over-indexing on Hobby (2.05× the country average). Demographically, the Ethics audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 43.2 |
| Estimated audience size | 10,225,996 |
Audience persona
The typical Ethics fan in United Kingdom is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,669,497 | 1.02× |
| South East | 1,449,870 | 1.06× |
| Yorkshire and the Humber | 1,170,306 | 1.42× |
| Scotland | 904,335 | 0.98× |
| East of England | 816,167 | 0.87× |
| South West | 702,896 | 0.84× |
| West Midlands | 670,788 | 1.53× |
| Wales | 628,846 | 1.08× |
| East Midlands | 560,890 | 0.78× |
| North West | 462,618 | 0.42× |
| North East | 428,607 | 1.08× |
| Northern Ireland | 288,860 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.05× | Home & Garden |
| Weddings | 1.92× | Kids & Family |
| Vegetable | 1.92× | Food & Beverages |
| TUI | 1.73× | Travel & Leisure |
| Mango | 3.72× | Shopping |
| Distilled beverage | 1.61× | Food & Beverages |
| Satire | 2.21× | Literature |
| Refrigerator | 1.95× | Home & Garden |
| DeviantArt | 3.11× | Internet & Social Media |
| 1.56× | Internet & Social Media | |
| Expensive Taste | 2.12× | Business & Career |
| Bored Panda | 3.17× | Internet & Social Media |
| TripAdvisor | 1.66× | Travel & Leisure |
| Wikipedia | 1.75× | Internet & Social Media |
| Real property | 2.27× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Purchase discount | 2.88× | Shopping |
| Home business | 3.03× | Business & Career |
| Ticketmaster | 1.53× | Travel & Leisure |
| Mobile home | 1.85× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Mindfulness | BALANCE | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Design Affinity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Ethics have in United Kingdom?
Ethics has an estimated audience of 10,225,996 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Ethics fans?
66.0% of Ethics fans are female, 34.0% are male, with an average age of 43.2 years.
Which brands do Ethics fans like most?
Ethics fans show strongest brand affinity for Hobby (2.05×), Weddings (1.92×), and Vegetable (1.92×) over the country average.
Where do Ethics fans live in United Kingdom?
Ethics fans in United Kingdom are most concentrated in England (reach 7,669,497), South East (reach 1,449,870), and Yorkshire and the Humber (reach 1,170,306). These three regions account for the largest share of the active audience.
What other brands do Ethics fans also like?
Beyond Ethics itself, the audience over-indexes on Weddings (1.92×), Vegetable (1.92×), TUI (1.73×), and Mango (3.72×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.