A data profile of the people who buy, follow and care about Ethics in Canada — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 5,513,078 people in Canada.
The average Ethics fan in Canada is 41.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Western Union, Bored Panda, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Ethics audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ethics fan in Canada is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Ethics profile in Canada.
58.5% are female, 41.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.4 |
| Estimated audience size | 5,513,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Ethics audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
Where the Ethics audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.46× | |
| 02 | British Columbia | ~1M | 1.39× | |
| 03 | Alberta | ~900K | 1.29× | |
| 04 | Manitoba | ~300K | 1.29× | |
| 05 | Saskatchewan | ~200K | 1.08× | |
| 06 | Nova Scotia | ~200K | 1.01× | |
| 07 | New Brunswick | ~100K | 0.96× | |
| 08 | Prince Edward Island | ~20K | 0.85× | |
| 09 | Newfoundland and Labrador | ~70K | 0.78× | |
| 10 | Quebec | ~500K | 0.41× |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.44× | ||
| 02 | Diplomacy | Politics & Society | 2.57× | ||
| 03 | Duvet | Home & Garden | 2.18× | ||
| 04 | Hulk Hogan | Sports | 1.97× | ||
| 05 | Scentsy | Home & Garden | 1.96× | ||
| 06 | Bored Panda | Internet & Social Media | 1.95× | ||
| 07 | Real property | Home & Garden | 1.79× | ||
| 08 | Western Union | Business & Career | 1.70× | ||
| 09 | Blanket | Home & Garden | 1.67× | ||
| 10 | Drew Barrymore | Movies & TV | 1.63× | ||
| 11 | Individualism | Politics & Society | 1.60× | ||
| 12 | Ramen | Food & Beverages | 1.60× | ||
| 13 | Alison Brie | Movies & TV | 1.59× | ||
| 14 | John Travolta | Movies & TV | 1.58× | ||
| 15 | Albert Einstein | Technology & Electronics | 1.57× | ||
| 16 | Anthony Hopkins | Movies & TV | 1.57× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 18 | Robin Williams | Movies & TV | 1.55× | ||
| 19 | Primark | Shopping | 1.51× | ||
| 20 | Quilting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.24× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× |
Ethics has an estimated audience of 5,513,078 people in Canada, concentrated in Ontario and British Columbia.
58.5% of Ethics fans are female, 41.5% are male, with an average age of 41.4 years.
Ethics fans show strongest brand affinity for Real property (1.79×), Western Union (1.7×), and Bored Panda (1.95×) over the country average.
Ethics fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Ethics itself, the audience over-indexes on Western Union (1.7×), Bored Panda (1.95×), Blanket (1.67×), and Non-alcoholic beverage (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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