Ethics Audience in Canada
Ethics has an estimated audience of 5,513,078 people in Canada. 58.5% are female, 41.5% are male, average age 41.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Western Union, Bored Panda, Blanket, Non-alcoholic beverage.
The average Ethics fan in Canada is 41.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Western Union, Bored Panda, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Ethics audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.4 |
| Estimated audience size | 5,513,078 |
Audience persona
The typical Ethics fan in Canada is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,379,145 | 1.46× |
| British Columbia | 1,146,335 | 1.39× |
| Alberta | 874,894 | 1.29× |
| Quebec | 546,394 | 0.41× |
| Manitoba | 265,197 | 1.29× |
| Saskatchewan | 188,047 | 1.08× |
| Nova Scotia | 165,981 | 1.01× |
| New Brunswick | 121,914 | 0.96× |
| Newfoundland and Labrador | 65,776 | 0.78× |
| Prince Edward Island | 23,076 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Western Union | 1.7× | Business & Career |
| Bored Panda | 1.95× | Internet & Social Media |
| Blanket | 1.67× | Home & Garden |
| Non-alcoholic beverage | 1.55× | Food & Beverages |
| Italo disco | 3.44× | Music & Radio |
| Drew Barrymore | 1.63× | Movies & TV |
| John Travolta | 1.58× | Movies & TV |
| Quilting | 1.5× | Home & Garden |
| Robin Williams | 1.55× | Movies & TV |
| Duvet | 2.18× | Home & Garden |
| Alison Brie | 1.59× | Movies & TV |
| Diplomacy | 2.57× | Politics & Society |
| Primark | 1.51× | Shopping |
| Albert Einstein | 1.57× | Technology & Electronics |
| Hulk Hogan | 1.97× | Sports |
| Anthony Hopkins | 1.57× | Movies & TV |
| Scentsy | 1.96× | Home & Garden |
| Individualism | 1.6× | Politics & Society |
| Ramen | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.24 |
| Mindfulness | BALANCE | 1.21 |
| Sustainability | BALANCE | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Ethics have in Canada?
Ethics has an estimated audience of 5,513,078 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Ethics fans?
58.5% of Ethics fans are female, 41.5% are male, with an average age of 41.4 years.
Which brands do Ethics fans like most?
Ethics fans show strongest brand affinity for Real property (1.79×), Western Union (1.7×), and Bored Panda (1.95×) over the country average.
Where do Ethics fans live in Canada?
Ethics fans in Canada are most concentrated in Ontario (reach 3,379,145), British Columbia (reach 1,146,335), and Alberta (reach 874,894). These three regions account for the largest share of the active audience.
What other brands do Ethics fans also like?
Beyond Ethics itself, the audience over-indexes on Western Union (1.7×), Bored Panda (1.95×), Blanket (1.67×), and Non-alcoholic beverage (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.