Fish Audience in Canada
Fish has an estimated audience of 5,944,157 people in Canada. 47.6% are female, 52.4% are male, average age 41.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Angling, Non-alcoholic beverage, Motorboat, Mineral water.
The average Fish fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Angling, Non-alcoholic beverage, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Fish audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Individualism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.4 |
| Estimated audience size | 5,944,157 |
Audience persona
The typical Fish fan in Canada is balanced, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,352,050 | 1.35× |
| British Columbia | 1,092,015 | 1.23× |
| Alberta | 801,186 | 1.09× |
| Quebec | 755,415 | 0.53× |
| Manitoba | 283,298 | 1.27× |
| Saskatchewan | 195,814 | 1.04× |
| Nova Scotia | 176,405 | 1.0× |
| New Brunswick | 147,145 | 1.07× |
| Newfoundland and Labrador | 65,268 | 0.72× |
| Prince Edward Island | 21,376 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Angling | 2.14× | Sports |
| Non-alcoholic beverage | 1.62× | Food & Beverages |
| Motorboat | 1.63× | Cars & Mobility |
| Mineral water | 1.59× | Food & Beverages |
| Minnesota Wild | 1.59× | Sports |
| Smoked meat | 1.7× | Food & Beverages |
| Jet ski | 1.64× | Sports |
| Sushi Shop | 1.63× | Food & Beverages |
| Christian Bale | 1.55× | Movies & TV |
| Lobster | 1.53× | Food & Beverages |
| Boat show | 1.7× | Travel & Leisure |
| Single malt whisky | 1.55× | Food & Beverages |
| Toyota Land Cruiser | 1.61× | Cars & Mobility |
| Malt whisky | 1.72× | Food & Beverages |
| Ramen | 1.69× | Food & Beverages |
| New Look | 1.91× | Fashion & Accessoires |
| Shimano | 1.53× | Cars & Mobility |
| Duvet | 1.75× | Home & Garden |
| Metal detector | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.18 |
| Indulgence | JOY | 1.18 |
| Extroversion | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Fish have in Canada?
Fish has an estimated audience of 5,944,157 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Fish fans?
47.6% of Fish fans are female, 52.4% are male, with an average age of 41.4 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Real property (1.79×), Angling (2.14×), and Non-alcoholic beverage (1.62×) over the country average.
Where do Fish fans live in Canada?
Fish fans in Canada are most concentrated in Ontario (reach 3,352,050), British Columbia (reach 1,092,015), and Alberta (reach 801,186). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on Angling (2.14×), Non-alcoholic beverage (1.62×), Motorboat (1.63×), and Mineral water (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.