A data profile of the people who buy, follow and care about Fish in Canada — modelled from more than twelve digital signal sources. Fish has an estimated audience of 5,944,157 people in Canada.
The average Fish fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Angling, Non-alcoholic beverage, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Fish audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fish fan in Canada is balanced, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Fish profile in Canada.
47.6% are female, 52.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.4 |
| Estimated audience size | 5,944,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Fish audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
Where the Fish audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.35× | |
| 02 | Manitoba | ~300K | 1.27× | |
| 03 | British Columbia | ~1M | 1.23× | |
| 04 | Alberta | ~800K | 1.09× | |
| 05 | New Brunswick | ~100K | 1.07× | |
| 06 | Saskatchewan | ~200K | 1.04× | |
| 07 | Nova Scotia | ~200K | 1.00× | |
| 08 | Prince Edward Island | ~20K | 0.73× | |
| 09 | Newfoundland and Labrador | ~70K | 0.72× | |
| 10 | Quebec | ~800K | 0.53× |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angling | Sports | 2.14× | ||
| 02 | New Look | Fashion & Accessoires | 1.91× | ||
| 03 | Real property | Home & Garden | 1.79× | ||
| 04 | Duvet | Home & Garden | 1.75× | ||
| 05 | Malt whisky | Food & Beverages | 1.72× | ||
| 06 | Smoked meat | Food & Beverages | 1.70× | ||
| 07 | Boat show | Travel & Leisure | 1.70× | ||
| 08 | Ramen | Food & Beverages | 1.69× | ||
| 09 | Jet ski | Sports | 1.64× | ||
| 10 | Motorboat | Cars & Mobility | 1.63× | ||
| 11 | Sushi Shop | Food & Beverages | 1.63× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 13 | Toyota Land Cruiser | Cars & Mobility | 1.61× | ||
| 14 | Minnesota Wild | Sports | 1.59× | ||
| 15 | Mineral water | Food & Beverages | 1.59× | ||
| 16 | Metal detector | Home & Garden | 1.58× | ||
| 17 | Christian Bale | Movies & TV | 1.55× | ||
| 18 | Single malt whisky | Food & Beverages | 1.55× | ||
| 19 | Lobster | Food & Beverages | 1.53× | ||
| 20 | Shimano | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Indulgence | JOY | 1.18× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.88× |
Fish has an estimated audience of 5,944,157 people in Canada, concentrated in Ontario and British Columbia.
47.6% of Fish fans are female, 52.4% are male, with an average age of 41.4 years.
Fish fans show strongest brand affinity for Real property (1.79×), Angling (2.14×), and Non-alcoholic beverage (1.62×) over the country average.
Fish fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fish itself, the audience over-indexes on Angling (2.14×), Non-alcoholic beverage (1.62×), Motorboat (1.63×), and Minnesota Wild (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.