A data profile of the people who buy, follow and care about Fish in Spain — modelled from more than twelve digital signal sources. Fish has an estimated audience of 4,886,935 people in Spain.
Fish has an estimated audience of 4,886,935 people in Spain. 50.6% are female, 49.4% are male, average age 45.4. Top brand affinities: WhatsApp, Iberia (airline), Volunteering, Distilled beverage, Real property.
Top brand affinities include WhatsApp, Iberia (airline), Volunteering, with strongest over-indexing on WhatsApp (2.09× the country average).
Demographically, the Fish audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Fish fan in Spain is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Fish profile in Spain.
50.6% are female, 49.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.4 |
| Estimated audience size | 4,886,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Fish audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.58× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.02× | ||
| 03 | German cuisine | Food & Beverages | 2.97× | ||
| 04 | Satire | Literature | 2.94× | ||
| 05 | Reptiles | Pets & Animals | 2.86× | ||
| 06 | Rice | Food & Beverages | 2.83× | ||
| 07 | Real property | Home & Garden | 2.64× | ||
| 08 | Distilled beverage | Food & Beverages | 2.47× | ||
| 09 | Refrigerator | Home & Garden | 2.41× | ||
| 10 | Charity and causes | Business & Career | 2.15× | ||
| 11 | Internet & Social Media | 2.09× | |||
| 12 | Spanish cuisine | Food & Beverages | 2.08× | ||
| 13 | Travel website | Travel & Leisure | 2.00× | ||
| 14 | Wikipedia | Internet & Social Media | 1.98× | ||
| 15 | Mango | Shopping | 1.94× | ||
| 16 | Badoo | Internet & Social Media | 1.84× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.81× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.78× | ||
| 19 | Aldi | Shopping | 1.69× | ||
| 20 | Innovation | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Pet Ownership | JOY | 1.32× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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