A data profile of the people who buy, follow and care about Rock and roll in Norway — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 723,745 people in Norway.
Rock and roll has an estimated audience of 723,745 people in Norway. 44.2% are female, 55.8% are male, average age 44.6. Top brand affinities: Biltema, KappAhl, Drum and bass, Freddie Mercury, Spar (retailer).
Top brand affinities include Biltema, KappAhl, Drum and bass, with strongest over-indexing on Biltema (1.64× the country average).
Demographically, the Rock and roll audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
The typical Rock and roll fan in Norway is more male, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Biltema.
The key figures that characterise the Rock and roll profile in Norway.
44.2% are female, 55.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 44.6 |
| Estimated audience size | 723,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Rock and roll audience comes from Norway.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Mercury | Music & Radio | 3.79× | ||
| 02 | Ozzy Osbourne | Music & Radio | 2.72× | ||
| 03 | Mamma Mia! | Movies & TV | 2.63× | ||
| 04 | Alternative hip hop | Music & Radio | 2.34× | ||
| 05 | Piano | Music & Radio | 2.21× | ||
| 06 | Steak | Food & Beverages | 2.06× | ||
| 07 | YouTube Music | Internet & Social Media | 1.99× | ||
| 08 | Twitch | Games | 1.95× | ||
| 09 | Drum and bass | Music & Radio | 1.90× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.88× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.85× | ||
| 12 | Livemusic | Music & Radio | 1.76× | ||
| 13 | Contemporary R&B | Music & Radio | 1.76× | ||
| 14 | Spar (retailer) | Shopping | 1.73× | ||
| 15 | French Bulldog | Pets & Animals | 1.68× | ||
| 16 | Lunch | Food & Beverages | 1.65× | ||
| 17 | Biltema | Business & Career | 1.64× | ||
| 18 | Ticketmaster | Travel & Leisure | 1.55× | ||
| 19 | Viral video | Internet & Social Media | 1.51× | ||
| 20 | Country music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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