A data profile of the people who buy, follow and care about Rock and roll in Ireland — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 768,365 people in Ireland.
Rock and roll has an estimated audience of 768,365 people in Ireland. 54.2% are female, 45.8% are male, average age 41.4. Top brand affinities: NCT (band), Ozzy Osbourne, Piano, Daniel Craig, Freddie Mercury.
Top brand affinities include NCT (band), Ozzy Osbourne, Piano, with strongest over-indexing on NCT (band) (1.81× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Rock and roll fan in Ireland is balanced, around 41.4 years old, with strong Tradition tendencies and a notable affinity for NCT (band).
The key figures that characterise the Rock and roll profile in Ireland.
54.2% are female, 45.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.4 |
| Estimated audience size | 768,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Rock and roll audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 3.79× | ||
| 02 | Daniel Craig | Movies & TV | 3.54× | ||
| 03 | Ukulele | Music & Radio | 3.07× | ||
| 04 | Freddie Mercury | Music & Radio | 2.93× | ||
| 05 | Maine Coon | Pets & Animals | 2.18× | ||
| 06 | Piano | Music & Radio | 2.00× | ||
| 07 | Manga | Literature | 1.82× | ||
| 08 | NCT (band) | Music & Radio | 1.81× | ||
| 09 | Luck | Health | 1.78× | ||
| 10 | Electric guitar | Music & Radio | 1.70× | ||
| 11 | Livemusic | Music & Radio | 1.65× | ||
| 12 | Shih Tzu | Pets & Animals | 1.65× | ||
| 13 | Pride | Politics & Society | 1.62× | ||
| 14 | Liam Neeson | Movies & TV | 1.57× | ||
| 15 | Poodle | Pets & Animals | 1.57× | ||
| 16 | Twitch | Games | 1.56× | ||
| 17 | French Bulldog | Pets & Animals | 1.54× | ||
| 18 | Bulldog | Pets & Animals | 1.52× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 1.51× | ||
| 20 | Dachshund | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.11× | |
| Individualism | JOY | 1.10× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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