A data profile of the people who buy, follow and care about Blues music in India — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 9,233,163 people in India.
The average Blues music fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
The key figures that characterise the Blues music profile in India.
23.8% are female, 76.2% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 31.6 |
| Estimated audience size | 9,233,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Blues music audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~6K | 1.42× | |
| 02 | Mizoram | ~8K | 1.25× | |
| 03 | Arunachal Pradesh | ~7K | 1.21× | |
| 04 | Nagaland | ~8K | 1.17× | |
| 05 | Manipur | ~10K | 1.11× | |
| 06 | Meghalaya | ~10K | 1.08× | |
| 07 | Goa | ~10K | 1.04× | |
| 08 | Kerala | ~100K | 1.02× | |
| 09 | Tripura | ~10K | 1.00× | |
| 10 | Assam | ~90K | 0.95× | |
| 11 | Himachal Pradesh | ~30K | 0.94× | |
| 12 | Chhattisgarh | ~60K | 0.93× | |
| 13 | Uttarakhand | ~40K | 0.93× | |
| 14 | Jammu and Kashmir | ~40K | 0.93× | |
| 15 | Jharkhand | ~70K | 0.92× | |
| 16 | Karnataka | ~200K | 0.91× | |
| 17 | Bihar | ~200K | 0.88× | |
| 18 | Odisha | ~90K | 0.87× | |
| 19 | Punjab (region) | ~100K | 0.86× | |
| 20 | Andhra Pradesh | ~100K | 0.85× | |
| 21 | West Bengal | ~200K | 0.84× | |
| 22 | Tamil Nadu | ~200K | 0.83× | |
| 23 | Madhya Pradesh | ~100K | 0.82× | |
| 24 | Haryana | ~100K | 0.82× | |
| 25 | Rajasthan | ~200K | 0.81× | |
| 26 | Gujarat | ~200K | 0.77× | |
| 27 | Telangana | ~100K | 0.77× | |
| 28 | Maharashtra | ~300K | 0.73× | |
| 29 | Uttar Pradesh | ~300K | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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