A data profile of the people who buy, follow and care about Motorcycle club in Portugal — modelled from more than twelve digital signal sources. Motorcycle club has an estimated audience of 1,648,431 people in Portugal.
The average Motorcycle club fan in Portugal is 39.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Chopper (motorcycle), MotoGP, Do it yourself (DIY), with strongest over-indexing on Chopper (motorcycle) (5.49× the country average).
Demographically, the Motorcycle club audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Motorcycle club fan in Portugal is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Chopper (motorcycle).
The key figures that characterise the Motorcycle club profile in Portugal.
30.5% are female, 69.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 39.8 |
| Estimated audience size | 1,648,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Motorcycle club audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 6.9% |
| Japan | 6.8% |
Where the Motorcycle club audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.11× | |
| 02 | Guarda District | ~20K | 1.10× | |
| 03 | Beja District | ~30K | 1.08× | |
| 04 | Vila Real District | ~30K | 1.05× | |
| 05 | Évora District | ~30K | 1.05× | |
| 06 | Castelo Branco District | ~30K | 1.03× | |
| 07 | Azores | ~50K | 1.00× | |
| 08 | Viana do Castelo District | ~40K | 1.00× | |
| 09 | Viseu District | ~60K | 0.99× | |
| 10 | Madeira | ~50K | 0.98× | |
| 11 | Faro District | ~100K | 0.97× | |
| 12 | Coimbra District | ~80K | 0.96× | |
| 13 | Leiria District | ~90K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.92× | |
| 16 | Setúbal District | ~200K | 0.91× | |
| 17 | Porto District | ~300K | 0.82× | |
| 18 | Santarém District | ~60K | 0.82× | |
| 19 | Lisbon District | ~400K | 0.75× |
The strongest cross-interests of the Motorcycle club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 5.49× | ||
| 02 | Ducati | Cars & Mobility | 4.00× | ||
| 03 | Suzuki | Cars & Mobility | 3.85× | ||
| 04 | Aprilia | Cars & Mobility | 3.81× | ||
| 05 | Superbike World Championship | Sports | 3.64× | ||
| 06 | Vespa | Cars & Mobility | 3.33× | ||
| 07 | MotoGP | Sports | 3.16× | ||
| 08 | KTM | Cars & Mobility | 3.04× | ||
| 09 | Harley-Davidson | Cars & Mobility | 2.78× | ||
| 10 | BMW Motorrad | Cars & Mobility | 2.65× | ||
| 11 | Motocross | Sports | 2.63× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 2.53× | ||
| 13 | Sport Club Corinthians Paulista | Sports | 2.37× | ||
| 14 | Kawasaki | Cars & Mobility | 2.33× | ||
| 15 | Honda | Cars & Mobility | 2.09× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.90× | ||
| 18 | Formula One | Sports | 1.75× | ||
| 19 | Porsche | Cars & Mobility | 1.73× | ||
| 20 | Used car | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| DIY Mentality | THRILL | 1.36× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Family Orientation | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.68× |
Motorcycle club has an estimated audience of 1,648,431 people in Portugal, concentrated in Lisbon District and Porto District.
30.5% of Motorcycle club fans are female, 69.5% are male, with an average age of 39.8 years.
Motorcycle club fans show strongest brand affinity for Chopper (motorcycle) (5.49×), MotoGP (3.16×), and Do it yourself (DIY) (1.95×) over the country average.
Motorcycle club fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motorcycle club itself, the audience over-indexes on MotoGP (3.16×), Do it yourself (DIY) (1.95×), Suzuki (3.85×), and Ducati (4×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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