A data profile of the people who buy, follow and care about TikTok in Portugal — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 5,200,021 people in Portugal.
The average TikTok fan in Portugal is 23.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Stair lift, Paris Basketball, with strongest over-indexing on Stair lift (2.32× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical TikTok fan in Portugal is balanced, around 23.9 years old, with a notable affinity for Stair lift.
The key figures that characterise the TikTok profile in Portugal.
51.8% are female, 48.2% are male, average age 23.9.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 23.9 |
| Estimated audience size | 5,200,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 70% | |
| 20-29 | 21% | |
| 30-39 | 4% | |
| 40-49 | 3% | |
| 50+ | 3% |
of the worldwide TikTok audience comes from Portugal.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~900K | 1.54× | |
| 02 | Aveiro District | ~500K | 1.29× | |
| 03 | Braga District | ~600K | 1.22× | |
| 04 | Porto District | ~1.5M | 1.17× | |
| 05 | Santarém District | ~300K | 1.17× | |
| 06 | Leiria District | ~300K | 1.16× | |
| 07 | Coimbra District | ~300K | 1.12× | |
| 08 | Viseu District | ~200K | 1.10× | |
| 09 | Lisbon District | ~1.5M | 1.09× | |
| 10 | Azores | ~200K | 1.07× | |
| 11 | Castelo Branco District | ~100K | 1.01× | |
| 12 | Viana do Castelo District | ~100K | 0.95× | |
| 13 | Faro District | ~300K | 0.88× | |
| 14 | Vila Real District | ~80K | 0.87× | |
| 15 | Madeira | ~100K | 0.83× | |
| 16 | Évora District | ~80K | 0.83× | |
| 17 | Beja District | ~60K | 0.76× | |
| 18 | Portalegre District | ~40K | 0.75× | |
| 19 | Bragança District | ~40K | 0.71× | |
| 20 | Guarda District | ~40K | 0.67× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stair lift | Home & Garden | 2.32× | ||
| 02 | Paris Basketball | Sports | 1.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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